Nancy Puccinelli

Prof

Accepting PhD Students

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Research Output 1999 2018

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2018

6 Citations (Scopus)

Grewal, D., Puccinelli, N. & Monroe, K. B., 31 Jan 2018, In : Journal of the Academy of Marketing Science. 46, 1, p. 9-30 22 p.

Research output: Contribution to journal › Review article

Open Access

File

Meta-analysis

Marketing

Structural model

Moderator

Marketing theory