Nancy Puccinelli

Prof

  • 8 WEST 3.38

Accepting PhD Students

19992018
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Research Output 1999 2018

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Review article
2018
6 Citations (Scopus)

Meta-analysis: integrating accumulated knowledge

Grewal, D., Puccinelli, N. & Monroe, K. B., 31 Jan 2018, In : Journal of the Academy of Marketing Science. 46, 1, p. 9-30 22 p.

Research output: Contribution to journalReview article

Open Access
File
Meta-analysis
Marketing
Structural model
Moderator
Marketing theory