Nancy Puccinelli

Prof

  • 8 WEST 3.38

Accepting PhD Students

19992018
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Research Output 1999 2018

2018

Effect of Affect on Consumer Behaviour: A Meta-Analytic Integration

Puccinelli, N., Grewal, D., Motyka, S., Andrzejewski, S. A. & Avnet, T., 2018, Marketing Science Institute, 25 p. (Working Paper Series 2016).

Research output: Working paper

How In-Store Retail Atmospheric Elements Can Create Customer Engagement

Schweiger, E., Roggeveen, A. L., Grewal, D. & Puccinelli, N., 2018, Handbook of Customer Engagement Research.

Research output: Chapter in Book/Report/Conference proceedingChapter

8 Citations (Scopus)

Meta-analysis: integrating accumulated knowledge

Grewal, D., Puccinelli, N. & Monroe, K. B., 31 Jan 2018, In : Journal of the Academy of Marketing Science. 46, 1, p. 9-30 22 p.

Research output: Contribution to journalReview article

Open Access
File
Meta-analysis
Marketing
Structural model
Moderator
Marketing theory
2016

Which side is right? Enhancing customer experience through visual price dominance

Suri, R., Puccinelli, N., Grewal, D., Roggeveen, A., Agrali, A. & Ayaz, H., 1 Jan 2016, In : Advances in Consumer Research. 44, p. 646-647 2 p.

Research output: Contribution to journalArticle

Customer experience
Retailers
Research
Price perception
Discount
2015
17 Citations (Scopus)

Consumers' response to commercials: when the energy level in the commercial conflicts with the media context

Puccinelli, N. M., Wilcox, K. & Grewal, D., 15 Mar 2015, In : Journal of Marketing. 79, 2, p. 1-18 18 p.

Research output: Contribution to journalArticle

Energy
Consumer response
Emotion
Activation
Field experiment
2014
44 Citations (Scopus)

Regulatory fit: A meta-analytic synthesis

Motyka, S., Grewal, D., Puccinelli, N. M., Roggeveen, A. L., Avnet, T., Daryanto, A., de Ruyter, K. & Wetzels, M., Jul 2014, In : Journal of Consumer Psychology. 24, 3, p. 394-410 17 p.

Research output: Contribution to journalArticle

Meta-Analysis
Observation
Research
Regulatory fit
Behavioral intention
13 Citations (Scopus)

Retail atmospherics and in-store nonverbal cues: An introduction

Grewal, D., Roggeveen, A. L., Puccinelli, N. M. & Spence, C., 2014, In : Psychology and Marketing. 31, 7, p. 469-471 3 p.

Research output: Contribution to journalArticle

Cues
Research
Retail
Shopping behavior
98 Citations (Scopus)

Store atmospherics: a multisensory perspective

Spence, C., Puccinelli, N. M., Grewal, D. & Roggeveen, A. L., Jul 2014, In : Psychology and Marketing. 31, 7, p. 472-488 17 p.

Research output: Contribution to journalArticle

Touch
Marketing
Research
Consumer Behavior
Shopping behavior
2013
41 Citations (Scopus)

Are men seduced by red? The effect of red versus black prices on price perceptions

Puccinelli, N. M., Chandrashekaran, R., Grewal, D. & Suri, R., Jun 2013, In : Journal of Retailing. 89, 2, p. 115-125 11 p.

Research output: Contribution to journalArticle

Savings
Price perception
Consumer perceptions
Elaboration
8 Citations (Scopus)

The value of knowing what customers really want: the impact of salesperson ability to read non-verbal cues of affect on service quality

Puccinelli, N. M., Andrzejewski, S. A., Markos, E., Noga, T. & Motyka, S., Mar 2013, In : Journal of Marketing Management. 29, 3-4, p. 356-373 18 p.

Research output: Contribution to journalArticle

Service quality
Salesperson
Retail
Interaction
Customer experience
2012
7 Citations (Scopus)

The brain as substitute for strategic organization

Powell, T. C. & Puccinelli, N. M., Aug 2012, In : Strategic Organization. 10, 3, p. 207-214 8 p.

Research output: Contribution to journalArticle

2010
27 Citations (Scopus)

Can you trust a customer's expression? Insights into nonverbal communication in the retail context

Puccinelli, N. M., Motyka, S. & Grewal, D., Oct 2010, In : Psychology and Marketing. 27, 10, p. 964-988 25 p.

Research output: Contribution to journalArticle

Nonverbal Communication
Research
Marketing
Emotions
Masks
2009
327 Citations (Scopus)

Customer experience management in retailing: understanding the buying process

Puccinelli, N. M., Goodstein, R. C., Grewal, D., Price, R., Raghubir, P. & Stewart, D., 1 Mar 2009, In : Journal of Retailing. 85, 1, p. 15-30 16 p.

Research output: Contribution to journalArticle

Customer experience
Retailing
Consumer behaviour
Retailers
Customer satisfaction
2008
1 Citation (Scopus)

Nonverbal communicative competence

Puccinelli, N. M., 27 Aug 2008, Handbook of Communication Competence. De Gruyter Mouton, Vol. 1. p. 257-276 20 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

2007
18 Citations (Scopus)

Mood, information congruency, and overload

Braun-LaTour, K. A., Puccinelli, N. M. & Mast, F. W., Nov 2007, In : Journal of Business Research. 60, 11, p. 1109-1116 8 p.

Research output: Contribution to journalArticle

Congruency
Mood
Overload
Marketers
Language
24 Citations (Scopus)

Should I stay or should I go? Mood congruity, self-monitoring and retail context preference

Puccinelli, N. M., Deshpande, R. & Isen, A. M., Jun 2007, In : Journal of Business Research. 60, 6, p. 640-648 9 p.

Research output: Contribution to journalArticle

Mood
Retail
Self-monitoring
Emotions
Valence
27 Citations (Scopus)
Emotions
Mood
Evaluation
Salesperson
2005

Erratum: Effect of Target Position and Target Task on Judge Sensitivity to Felt Rapport (Journal of Nonverbal Behavior (2004) 28:3 (211-220))

Puccinelli, N. M., Tickle-Degnen, L. & Rosenthal, R., 1 Sep 2005, In : Journal of Nonverbal Behavior. 29, 3, p. 189 1 p.

Research output: Contribution to journalComment/debate

2004
8 Citations (Scopus)

Effect of target position and target task on judge sensitivity to felt rapport

Puccinelli, N. M., Tickle-Degnen, L. & Rosenthal, R., Sep 2004, In : Journal of Nonverbal Behavior. 28, 3, p. 211-220 10 p.

Research output: Contribution to journalArticle

Research
Social Norms
21 Citations (Scopus)

Knowing too much about others: moderators of the relationship between eavesdropping and rapport in social interaction

Puccinelli, N. M. & Tickle-Degnen, L., Dec 2004, In : Journal of Nonverbal Behavior. 28, 4, p. 223-243 21 p.

Research output: Contribution to journalArticle

Interpersonal Relations
Cues
Emotions
Aptitude
Neuroticism
2003
9 Citations (Scopus)

Effect of dyadic context on judgments of rapport: dyad task and partner presence

Puccinelli, N. M., Tickle-Degnen, L. & Rosenthal, R., Dec 2003, In : Journal of Nonverbal Behavior. 27, 4, p. 211-236 26 p.

Research output: Contribution to journalArticle

Research
1999
17 Citations (Scopus)
Occupational Therapy
Emotions
Students
Interviews