Projects per year
Personal profile
Research interests
I am a researcher at the Centre for Climate Change and Social Transformations (CAST), focusing on climate change mitigation, policy, and behaviour change. I work with local authorities and voluntary sector organisations to understand public perceptions and encourage low carbon behaviours in different areas of daily life, particularly at the individual and organisational levels. I am currently working with Cornwall Council to explore residents' and employees' readiness to adopt active modes of travel. I also have a strong interest in sustainable food systems, diet, and municipal policy interventions to reduce carbon emissions and provide health co-benefits.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Education/Academic qualification
Environmental Science, Doctor of Philosophy, University of East Anglia
Award Date: 2 Dec 2022
Agricultural Development, Master of Environmental Science, University of Copenhagen
Award Date: 1 May 2015
Sustainable Development, Master of Social Science, Uppsala University
Award Date: 1 Aug 2013
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Collaborations and top research areas from the last five years
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Assessment tool to measure the outcomes of social prescribing of healthy food
Wilson, M. (PI)
1/10/24 → 30/09/25
Project: Research council
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Evaluating the impact of the 'Greener and Cleaner' hub in motivating low carbon behaviours
Wilson, M. (PI) & Wilson, M. (PI)
1/02/24 → 30/03/25
Project: Other
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Active Travel Cornwall Council
Whitmarsh, L. (PI), Wilson, M. (Researcher CoI) & Wilson, M. (Researcher CoI)
1/07/23 → 30/06/25
Project: Central government, health and local authorities
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Assessing local authority policy interventions to reduce food-related GHG emissions
Wilson, M. (PI) & Whitmarsh, L. (CoI)
Economic and Social Research Council
1/10/23 → 30/09/24
Project: Research council
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Social influence in the adoption of digital consumer innovations for climate change
Vrain, E., Wilson, C., Kerr, L. & Wilson, M., 31 Mar 2022, In: Energy Policy. 162, 112800.Research output: Contribution to journal › Article › peer-review
Open Access22 Citations (SciVal) -
Potential climate benefits of digital consumer innovations
Wilson, C., Kerr, L., Sprei, F., Vrain, E. & Wilson, M., 17 Oct 2020, In: Annual Review of Environment and Resources. 45, p. 113-144 32 p.Research output: Contribution to journal › Article › peer-review
Open Access37 Citations (SciVal) -
Are low carbon innovations appealing? A typology of functional, symbolic, private and public attributes
Pettifor, H., Wilson, C., Bogelein, S., Cassar, E., Kerr, L. & Wilson, M., 30 Jun 2020, In: Energy Research and Social Science. 64, 101422.Research output: Contribution to journal › Article › peer-review
15 Citations (SciVal) -
The potential contribution of disruptive low-carbon innovations to 1.5 °C climate mitigation
Wilson, C., Pettifor, H., Cassar, E., Kerr, L. & Wilson, M., 14 Feb 2019, In: Energy Efficiency. 12, 2, p. 423-440 18 p.Research output: Contribution to journal › Article › peer-review
Open Access43 Citations (SciVal) -
Motivating Low-Carbon Behaviours in the Workforce - Insights from Cornwall Council
Toy, S., Whitmarsh, L., Mitev, K., Gan, Y., Player, L., Mcguicken, T., Wilson, M., Graham, J. & Hayden, N., 11 Oct 2023, Centre for Climate Change and Social Transformations (CAST). 7 p.Research output: Book/Report › Other report