Mario Campana

Search results

• 2024

  Consumer Creativity

  Høngsmark Knudsen, G., Campana, M., Duffy, K. & Arnould, E., 14 Jun 2024, Elgar Encyclopedia of Consumer Behavior. Gollnhofer, J., Hofstetter, R. & Tomczak, T. (eds.). Cheltenham, U. K.: Edward Elgar Publishing Ltd, p. 76-80 5 p. (Elgar Encyclopedias in Business and Management ).

  Research output: Chapter or section in a book/report/conference proceeding › Entry for encyclopedia/dictionary

  • Consumer Behavior 100%