Personal profile
Research interests
Mario Campana is a Senior Lecturer (Associate Professor) in Marketing at the University of Bath School of Management. He obtained his PhD from Bayes Business School (formerly Cass) and has previously worked at Goldsmiths and the University of Bristol Business School. Mario's research interests are centred around consumer research and CCT. His research program focuses on three consumer research domains: materiality, diversity and inclusion, specifically on LGBTQIA+ topics, and alternative economies. He has had his work published in well-known journals like the Journal of Management Studies (FT50) and the Journal of Public Policy and Marketing.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 5 Gender Equality -
SDG 12 Responsible Consumption and Production
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Collaborations and top research areas from the last five years
Projects
- 2 Active
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Networking Grant in support of UK Consumer Culture Theory research
Sibai, O. (PI) & Campana, M. (CoPI)
1/05/25 → 30/06/26
Project: Research-related funding
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Conclusion: Studying Drag Marketplace Cultures – Critical Reflections and Future Directions
Laamanen, M., Campana, M., Micheli, M. R., Venkatraman, R. & Duffy, K., 28 Nov 2024, Drag as Marketplace: Contemporary Cultures, Identities and Business. Laamanen, M., Campana, M., Micheli, M. R., Venkatraman, R. & Duffy, K. (eds.). Bristol, U. K.: Bristol University Press, p. 169-186 18 p.Research output: Chapter or section in a book/report/conference proceeding › Book chapter
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Consumer Creativity
Høngsmark Knudsen, G., Campana, M., Duffy, K. & Arnould, E., 14 Jun 2024, Elgar Encyclopedia of Consumer Behavior. Gollnhofer, J., Hofstetter, R. & Tomczak, T. (eds.). Cheltenham, U. K.: Edward Elgar Publishing Ltd, p. 76-80 5 p. (Elgar Encyclopedias in Business and Management ).Research output: Chapter or section in a book/report/conference proceeding › Entry for encyclopedia/dictionary
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Drag as Marketplace: Contemporary Cultures, Identities and Business
Laamanen, M., Campana, M., Micheli, M. R., Venkatraman, R. & Duffy, K., 28 Nov 2024, Bristol, U. K.: Bristol University Press. 214 p.Research output: Book/Report › Book
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From Crisis to Advocacy: Tracing the Emergence and Evolution of the LGBTQIA+ Consumer Market
Montecchi, M., Micheli, M. R., Campana, M. & Schau, H., 31 Jan 2024, In: Journal of Public Policy and Marketing. 43, 1, p. 10-30 21 p.Research output: Contribution to journal › Article › peer-review
Open Access20 Link opens in a new tab Citations (SciVal) -
Introduction: What are Marketplace Cultures of Drag?
Laamanen, M., Campana, M., Micheli, M. R., Venkatraman, R. & Duffy, K., 28 Nov 2024, Drag as Marketplace: Contemporary Cultures, Identities and Business. Laamanen, M., Campana, M., Micheli, M. R., Venkatraman, R. & Duffy, K. (eds.). Bristol, U. K.: Bristol University Press, p. 1-18 19 p.Research output: Chapter or section in a book/report/conference proceeding › Book chapter
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Association of Consumer Research Conference
Sibai, O. (Speaker), Brunk, K. (Speaker), Belkhir, M. (Speaker), Brouard, M. (Speaker), Campana, M. (Speaker), Dalmoro, M. (Speaker), Ferreira, M. C. (Speaker), Figueiredo, B. (Speaker), Scaraboto, D. (Speaker) & Smith, A. (Speaker)
18 Jun 2021 → 21 Jun 2021Activity: Academic conferences and events (excluding conference publications) › Conference presentation / attendance
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European Marketing Academy (EMAC) 2026
Acuti, D. (Speaker), Campana, M. (Chair), Eckmann, L. (Chair) & Nordfalt, J. (Chair)
2 Jun 2026Activity: Academic conferences and events (excluding conference publications) › Major conference organising role
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Marketing and Public Policy
Sibai, O. (Speaker), Brouard, M. (Speaker), Brunk, K. (Speaker), Campana, M. (Speaker), Dalmoro, M. (Speaker), Ferreira, M. C. (Speaker), Figueiredo, B. (Speaker), Scaraboto, D. (Speaker), Smith, A. (Speaker) & Belkhir, M. (Speaker)
24 Jun 2021 → 25 Jun 2021Activity: Academic conferences and events (excluding conference publications) › Conference presentation / attendance