Malek El-Qallali

Research areas and interests 

• Longitudinal case studies
• Time and temporality in ambidexterity  
• Intellectual capital and high-tech industry 
• The balance of exploration/exploration in complex projects
• The management of innovation and technology within/across organisations 

 Methods and methodologies 

• Thematic analysis
• Systematic literature review 
• Single/multiple case studies
• Nvivo software for managing qualitative data analysis 
• Strategies for theorizing from process data (e.g. alternate template) 

 

Current research project (PhD): 

Ambidexterity, the designation is given to those organisations that are equally adept at ‘exploiting’ current abilities while simultaneously ‘exploring’ fundamentally new competencies, has become a foundational concept in a large body of literature across various managerial disciplines. The objective is to propose a conceptual framework and a systematic literature review on integrating temporality and ambidexterity across a multi-level analysis. To demonstrate and apply the framework in an illustrative case study of a young innovative firm.

 

A longitudinal case study of an organisation that is specialising in emerging technologies such as virtual reality, augmented reality, and other immersive, interactive, and sensory technologies, to provide solutions for clients in theme park attractions, as well as in enterprises in the automotive industry including McLaren, and Jaguar Land Rover. A longitudinal qualitative data has been collected via multiple rounds of in-depth semi-structured interviews with participants, including Co-Founder/ CEO, Solution Architects, Artists, and Engineers. This is in addition to site visits, regular updates, and granted access to additional secondary data.