Malek El-Qallali

Mr

  • 8 West 1.29

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Research interests

In the fascinating and exciting multidisciplinary field of innovation management, my research is analysing a longitudinal case study of an innovative experiential design company, that is specialising in the creation of immersive and mixed reality technologies. The study focuses on ambidexterity (exploration/exploitation) and evolution over time.

The organisation is using audio, visual, virtual reality, augmented reality, and other emerging technologies to deliver world-class projects and solutions to clients in theme park attractions, automotive, retail, constructions, and other sectors. 

 

Teaching interests

Innovation Management, Strategic Management, People & Organisation, Organisational Behaviour, and

Qualitative Research Methods using Nvivo. 

 

Education/Academic qualification

Innovation & Technology Management , Master of Science, University of Bath

Sep 2013Sep 2014

Digital Communications , Master of Science, University of Bath

Sep 2012Sep 2013

Bachelor of Engineering, University of Bath

Oct 2009Jul 2012

Keywords

  • Innovation
  • Ambidexterity
  • Qualitative research
  • Time
  • Service Operations Management
  • Organisational behaviour

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