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Personal profile

Research interests

Ambidexterity | Innovation | Exploration/Exploitation | Qualitative Research | Service | Process Research |  Time, Tempo and Temporality.   

PhD research is looking at an innovative experiential design company specialising in the creation of immersive and mixed reality technologies. The organisation is using virtual reality and augmented reality to provide solutions to clients in theme park attractions, automotive, retail, defence, and constructions.


Education/Academic qualification

Innovation & Technology Management , Master of Science, University of Bath

Sep 2013Sep 2014

Digital Communications , Master of Science, University of Bath

Sep 2012Sep 2013

Bachelor of Engineering, University of Bath

Oct 2009Jul 2012

Fingerprint Dive into the research topics where Malek El-Qallali is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

Attraction Business & Economics
Exploitation Business & Economics
Innovation Business & Economics
Ambidexterity Business & Economics
Theme park Business & Economics
Retail Business & Economics
Virtual reality Business & Economics
Process research Business & Economics