Lynda Porter

My research has primarily focussed upon international business strategy. Within this theme I have taken two distinct approaches and lines of enquiry. One such approach concentrates on the economic analysis of corporate social responsibility in the context of multinational corporations. Another is upon game-theoretic approaches to the strategic decision-making processes of multinational firms. More recently my research has sought to apply formal economic analysis to topics in International Business – including research that focuses upon both external competition - such as competition between firms to supply markets and to innovate technologies - and degrees of internal competition and collaboration between the sub-units of multinational firms. Another stream of my current research examines a system of democratised philanthropy, specifically, how, in the views of customers, corporate philanthropy is most appropriately undertaken. Other research interests include corporate reputation and public policy.

International business, industrial organisation, corporate social performance