Projects per year
Personal profile
Research interests
Professor Lorraine Whitmarsh is an environmental psychologist, specialising in perceptions and behaviour in relation to climate change, energy and transport. She is Director of the Centre for Climate Change and Social Transformations (CAST). Her research projects have included studies of energy efficiency behaviours, waste reduction and carrier bag reuse, perceptions of smart technologies and electric vehicles, low-carbon lifestyles, and responses to climate change. Between 2014 and 2019, she held a prestigious European Research Council (ERC) Starting Grant – Low-Carbon Lifestyles & Behavioural Spillover (CASPI) – and since 2019 holds an ERC Consolidator Grant – Understanding and leveraging ‘moments of change’ for pro-environmental behaviour shifts (MOCHA). She is also a Lead Author for the Intergovernmental Panel on Climate Change (IPCC) in Working Group II; and regularly advises governmental and other organisations on low-carbon behaviour change and climate change communication.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Education/Academic qualification
Postgraduate Certificate in University Teaching & Learning, Cardiff University
Award Date: 1 Oct 2010
Psychology, Doctor of Philosophy, University of Bath
Award Date: 1 Jul 2005
Science, Culture & Communication, Master of Science, University of Bath
Award Date: 1 Dec 2000
Theology & Religious Studies with French, Bachelor of Arts, University of Kent
Award Date: 1 Jul 1997
External positions
Specialist advisor, House of Lords
1 Nov 2021 → 1 Aug 2022
Scientific Commissioner, Lancet Pathfinder Commission
1 Nov 2020 → …
Expert Advisor, Net Zero Board, Department for Transport
1 Jul 2020 → …
Expert Advisor, All-Party Parliamentary Group on Green New Deal
1 Apr 2020 → …
Expert Lead, Climate Assembly UK
1 Dec 2019 → 30 Sept 2020
Lead Author, AR6, Intergovernmental Panel on Climate Change (IPCC)
1 Jan 2019 → 31 Dec 2021
Member, Management Board - Water Research Institute, Cardiff University
1 Jan 2016 → 1 Jan 2019
Commissioner, Climate Change Commission for Wales
1 Jan 2011 → 1 Jan 2016
Affiliate (formerly Theme Lead), Tyndall Centre for Climate Change Research
1 Jan 2011 → …
Member, Living with Environmental Change Public Engagement Strategic Advisory Group
1 Jan 2009 → 1 Jan 2011
Editorial Board, WIREs Climate Change (Journal Online)
1 Jan 2009 → 1 Jan 2020
Member, Committee on Science & Society, British Science Association
1 Jan 2006 → 1 Jan 2015
Director, Centre for Climate Change and Social Transformations (CAST)
Member, Peer Review College, Economic and Social Research Council
Editorial Board, Energy Research & Social Science
Management Group, Climate Theme, GW4
Member, International Association for People-Environment Studies (IAPS)
Member, Evidence Advisory Committee, Natural Resources Wales
Member, Presidential Working Group on Climate Change, Society of Behavioral Medicine
Keywords
- Climate Change
- Behaviour
- Communication
- Sustainability
- psychology
Fingerprint
Dive into the research topics where Lorraine Whitmarsh is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
- 1 Similar Profiles
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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ESRC IAA - Empowering Communities: Enhancing carbon capability for climate action
Whitmarsh, L. (PI), Latter, B. (Researcher) & Hampton, S. (Researcher CoI)
Economic and Social Research Council
1/04/25 → 1/03/26
Project: Research council
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CAST (phase 2)
Whitmarsh, L. (PI), Demski, C. (CoI), Garnham, E. (Researcher) & Zanin, B. (Researcher)
Economic and Social Research Council
1/07/24 → 30/06/29
Project: Research council
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When Young People Discover Their Shared Values: Effects on Hope and Environmental Engagement
Wolf, L. (PI), Maio, G. (CoI), Marks, E. (CoI) & Whitmarsh, L. (CoI)
Economic and Social Research Council
1/12/23 → 5/08/26
Project: Research council
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Interdisciplinary environmental social science leadership team
Whitmarsh, L. (PI)
Economic and Social Research Council
1/02/22 → 31/01/27
Project: Research council
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Agents of the Status Quo: How elite influencers impact the ecological transition (Mary Sanford Leverhulme ECR Fellowship)
Whitmarsh, L. (PI)
2/03/26 → 1/03/29
Project: UK charity
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Behavioral interventions-past, present, and future: Proceedings of the 5th International Behavioural Trials Network International Hybrid Meeting
5th IBTN Meeting Faculty, 31 Jan 2025, In: Annals of Behavioral Medicine . 59, 1Research output: Contribution to journal › Conference article › peer-review
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Behavior change interventions to promote adoption of e-bike shared mobility in a rural area: evidence from a mixed-method field trial
Wilson, M. & Whitmarsh, L., 20 May 2025, In: Frontiers in Psychology: Environmental Psychology. 16, 1569176.Research output: Contribution to journal › Article › peer-review
Open Access3 Citations (SciVal) -
Climate change and wealth: understanding and improving the carbon capability of the wealthiest people in the UK
Moorcroft, H., Hampton, S. & Whitmarsh, L., 5 Mar 2025, In: PLOS Climate. 4, 3 March, e0000573.Research output: Contribution to journal › Article › peer-review
Open Access3 Citations (SciVal) -
Driving carbon offset donations: Evaluating the effectiveness of nudging, framing, and Nudge+ techniques
Effendy, C., Hampton, S. & Whitmarsh, L., 30 Nov 2025, In: Journal of Environmental Psychology. 107, 102758.Research output: Contribution to journal › Article › peer-review
Open Access -
From climate crisis to energy crisis: foster public support for renewable energy transition through framing
Chen, C. Y., Benoit, V., Whitmarsh, L. & Loibl, C., 5 Sept 2025, (E-pub ahead of print) In: Environmental Politics.Research output: Contribution to journal › Article › peer-review
1 Citation (SciVal)
Datasets
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Carbon Capability survey
Hampton, S. (Creator) & Whitmarsh, L. (Creator), University of Bath, 23 Dec 2024
DOI: 10.15125/BATH-01362
Dataset
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Dataset for "A study of public understanding of and response to climate change in the South of England"
Whitmarsh, L. (Creator), University of Bath, Apr 2005
DOI: 10.15125/BATH-01158
Dataset
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Dataset for "The 19-Item Environmental Knowledge Test (EKT-19): A Short, Psychometrically Robust Measure of Environmental Knowledge"
Player, L. (Creator), Hanel, P. (Creator), Whitmarsh, L. (Creator) & Shah, P. (Creator), University of Bath, 12 Jun 2023
DOI: 10.15125/BATH-01204
Dataset
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Dataset for "Zero-car households – constraint or lifestyle choice? A systematic literature review of the factors affecting non-car ownership"
Toy, S. (Creator), Whitmarsh, L. (Creator) & Sun, Y. (Creator), University of Bath, 3 Mar 2025
DOI: 10.15125/BATH-01488
Dataset
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Quantifying the Importance of Socio-Demographic, Travel-Related, and Psychological Predictors of Public Acceptability of Low Emission Zones
Player, L. (Creator), Prosser, A. (Creator), Thorman, D. (Creator), Tirion, A. (Creator), Whitmarsh, L. (Creator), Kurz, T. (Creator) & Shah, P. (Creator), Open Science Framework (OSF), 12 May 2023
Dataset
Thesis
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A study of public understanding of and response to climate change in the south of England
Whitmarsh, L. E. (Author), Gooding, D. C. (Supervisor) & Wimbush, A. (Supervisor), 13 Jul 2005Student thesis: Doctoral Thesis › PhD
File
Activities
- 1 IPR policy fellowship programme meeting
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Policy Fellowship Meeting Fionnuala Costello and Dr Christina Demski / Prof Lorriane Whitmarsh / Dr Sam Hampton
Demski, C. (Participant), Whitmarsh, L. (Participant) & Hampton, S. (Participant)
25 Sept 2024Activity: Knowledge Exchange (Industry, Government, NGOs) › IPR policy fellowship programme meeting