Lorna Stevens

Dr

Accepting PhD Students

19962019
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Research Output 1996 2019

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2018

Gender, Marketing and Emotions: A Critical, Feminist Exploration of the Ideological Helix that defines our working worlds

Stevens, L., 15 Oct 2018, The Routledge Companion to Critical Marketing. Tadajewski, M., Higgins, M., Denegri-Knott, J. & Varman, R. (eds.). London: Routledge, p. 415-429 16 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

2014
1 Citation (Scopus)

Boudoirs, cowdillacs and rotolactors: A salutary tale of elsie the brand mascot

Stevens, L., Maclaran, P. & Kearney, M., 1 Jun 2014, Brand Mascots: And Other Marketing Animals. Brown, S. & Ponsonby-McCabe, S. (eds.). Taylor and Francis, p. 110-122 13 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

2013
1 Citation (Scopus)

The making of mothers

O’Donohoe, S., Hogg, M., Maclaran, P., Martens, L. & Stevens, L., 1 Sep 2013, Motherhoods, Markets and Consumption: The Making of Mothers in Contemporary Western Cultures. Taylor and Francis, p. 1-13 13 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

2012
8 Citations (Scopus)

The carnal feminine: Consuming representations of womanhood in a contemporary media text

Stevens, L. & Maclaran, P., 1 Jan 2012, Gender, Culture, and Consumer Behavior. Taylor and Francis, p. 63-86 24 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

2011
3 Citations (Scopus)

Gendered bodies: Representations of femininity and masculinity in advertising practices

Stevens, L. & Ostberg, J., 16 Dec 2011, Marketing Management: A Cultural Perspective (1st ed.). Penaloza, L., Toulouse, N. & Massimiliano Visconti, L. (eds.). London, U. K.: Routledge, p. 392-407 16 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Femininity
Masculinity
Marketing
Consumer culture
Consciousness