Lorna Stevens

Dr

Accepting PhD Students

19962019
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Research Output 1996 2019

2019
1 Citation (Scopus)
10 Downloads (Pure)

An embodied approach to consumer experiences: the Hollister brandscape

Stevens, L., Maclaran, P. & Brown, S., 8 Apr 2019, In : European Journal of Marketing.

Research output: Contribution to journalArticle

Open Access
File
11 Downloads (Pure)

The Femme Fatale in Vogue: Femininity Ideologies in Fin-de-siècle America

Minowa, Y., Maclaran, P. & Stevens, L., 7 May 2019, In : Journal of Macromarketing.

Research output: Contribution to journalArticle

Open Access
File
2018
1 Citation (Scopus)

Epic Aspects of Retail Encounters: The Iliad of Hollister

Brown, S., Stevens, L. & Maclaran, P., 31 Mar 2018, In : Journal of Retailing. 94, 1, p. 58-72 15 p.

Research output: Contribution to journalArticle

Retail
Retailing
Qualitative study
Consumer research
Retail chain

Gender, Marketing and Emotions: A Critical, Feminist Exploration of the Ideological Helix that defines our working worlds

Stevens, L., 15 Oct 2018, The Routledge Companion to Critical Marketing. Tadajewski, M., Higgins, M., Denegri-Knott, J. & Varman, R. (eds.). London: Routledge, p. 415-429 16 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

2016
7 Citations (Scopus)

A Mixed Blessing: Market-mediated Religious Authority in Neopaganism

Rinallo, D., Maclaran, P. & Stevens, L., 1 Dec 2016, In : Journal of Macromarketing. 36, 4, p. 425-442 18 p.

Research output: Contribution to journalArticle

Authority
Globalization
Theoretical framework
Italy
Case study method
2015
6 Citations (Scopus)

Nigellissima: A Study of Glamour, Performativity and Embodiment

Stevens, L., Cappellini, B. & Smith, G., May 2015, In : Journal of Marketing Management. 31, 5-6, p. 577-598 22 p.

Research output: Contribution to journalArticle

1 Citation (Scopus)

Visual Representations of Violent Women

Minowa, Y., Maclaran, P. & Stevens, L., 20 Feb 2015, In : Visual Communication Quarterly. 21, 4, p. 210-222

Research output: Contribution to journalArticle

image of women
popular culture
Violence
art
violence
2014
1 Citation (Scopus)

Boudoirs, cowdillacs and rotolactors: A salutary tale of elsie the brand mascot

Stevens, L., Maclaran, P. & Kearney, M., 1 Jun 2014, Brand Mascots: And Other Marketing Animals. Brown, S. & Ponsonby-McCabe, S. (eds.). Taylor and Francis, p. 110-122 13 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

2013
8 Citations (Scopus)

Motherhoods, markets and consumption: The making of mothers in contemporary Western cultures

O’Donohoe, S. (ed.), Hogg, M. (ed.), Maclaran, P. (ed.), Martens, L. (ed.) & Stevens, L. (ed.), 1 Sep 2013, Abingdon, U. K.: Taylor and Francis. 258 p. (Routledge Interpretive Marketing Research)

Research output: Book/ReportBook

Motherhood
Consumer culture
Marketing
Consumer choice
Advertising and media
1 Citation (Scopus)

The making of mothers

O’Donohoe, S., Hogg, M., Maclaran, P., Martens, L. & Stevens, L., 1 Sep 2013, Motherhoods, Markets and Consumption: The Making of Mothers in Contemporary Western Cultures. Taylor and Francis, p. 1-13 13 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

11 Citations (Scopus)

Uddering the other: Androcentrism, ecofeminism, and the dark side of anthropomorphic marketing

Stevens, L., Kearney, M. & Maclaran, P., 18 Feb 2013, In : Journal of Marketing Management. 29, 1-2, p. 158-174 17 p.

Research output: Contribution to journalArticle

Marketing
Prejudice
World view
Environmentalism
Historical perspective
2012
11 Citations (Scopus)

Bollywood Cinema's Global Reach: Consuming the "Diasporic Consciousness"

Takhar, A., Maclaran, P. & Stevens, L., 1 Sep 2012, In : Journal of Macromarketing. 32, 3, p. 266-279 14 p.

Research output: Contribution to journalReview article

Diaspora
Consciousness
Cinema
Marriage
Globalization
8 Citations (Scopus)

The carnal feminine: Consuming representations of womanhood in a contemporary media text

Stevens, L. & Maclaran, P., 1 Jan 2012, Gender, Culture, and Consumer Behavior. Taylor and Francis, p. 63-86 24 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

2011
3 Citations (Scopus)

Gendered bodies: Representations of femininity and masculinity in advertising practices

Stevens, L. & Ostberg, J., 16 Dec 2011, Marketing Management: A Cultural Perspective (1st ed.). Penaloza, L., Toulouse, N. & Massimiliano Visconti, L. (eds.). London, U. K.: Routledge, p. 392-407 16 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Femininity
Masculinity
Marketing
Consumer culture
Consciousness
2007
7 Citations (Scopus)

Exploring the celtic narrative in advertising: Goddess culture and the lexicon of perfumery

Stevens, L. & Maclaran, P., 2007, In : Journal of Strategic Marketing. 15, 1, p. 29-39 11 p.

Research output: Contribution to journalArticle

2006
4 Citations (Scopus)

The transformative potential of feminist critique in consumer research

Catterall, M., Maclaran, P. & Stevens, L., 2006, In : Advances in Consumer Research. 33, p. 222-226 5 p.

Research output: Contribution to journalArticle

Feminism
Research
Marketing
Consumer research
Consumer Behavior
2003
22 Citations (Scopus)

“Red time is me time” advertising, ambivalence, and women’s magazines

Stevens, L., Maclaran, P. & Brown, S., 2003, In : Journal of Advertising. 32, 1, p. 35-45 11 p.

Research output: Contribution to journalArticle

women's press
ambivalence
Marketing
campaign
advertising campaign
2002
58 Citations (Scopus)

Critical Reflection in the Marketing Curriculum

Catterall, M., Maclaran, P. & Stevens, L., 1 Dec 2002, In : Journal of Marketing Education. 24, 3, p. 184-192 9 p.

Research output: Contribution to journalArticle

marketing
curriculum
classroom
Marketing
Critical reflection
2000
7 Citations (Scopus)

Gender, nationality and cultural representations of Ireland: An Irish woman's place?

Stevens, L., Brown, S. & Maclaran, P., 1 Nov 2000, In : European Journal of Women's Studies. 7, 4, p. 405-421 17 p.

Research output: Contribution to journalArticle

nationality
Ireland
gender
television
writer
1999
17 Citations (Scopus)

Critical marketing in the classroom: Possibilities and challenges

Catterall, M., Maclaran, P. & Stevens, L., 1 Dec 1999, In : Marketing Intelligence & Planning. 17, 7, p. 344-353 10 p.

Research output: Contribution to journalReview article

Marketing
Critical marketing
Critical reflection
Curriculum
Margin
24 Citations (Scopus)

I can't believe it's not Bakhtin! Literary theory, postmodern advertising, and the gender agenda

Brown, S., Stevens, L. & Maclaran, P., 1 Mar 1999, In : Journal of Advertising. 28, 1, p. 10-24 15 p.

Research output: Contribution to journalArticle

Marketing
gender
interpretation
Agenda
1997
7 Citations (Scopus)

Marketing and feminism: a bibliography and suggestions for further research

Catterall, M., Maclaran, P. & Stevens, L., 1 Dec 1997, In : Marketing Intelligence & Planning. 15, 7, p. 369-376 8 p.

Research output: Contribution to journalReview article

Marketing
Feminism
7 Citations (Scopus)

The “glasshouse effect”: women in marketing management

Maclaran, P., Stevens, L. & Catterall, M., 1 Dec 1997, In : Marketing Intelligence & Planning. 15, 7, p. 309-317 9 p.

Research output: Contribution to journalArticle

Marketing
Marketing management
Organizational environment
Prison
Managers
1996
5 Citations (Scopus)

Marcadia postponed: Marketing, utopia and the millennium

Brown, S., Maclaren, P. & Stevens, L., 1996, In : Journal of Marketing Management. 12, 7, p. 671-683 13 p.

Research output: Contribution to journalArticle

Marketing
Utopia
Ethos
Propensity