Personal profile
Research interests
Gender issues and feminist perspectives in marketing and consumer behaviour, Consumer Culture Theory perspectives. Key areas of research: Experiential Consumption, Consumer Culture, Advertising, Popular Culture, Media Studies, Media Consumption, Brands and Branding, Retail Brandscapes, Embodied Experiences. Interpretive, phenomenological, qualitative approaches.
Education/Academic qualification
Marketing and Consumer Behaviour, Doctor of Philosophy, The Joy of Text: Women's Experiential Consumption of Magazines, Ulster University
Award Date: 14 Mar 2003
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 12 Responsible Consumption and Production
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Collaborations and top research areas from the last five years
Projects
- 1 Active
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Weight Stigma after Covid-19: The Role of the NHS’s Better Health Campaign
Desrochers, D. (Researcher) & Stevens, L. (Researcher)
1/03/23 → …
Project: Other
Research output
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Bewitching Consumer Culture: Witchcraft, Feminism and Markets
Stevens, L. & Maclaran, P., 17 Mar 2026, Cheltenham, U. K.: Edward Elgar Publishing Ltd. 136 p. (New Horizons in Marketing)Research output: Book/Report › Book
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Lit Crit Riffin': A Collaborative Mode of Literary Criticism in Marketing Theory
Takhar, J., Sodergren, J., Patterson, A. & Stevens, L., 18 Sept 2025, (E-pub ahead of print) In: Marketing Theory.Research output: Contribution to journal › Article › peer-review
Open AccessFile46 Downloads (Pure) -
Personalizing Practices in Green Witch Rituals
Stevens, L. & Maclaran, P., 30 Sept 2025, Rituals, Consumption, and Marketing: A Research Companion. Otnes, C. & Lowrey, T. M. (eds.). Abingdon, U. K.: Routledge, Vol. 1.Research output: Chapter or section in a book/report/conference proceeding › Book chapter
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The warp, weft and wherefore of qualitative feminist research in marketing
Stevens, L., 17 Sept 2024, Handbook of Qualitative Research Methods in Marketing. Otnes, C. & Belk, R. (eds.). Edward Elgar Publishing Ltd, p. 161-171 11 p.Research output: Chapter or section in a book/report/conference proceeding › Book chapter
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Up close and personal: feminist pedagogy in the classroom
Stevens, L. & Maclaran, P., 24 Mar 2023, In: Journal of Marketing Management . 39, 1-2, p. 32-39 8 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile8 Link opens in a new tab Citations (SciVal)240 Downloads (Pure)
Activities
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European Association for Consumer Research
Stevens, L. (Speaker)
Jun 2013Activity: Academic conferences and events (excluding conference publications) › Conference presentation / attendance
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European Association for Consumer Research conference
Stevens, L. (Speaker) & Maclaran, P. (Speaker)
Jul 2007Activity: Academic conferences and events (excluding conference publications) › Conference presentation / attendance
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European Marketing Academy Conference
Saren, M. (Speaker), Maclaran, P. (Speaker), Catterall, M. (Contributor) & Stevens, L. (Contributor)
May 2007Activity: Academic conferences and events (excluding conference publications) › Conference presentation / attendance
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American Marketing Association/ Academy of Marketing conference
Maclaran, P. (Speaker), Catterall, M. (Speaker) & Stevens, L. (Speaker)
Jul 2005Activity: Academic conferences and events (excluding conference publications) › Conference presentation / attendance
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European Association for Consumer Research Conference
Stevens, L. (Speaker)
Jun 2004Activity: Academic conferences and events (excluding conference publications) › Conference presentation / attendance