Personal profile
Research interests
Gender issues and feminist perspectives in marketing and consumer behaviour, Consumer Culture Theory perspectives. Key areas of research: Experiential Consumption, Consumer Culture, Advertising, Popular Culture, Media Studies, Media Consumption, Brands and Branding, Retail Brandscapes, Embodied Experiences. Interpretive, phenomenological, qualitative approaches.
Education/Academic qualification
Marketing and Consumer Behaviour, Doctor of Philosophy, University of Ulster
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