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Personal profile

Research interests

Gender issues and feminist perspectives in marketing and consumer behaviour, Consumer Culture Theory perspectives. Key areas of research: Experiential Consumption, Consumer Culture, Advertising, Popular Culture, Media Studies, Media Consumption, Brands and Branding, Retail Brandscapes, Embodied Experiences. Interpretive, phenomenological, qualitative approaches. 

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 5 - Gender Equality
  • SDG 12 - Responsible Consumption and Production
  • SDG 13 - Climate Action
  • SDG 16 - Peace, Justice and Strong Institutions

Education/Academic qualification

Marketing and Consumer Behaviour, Doctor of Philosophy, The Joy of Text: Women's Experiential Consumption of Magazines, University of Ulster

Award Date: 14 Mar 2003


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