Research Output per year
Personal profile
Research interests
Gender issues and feminist perspectives in marketing and consumer behaviour, Consumer Culture Theory perspectives. Key areas of research: Consumer Culture, Advertising, Popular Culture, Media Studies, Media Consumption, Brands and Branding, Retail Brandscapes. Interpretive, phenomenological, qualitative approaches, particularly literary theory methodologies.
Education/Academic qualification
Marketing and Consumer Behaviour, Doctor of Philosophy, University of Ulster
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Marketing
Engineering & Materials Science
women's press
Social Sciences
gender
Social Sciences
ambivalence
Social Sciences
nationality
Social Sciences
Ireland
Social Sciences
marketing
Social Sciences
campaign
Social Sciences
Network
Recent external collaboration on country level. Dive into details by clicking on the dots.
Research Output 1996 2019
6
Downloads
(Pure)
An embodied approach to consumer experiences: the Hollister brandscape
Stevens, L., Maclaran, P. & Brown, S., 8 Apr 2019, In : European Journal of Marketing.Research output: Contribution to journal › Article
Open Access
File
9
Downloads
(Pure)
The Femme Fatale in Vogue: Femininity Ideologies in Fin-de-siècle America
Minowa, Y., Maclaran, P. & Stevens, L., 7 May 2019, In : Journal of Macromarketing.Research output: Contribution to journal › Article
Open Access
File
1
Citation
(Scopus)
Epic Aspects of Retail Encounters: The Iliad of Hollister
Brown, S., Stevens, L. & Maclaran, P., 31 Mar 2018, In : Journal of Retailing. 94, 1, p. 58-72 15 p.Research output: Contribution to journal › Article
Retail
Retailing
Qualitative study
Consumer research
Retail chain
Gender, Marketing and Emotions: A Critical, Feminist Exploration of the Ideological Helix that defines our working worlds
Stevens, L., 15 Oct 2018, The Routledge Companion to Critical Marketing. Tadajewski, M., Higgins, M., Denegri-Knott, J. & Varman, R. (eds.). London: Routledge, p. 415-429 16 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter
6
Citations
(Scopus)
A Mixed Blessing: Market-mediated Religious Authority in Neopaganism
Rinallo, D., Maclaran, P. & Stevens, L., 1 Dec 2016, In : Journal of Macromarketing. 36, 4, p. 425-442 18 p.Research output: Contribution to journal › Article
Authority
Globalization
Theoretical framework
Italy
Case study method