Research Output per year
Personal profile
Research interests
Gender issues and feminist perspectives in marketing and consumer behaviour, Consumer Culture Theory perspectives. Key areas of research: Consumer Culture, Advertising, Popular Culture, Media Studies, Media Consumption, Brands and Branding, Retail Brandscapes. Interpretive, phenomenological, qualitative approaches, particularly literary theory methodologies.
Education/Academic qualification
Marketing and Consumer Behaviour, Doctor of Philosophy, University of Ulster
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Research Output 1996 2018
Epic Aspects of Retail Encounters: The Iliad of Hollister
Brown, S., Stevens, L. & Maclaran, P., 1 Mar 2018, In : Journal of Retailing. 94, 1, p. 58-72 15 p.Research output: Contribution to journal › Article
Retail
Retailing
Qualitative study
Consumer research
Retail chain
A Mixed Blessing: Market-mediated Religious Authority in Neopaganism
Rinallo, D., Maclaran, P. & Stevens, L., 1 Dec 2016, In : Journal of Macromarketing. 36, 4, p. 425-442 18 p.Research output: Contribution to journal › Article
Authority
Globalization
Theoretical framework
Italy
Case study method
3
Citations
Nigellissima: A Study of Glamour, Performativity and Embodiment
Stevens, L., Cappellini, B. & Smith, G., May 2015, In : Journal of Marketing Management. 31, 5-6, p. 577-598 22 p.Research output: Contribution to journal › Article
Visual Representations of Violent Women
Minowa, Y., Maclaran, P. & Stevens, L., 20 Feb 2015, In : Visual Communication Quarterly. 21, 4, p. 210-222Research output: Contribution to journal › Article
image of women
popular culture
Violence
art
violence
1
Citations
Boudoirs, cowdillacs and rotolactors: A salutary tale of elsie the brand mascot
Stevens, L., Maclaran, P. & Kearney, M., 1 Jun 2014, Brand Mascots: And Other Marketing Animals. Brown, S. & Ponsonby-McCabe, S. (eds.). Taylor and Francis, p. 110-122 13 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter