Lorna Stevens

Dr

Accepting PhD Students

19962018
If you made any changes in Pure these will be visible here soon.

Personal profile

Research interests

Gender issues and feminist perspectives in marketing and consumer behaviour, Consumer Culture Theory perspectives. Key areas of research: Consumer Culture, Advertising, Popular Culture, Media Studies, Media Consumption, Brands and Branding, Retail Brandscapes. Interpretive, phenomenological, qualitative approaches, particularly literary theory methodologies.

Education/Academic qualification

Marketing and Consumer Behaviour, Doctor of Philosophy, University of Ulster

Fingerprint Fingerprint is based on mining the text of the person's scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

  • 7 Similar Profiles
Marketing Engineering & Materials Science
women's press Social Sciences
gender Social Sciences
ambivalence Social Sciences
nationality Social Sciences
Ireland Social Sciences
marketing Social Sciences
campaign Social Sciences

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 1996 2018

Epic Aspects of Retail Encounters: The Iliad of Hollister

Brown, S., Stevens, L. & Maclaran, P., 1 Mar 2018, In : Journal of Retailing. 94, 1, p. 58-72 15 p.

Research output: Contribution to journalArticle

Retail
Retailing
Qualitative study
Consumer research
Retail chain

A Mixed Blessing: Market-mediated Religious Authority in Neopaganism

Rinallo, D., Maclaran, P. & Stevens, L., 1 Dec 2016, In : Journal of Macromarketing. 36, 4, p. 425-442 18 p.

Research output: Contribution to journalArticle

Authority
Globalization
Theoretical framework
Italy
Case study method
3 Citations

Nigellissima: A Study of Glamour, Performativity and Embodiment

Stevens, L., Cappellini, B. & Smith, G., May 2015, In : Journal of Marketing Management. 31, 5-6, p. 577-598 22 p.

Research output: Contribution to journalArticle

Visual Representations of Violent Women

Minowa, Y., Maclaran, P. & Stevens, L., 20 Feb 2015, In : Visual Communication Quarterly. 21, 4, p. 210-222

Research output: Contribution to journalArticle

image of women
popular culture
Violence
art
violence
1 Citations

Boudoirs, cowdillacs and rotolactors: A salutary tale of elsie the brand mascot

Stevens, L., Maclaran, P. & Kearney, M., 1 Jun 2014, Brand Mascots: And Other Marketing Animals. Brown, S. & Ponsonby-McCabe, S. (eds.). Taylor and Francis, p. 110-122 13 p.

Research output: Chapter in Book/Report/Conference proceedingChapter