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Personal profile

Research interests

Gender issues and feminist perspectives in marketing and consumer behaviour, Consumer Culture Theory perspectives. Key areas of research: Experiential Consumption, Consumer Culture, Advertising, Popular Culture, Media Studies, Media Consumption, Brands and Branding, Retail Brandscapes, Embodied Experiences. Interpretive, phenomenological, qualitative approaches. 

Education/Academic qualification

Marketing and Consumer Behaviour, Doctor of Philosophy, University of Ulster

Award Date: 14 Mar 2003

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