Lorna Stevens

Dr

Accepting PhD Students

19962019
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Personal profile

Research interests

Gender issues and feminist perspectives in marketing and consumer behaviour, Consumer Culture Theory perspectives. Key areas of research: Consumer Culture, Advertising, Popular Culture, Media Studies, Media Consumption, Brands and Branding, Retail Brandscapes. Interpretive, phenomenological, qualitative approaches, particularly literary theory methodologies.

Education/Academic qualification

Marketing and Consumer Behaviour, Doctor of Philosophy, University of Ulster

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Research Output 1996 2019

An embodied approach to consumer experiences: the Hollister brandscape

Stevens, L., Maclaran, P. & Brown, S., 18 Jan 2019, (Accepted/In press) In : European Journal of Marketing.

Research output: Contribution to journalArticle

The Femme Fatale in Vogue: Femininity Ideologies in Fin-de-siècle America

Minowa, Y., Maclaran, P. & Stevens, L., 7 May 2019, In : Journal of Macromarketing.

Research output: Contribution to journalArticle

Open Access
File
1 Citation (Scopus)

Epic Aspects of Retail Encounters: The Iliad of Hollister

Brown, S., Stevens, L. & Maclaran, P., 31 Mar 2018, In : Journal of Retailing. 94, 1, p. 58-72 15 p.

Research output: Contribution to journalArticle

Retail
Retailing
Qualitative study
Consumer research
Retail chain

Gender, Marketing and Emotions: A Critical, Feminist Exploration of the Ideological Helix that defines our working worlds

Stevens, L., 15 Oct 2018, The Routledge Companion to Critical Marketing. Tadajewski, M., Higgins, M., Denegri-Knott, J. & Varman, R. (eds.). London: Routledge, p. 415-429 16 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

5 Citations (Scopus)

A Mixed Blessing: Market-mediated Religious Authority in Neopaganism

Rinallo, D., Maclaran, P. & Stevens, L., 1 Dec 2016, In : Journal of Macromarketing. 36, 4, p. 425-442 18 p.

Research output: Contribution to journalArticle

Authority
Globalization
Theoretical framework
Italy
Case study method