Dr Lisa Eckmann is a Lecturer (Assistant Professor) in Marketing at the School of Management, University of Bath. She received her PhD from the Faculty of Economics and Business at Goethe University Frankfurt and was a visiting scholar at the Cambridge Judge Business School. Lisa’s research addresses questions at the intersection of marketing and psychology. Her work focuses on understanding consumer judgments and preferences with a particular interest in sustainable consumption in the retail context. Her research has been published in leading journals, including Psychology & Marketing, Journal of Experimental Social Psychology, and Journal of Experimental Psychology: Applied. Some of her findings have garnered global media attention, with coverage in outlets such as The Guardian, BBC, Der Spiegel, and Frankfurter Allgemeine Zeitung (FAZ).