Kim Watts

Kim Watts


  • 10 EAST 5.14

Personal profile

Teaching interests

I teach Contemporary Marketing Theory and Application to full-time and Executive MBA students, Business-to-Business marketing to final-year undergraduate, and Strategic Marketing at post-graduate level.

I am working on two projects at the moment and would welcome connecting for leaning and collaboration with others working on:

  • The use of Generative AI and Large Language models in teaching, learning, assessment and feedback 
  • Video feedback/feedforward for student submission
  • Flipped learning and delivery



Research interests

My research interests are for both my teaching and PhD. 


  • The use of Generative AI and Large Language models in teaching, learning, assessment, and feedback
  • Experiential learning and authentic assessment


  • Retail atmospherics, use of technology and shopper behaviour

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 4 - Quality Education
  • SDG 8 - Decent Work and Economic Growth
  • SDG 10 - Reduced Inequalities


  • LB2300 Higher Education
  • LB2361 Curriculum


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