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Kellen Mrkva


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Research interests

Kellen is Lecturer in Marketing at the University of Bath School of Management, MB&S division. His research focuses on consumer judgment & decision making, attention, consumer priorities, and nudges/choice architecture (how changes to the way a choice is presented influences decisions). Kellen's work has been published in the Journal of Marketing, Psychological Science, JPSP, JEP:G, Harvard Business Review, Journal of Consumer Psychology, and other outlets. He received his PhD from the University of Colorado and was previously a postdoc in marketing at Columbia Business School.

Education/Academic qualification

Psychology, Doctor of Philosophy, University of Colorado Boulder

Psychology, Bachelor of Arts, University of Notre Dame


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