Karen Evans-Reeves


Accepting Doctoral Students

Personal profile

Research interests

  • Impacts of policy interventions on health behaviours
  • Tobacco industry political activity to oppose health policy
  • Tobacco industry use of the third-party technique
  • Tobacco industry financial interests in e-cigarettes
  • Tobacco industry marketing

Karen's research focuses on the activities of the tobacco industry and its associates, the tactics used to disrupt, delay and undermine tobacco control legislation in the UK and overseas. Karen is particularly interested in the operation of third-parties acting on behalf of the tobacco industry their influence on policy decisions particularly in relation to the illicit tobacco trade and standardised packaging of tobacco products. This work is carried out via a mix of investigative methods and big data methods. Investigative methods include the exploration and analysis of previously secret tobacco industry documents, contemporary materials including annual reports, investor relations presentations, tobacco industry journals, market research reports, retail and trade press, press coverage, responses to public consultations and information acquired through Freedom of Information legislation. Big data are acquired from social media sites to explore corporate behaviour on social media and what public health can learn from this.

Karen is a senior editor of TobaccoTactics.org - the Tobacco Control Research Group's website which provides up to date information on the tobacco industry and its associates. TobaccoTactics.org represents a novel form of knowledge exchange between academics at the University of Bath and our stakeholders, such as policy makers and tobacco control advocates.

Willing to supervise doctoral students

  • Corporate determinants of health
  • Corporate marketing of unhealthy consumption
  • Corporate Political activity to oppose health policies

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 3 - Good Health and Well-being
  • SDG 16 - Peace, Justice and Strong Institutions


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