20172017
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Fingerprint Dive into the research topics where Julia Kampani is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

Light trailers Engineering & Materials Science
movies Social Sciences
Marketing Engineering & Materials Science
consumer interest Social Sciences
Studios Engineering & Materials Science
willingness to pay Social Sciences
genre Social Sciences
Testing Engineering & Materials Science

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Research Output 2017 2017

4 Citations (Scopus)
125 Downloads (Pure)
Open Access
File
Light trailers
movies
Marketing
consumer interest
Studios
4 Citations (Scopus)
125 Downloads (Pure)

Conditions in prerelease movie trailers for stimulating positive word of mouth: A conceptual model demonstrates the importance of understanding as a factor for engagement

Archer-Brown, C., Kampani, J., Marder, B., Bal, A. S. & Kietzmann, J., 1 Jun 2017, In : Journal of Advertising Research. 57, 2, p. 159-172 14 p.

Research output: Contribution to journalArticle

Open Access
File
Light trailers
movies
Marketing
consumer interest
Studios