Personal profile
Research interests
I am an interdisciplinary researcher working at the intersection of computer science and psychology. My research examines how people think, behave, and make judgements in technologically mediated environments, with a particular focus on how AI systems shape human behaviour and social influence. This includes emerging forms of AI-mediated persuasion, synthetic social dynamics, and large-scale digital interactions.
I am currently a UKRI Policy Fellow with the Government Office for Science, where I work within the Technology, Insights, Futures, and Foresight team on behavioural science and sociotechnical futures. Alongside this, I lead and collaborate on projects spanning AI, digital behaviour, and methodological innovation, using digital data to both understand psychological phenomena and develop practical, real-world applications.
I also have a broad interest in metascience, developing methods to improve the quality, transparency, and integrity of research, particularly in areas using digital and computational approaches.
Since 2016, I have been affiliated with the Centre for Research and Evidence on Security Threats (CREST), first as a Research Associate, then as a Co-I on the “Risk and Online Behaviour” programme. My work has been published in leading journals including Psychological Bulletin, Journal of Personality and Social Psychology, Current Directions in Psychological Science, and has been funded by the ESRC, EPSRC, Research England, and the UK Government.
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Collaborations and top research areas from the last five years
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Deepfakes and Misinformation: Mapping Risks and Responses for Online Safety
Hinds, J. (PI)
Engineering and Physical Sciences Research Council
17/11/25 → 30/07/26
Project: Research council
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Digital Advertising Trends: Meta
Hinds, J. (PI) & Glozer, S. (CoI)
1/10/22 → …
Project: Research-related funding
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Sentiment Analysis Phase 2
Hinds, J. (PI), Davidson, B. (CoI) & Aeyraevaeinen, L. (Researcher)
1/09/23 → 30/06/25
Project: Central government, health and local authorities
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Sentiment Analysis Review
Hinds, J. (PI) & Davidson, B. (CoI)
1/11/22 → 31/03/25
Project: Central government, health and local authorities
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Content Moderation: Bringing Together Interdisciplinary Insights
Roberts, A. (PI), Glozer, S. (PI), Hinds, J. (PI), Hielscher, S. (PI) & Chudzikowski, K. (PI)
2/09/21 → 1/09/22
Project: Research-related funding
Research output
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Disambiguating sentiment annotation: A mixed methods investigation of annotator experience and impact of instructions on annotator agreement
Ayravainen, L. E. M., Hinds, J. & Davidson, B. I., 1 Dec 2025, In: PLoS ONE. 20, 12 , e0336269.Research output: Contribution to journal › Article › peer-review
Open Access -
Examining Membership Across Multiple Online Communities in the ‘Manosphere’
Bocheva, D., Hinds, J., Brown, O. & Mayer, L., 20 Nov 2025, (E-pub ahead of print) In: New Media & Society.Research output: Contribution to journal › Article › peer-review
Open AccessFile44 Downloads (Pure) -
Optimeet: A computational tool to enhance participant attendance in group research
Mayer, L. W., Bocheva, D., Hinds, J., Brown, O., Piwek, L. & Ellis, D. A., 31 Oct 2025, In: Behavior Research Methods. 57, 10, 289.Research output: Contribution to journal › Article › peer-review
Open Access -
Sentiment Analysis Using Dialogue Data: A Taxonomy of Literature
Ayravainen, L., Hinds, J. & Davidson, B., 7 Jan 2025, Proceedings of the 58th Hawaii International Conference on System Sciences, HICSS 2025. Bui, T. X. (ed.). University of Hawaii Press, p. 2306-2315 10 p. (Proceedings of the Annual Hawaii International Conference on System Sciences).Research output: Chapter or section in a book/report/conference proceeding › Chapter in a published conference proceeding
Open Access -
The DECIDE Framework: Describing Ethical Choices in Digital-Behavioral-Data Explorations
Shaw, H., Brown, O., Hinds, J., Nightingale, S., Towse, J. & Ellis, D. A., 30 Sept 2025, In: Advances in Methods and Practices in Psychological Science (AMPPS). 8, 3Research output: Contribution to journal › Article › peer-review
Open Access