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Joanne Cranwell

Assistant Professor in Public Health, Dr

  • 1 WEST 5.124

Accepting PhD Students


Research output per year

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Personal profile

Research interests

Dr Jo Cranwell is a BPS Chartered Psychologist, Lecturer in Public Health and Academic Link Advisor for the Addictions Counselling degree programme at the Action on Addiction Centre. Her core research projects involve exploring the behavioural effects of viewing images of tobacco and alcohol in the media (traditional and digital) and tobacco industry advertising, promotion and sponsorship (TAPS). 

In 2018 Jo co-founded, along with Dr Donna Vallone of the Truth Initiative, USA, the Tobacco in Popular Culture (TIPC) international working group. The group regularly brings together global leaders in the research field of TAPS and public health with members from the University of California, San Francisco (UCSF), Johns Hopkins University, Stanford University, University of Sydney, NORC, and Centres for Disease Control and prevention (CDC), to develop standardised measures to quantify TAPS across a range of media, share information and resources, and to nurture global research collaborations to influence policy and advocacy to protect young people from tobacco industry interference.

She has published her work in national and international journals and has presented her research findings at international conferences and invited talks, and has worked as a World Health Organisation expert.  

Teaching interests

Jo currently lectures on the Health & Exercise Science undergraduate degree course and has international lecturing experience. She supervises Masters and undergraduate student dissertation projects in addition to PhD candidates. 

Other responsibilities

Externally, Jo has sat on the board of trustees of the Roy Castle Lung Cancer Foundation, the only dedicated lung cancer charity in the UK and also on the advisory board of Cut Films, which is an anti-smoking youth project that encourages young people to make short films to convince their peers to stop smoking.   

External positions

Board Trustee, Roy Castle Lung Cancer Foundation

1 Mar 2018 → …

Board Trustee, Cut Films

2016 → …

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Research Output

Hospital doctors' attitudes to brief educational messages that aim to modify diagnostic test results: a qualitative study

Young, B., Fogarty, A., Thurley, P., Shaw, D., Lewis, S., Skelly, R., Langley, T. E., Norwood, M., Sturrock, N. & Cranwell, J., 29 Apr 2020, In : BMC Medical Informatics and Decision Making. 20, 80.

Research output: Contribution to journalArticle

Open Access

A content analysis of alcohol content in UK television

Barker, A. B., Whittamore, K., Britton, J., Murray, R. L. & Cranwell, J., 30 Sep 2019, In : Journal of Public Health. 41, 3, p. 462-469 8 p.

Research output: Contribution to journalArticle

Open Access

A Content Analysis of Tobacco Content in UK Television

Barker, A., Whittamore, K., Britton, J. & Cranwell, J., 1 Jul 2019, In : Tobacco Control. 28, 4, p. 381-385 5 p.

Research output: Contribution to journalArticle

Open Access
  • 3 Citations (Scopus)

    Assessment of tobacco imagery and compliance with tobacco free rules in popular Indian films

    Kulkarni, M., Veena Kamath, V., Cranwell, J., Britton, J., Nazar, G. P., Arora, M., Ballal, K. & Asha Kamath, A., 16 Feb 2019, In : Tobacco Control. p. 1-3

    Research output: Contribution to journalArticle

    Open Access

    Does cost feedback modify demand for common blood tests in secondary care? A prospective controlled intervention study.

    Lewis, S., Young, B., Thurley, P., Shaw, D., Cranwell, J., Skelly, R., Langley, T. E., Norwood, M., Sturrock, N. & Fogarty, A., 31 Oct 2019, In : Future Healthcare Journal. 6, 3, p. 204-208 5 p.

    Research output: Contribution to journalArticle

    Open Access
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