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Joanne Cranwell

Assistant Professor in Public Health, Dr

  • 1 WEST 5.124

Accepting PhD Students

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Personal profile

Research interests

Recent grant award: Bloomberg Philanthropies STOP project $15million
I am a BPS Chartered Psychologist, Assistant Professor in Public Health at the University of Bath and Academic Link Advisor for the Addictions Counselling degree programme at the Action on Addiction Centre. I am a member of the Tobacco Control Research Group at Bath University. My core research projects involve exploring the behavioural effects of viewing images of tobacco and alcohol in the media (traditional and digital) and tobacco industry advertising, promotion and sponsorship (TAPS).
Current research projects are based in the UK and India.  Other projects include nudge interventions in NHS hospitals. I have published my work in national and international journals and have presented my research findings at international conferences and invited talks, and have worked as a World Health Organisation expert on TAPS in entertainment media. 

Teaching interests

I currently lecture on the Health & Exercise Science undergraduate degree course and  have international lecturing experience. I supervise masters, undergraduate student dissertation projects and am open to new PhD candidates. 

Other responsibilities

Externally, I sit on the board of trustees of the Roy Castle Lung Cancer Foundation, the only dedicated lung cancer charity in the UK and also the advisory board of Cut Films, which is an anti-smoking youth project that encourages young people to make short films to convince their peers to stop smoking.   

External positions

Board Director/Trustee, Roy Castle Lung Cancer Foundation

1 Mar 2018 → …

Board Trustee, Cut Films

2016 → …

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Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Projects 2016 2021

Health warnings

Cranwell, J.


Project: Central government, health and local authorities

Global Alliance for Chronic Diseases

Cranwell, J.


Project: Research council

Research Output 2010 2018

A content analysis of alcohol content in UK television

Barker, A., Britton, J. & Cranwell, J., 25 Oct 2018, In : Journal of Public Health. p. 1-8 8 p.

Research output: Contribution to journalArticle

Open Access
1 Citations

A Content Analysis of Tobacco Content in UK Television

Barker, A., Whittamore, K., Britton, J. & Cranwell, J., 13 Aug 2018, In : Tobacco Control.

Research output: Contribution to journalArticle

Open Access
content analysis

Alcohol content in the ‘Hyper-Reality’ MTV Show ‘Geordie Shore’

Lowe, E., Britton, J. & Cranwell, J., 21 Jan 2018, In : Alcohol and Alcoholism. 53, 3, p. 337-343

Research output: Contribution to journalArticle

Open Access

Carlsberg alibi marketing in the 2016 UEFA finals: Implications of Probably inappropriate alcohol advertising

Murray, R., Opazo-Breton, M., Britton, J., Cranwell, J. & Braham, B., 25 Apr 2018, In : BMC Public Health. 18, 1, 9 p., 553.

Research output: Contribution to journalArticle

Open Access

Expert group report on tobacco advertising, promotion and sponsorship: depiction of tobacco in entertainment media

Freeman, B., Cranwell, J., Drame, S., Carvalho Figueiredo, V., Osman, A. & Anurag Srivastava, A., 27 Jun 2018, Geneva, Switzerland: World Health Organisation Framework Convention on Tobacco Control (WHO FCTC). 23 p.

Research output: Book/ReportCommissioned report

Open Access