Personal profile
Research interests
My research is interdisciplinary and spans Labour and Gender Economics, Industrial Organization, Political Science, Sociology, and Cybersecurity.
Currently my research agenda focuses on:
- marriage market, spousal relative income and intrahousehold allocation,
- gender inclusion and policy implications
- impact of peer comparisons on behaviour and choices,
- search, social learning, herd behaviour and reputation concerns, and
- economics of cybersecurity, adoption incentives, political economy of national security, optimal information exchange
- game development for research and teaching
I’m on Advisory Board of Climaborough where my work focuses on Gender Plan for systemic territorial transformations of European Cities. I also for work for World Economic Forum (WEF) Cybersecurity of Electricity Sector Expert Group, currently focusing on optimal information exchange design.
I am a Co-I at ESRC Digital Security by Design Social Science Hub+ ('Discribe') and EPSRC Cyber Statecraft in an Era of Systemic Competition
My research has been featured in media outlets across the globe including The Times and Times of India, Forbes, Fortune, New Scientist, Independent, Telegraph, Daily Mail, The Sun, Metro, CBS News, ABC News, Spiegel online, Die Welt, Le Figaro, Huffington Post, New York Post, Men's Health, Daily Star, Business Standard, International Business Times, MIT Technology Review and more.
Willing to supervise doctoral students
I am interested in hearing from potential PhD students who are interested in any of the topics listed above (or related).
External positions
Advisory Board Member at Climaborough, European Commission
1 May 2023 → …
Member of Cybersecurity of Electricity Sector Expert Group, World Economic Forum
1 Jun 2021 → …
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Collaborations and top research areas from the last five years
Projects
- 5 Finished
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Building health and wellbeing in BaNES through addressing the digital divide.
Syrda, J. (PI) & Western, M. (PI)
2/09/24 → 2/03/25
Project: Other
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Threats and Trade-offs: Online game of digital business survival
Kundu, O. (CoI) & Syrda, J. (PI)
1/04/24 → 31/10/24
Project: Research-related funding
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Identifying the elephant - Remove the blindfolds
Abdelmagid, T. (PI), Calabria-Holley, J. (CoI), Pinto, F. (CoI), Lazarus, J. (CoI), Perge, L. (CoI), Evernden, M. (CoI), Oporto Lisboa, L. (Researcher), Pal, P. (Researcher), Barry, P. (PI) & Syrda, J. (PI)
5/12/23 → 31/07/25
Project: Research-related funding
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Cyber Statecraft in an Era of Systemic Competition
Barrinha, A. (PI), Joinson, A. (CoI) & Syrda, J. (CoI)
Engineering and Physical Sciences Research Council
1/09/23 → 28/02/26
Project: Research council
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ESRC Digital Security by Design Social Science Hub+
Joinson, A. (PI) & Syrda, J. (CoI)
1/09/20 → 31/03/25
Project: Research council
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Gendered reporting of housework across relative spousal income
Syrda, J., 1 Feb 2026, In: Social Science Research. 134, 103303.Research output: Contribution to journal › Article › peer-review
Open Access -
Good Fences Make Good Neighbors: What’s Acceptable (and What’s Not) in Neighborhood Video Surveillance
Swierczynski, J., Davidson, B., Syrda, J. & Joinson, A., 13 Apr 2026, In: Proceedings of the CHI Conference on Human Factors in Computing Systems.Research output: Contribution to journal › Article › peer-review
Open Access -
How big is the housework gender gap? It depends if the husband or wife answers the question
Syrda, J., 6 Mar 2026, The Conversation.Research output: Contribution to specialist publication › Article
Open Access -
How husbands and wives try to find a balance between beauty and status – new research
Syrda, J., 6 Feb 2026, The Conversation.Research output: Contribution to specialist publication › Article
Open Access -
Threats & Trade-offs: A Start-up Simulation Game for Cybersecurity and Innovation Decision-Making
Stsiampkouskaya, K., Kundu, O., Syrda, J. & Joinson, A., 30 Apr 2026, In: Information Systems Frontiers. 38, 22 p.Research output: Contribution to journal › Article › peer-review
Open Access3 Link opens in a new tab Citations (SciVal)
Activities
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RISCS Annual Conference 2025
Syrda, J. (Speaker)
15 May 2025 → 16 May 2025Activity: Academic conferences and events (excluding conference publications) › Conference presentation / attendance
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Wales Tech Week
Syrda, J. (Speaker)
24 Nov 2025 → 25 Nov 2025Activity: Academic conferences and events (excluding conference publications) › Conference presentation / attendance
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British Academy of Management 2024
Kundu, O. (Speaker), Swierczynski, J. (Speaker), Syrda, J. (Contributor), Weickert, T. (Contributor) & Joinson, A. (Contributor)
2 Sept 2024 → 6 Sept 2024Activity: Academic conferences and events (excluding conference publications) › Conference presentation / attendance
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2024 Eu-SPRI Annual Conference
Syrda, J. (Speaker)
5 Jun 2024 → 7 Jun 2024Activity: Academic conferences and events (excluding conference publications) › Conference presentation / attendance
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The Cybersecurity Revolution (SECREV)
Syrda, J. (Speaker)
9 May 2025Activity: Academic conferences and events (excluding conference publications) › Conference presentation / attendance