Jo Cranwell

Associate Professor in Public Health, Dr

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Personal profile

Research interests

Dr Joanne Cranwell is a BPS Chartered Psychologist, Associate Professor in Public Health and Director of Studies for Sport & Exercise Medicine and Director of Studies for Global Public Health & Policy. Her past research projects involve exploring the behavioural effects of viewing images of tobacco and alcohol in the media (traditional and digital) and tobacco industry advertising, promotion and sponsorship (TAPS).  Her research focus has now transitioned to healthy ageing, especially in women. Joanne is part of the University of Bath's Healthy Ageing Network

In 2018 Joanne co-founded, along with Dr Donna Vallone of the Truth Initiative, USA, the Tobacco in Popular Culture (TIPC) international working group. The group regularly brings together global leaders in the research field of TAPS and public health with members from the University of California, San Francisco (UCSF), Johns Hopkins University, Stanford University, University of Sydney, NORC, and Centres for Disease Control and prevention (CDC), to develop standardised measures to quantify TAPS across a range of media, share information and resources, and to nurture global research collaborations to influence policy and advocacy to protect young people from tobacco industry interference.

She has published her work in national and international journals and has presented her research findings at international conferences and invited talks, and has worked as a World Health Organisation expert.  

Teaching interests

Joanne currently lectures on the BSc Health & Exercise Science programme and has international lecturing experience. She supervises Masters, Doctorate in Health, undergraduate student dissertation projects in addition to PhD candidates. 


Other responsibilities


  • Director of Studies for Sport and Excercise Medicine.
  • Director of Studies for Global Health & Policy. 
  • Externally, Joanne has sat on the board of trustees of the Roy Castle Lung Cancer Foundation, the only dedicated lung cancer charity in the UK and also on the advisory board of Cut Films, which is an anti-smoking youth project that encourages young people to make short films to convince their peers to stop smoking.   

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 3 - Good Health and Well-being

External positions

Board Trustee, Roy Castle Lung Cancer Foundation

1 Mar 2018 → …

Board Trustee, Cut Films

2016 → …


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Collaborations and top research areas from the last five years

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