Dr Joanne Cranwell is a BPS Chartered Psychologist, Associate Professor in Public Health and Director of Studies for Sport & Exercise Medicine and Director of Studies for Global Public Health & Policy. Her past research projects involve exploring the behavioural effects of viewing images of tobacco and alcohol in the media (traditional and digital) and tobacco industry advertising, promotion and sponsorship (TAPS).  Her research focus has now transitioned to healthy ageing, especially in women. Joanne is part of the University of Bath's Healthy Ageing Network. 

 

In 2018 Joanne co-founded, along with Dr Donna Vallone of the Truth Initiative, USA, the Tobacco in Popular Culture (TIPC) international working group. The group regularly brings together global leaders in the research field of TAPS and public health with members from the University of California, San Francisco (UCSF), Johns Hopkins University, Stanford University, University of Sydney, NORC, and Centres for Disease Control and prevention (CDC), to develop standardised measures to quantify TAPS across a range of media, share information and resources, and to nurture global research collaborations to influence policy and advocacy to protect young people from tobacco industry interference.

She has published her work in national and international journals and has presented her research findings at international conferences and invited talks, and has worked as a World Health Organisation expert.