Jesse Wise

Jesse graduated from the University of Edinburgh in 2022 with a first-class MA(Hons) in Psychology and Economics. Throughout her degree, Jesse studied the design and testing of interventions to affect behaviour for the public good. Her dissertation explored, in a laboratory setting, how the presentation of information (on voluntary climate actions) to be framed as a loss or a gain could influence cooperation. Her MRes thesis used Twitter data and methods from computational psychology to explore the role of political signalling in opposition to Low Traffic Neighbourhoods.

Upon graduating, Jesse recognised that the UK has done relatively well in reducing carbon emissions on the supply side, but relatively little on the demand side. At the same time, emissions in the transport sector remain stubbornly high and transport behaviour difficult to change. Hence she joined AAPS CDT to contribute to reducing demand-side emissions in the transport sector, through behavioural interventions.