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Personal profile

Research interests

Jesse graduated from the University of Edinburgh in 2022 with a first-class MA(Hons) in Psychology and Economics. Throughout her degree, Jesse studied the design and testing of interventions to affect behaviour for the public good. Her dissertation explored, in a laboratory setting, how the presentation of information (on voluntary climate actions) to be framed as a loss or a gain could influence cooperation. Her MRes thesis used Twitter data and methods from computational psychology to explore the role of political signalling in opposition to Low Traffic Neighbourhoods.

Upon graduating, Jesse recognised that the UK has done relatively well in reducing carbon emissions on the supply side, but relatively little on the demand side. At the same time, emissions in the transport sector remain stubbornly high and transport behaviour difficult to change. Hence she joined AAPS CDT to contribute to reducing demand-side emissions in the transport sector, through behavioural interventions.

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 2 - Zero Hunger
  • SDG 3 - Good Health and Well-being
  • SDG 11 - Sustainable Cities and Communities
  • SDG 12 - Responsible Consumption and Production
  • SDG 13 - Climate Action
  • SDG 15 - Life on Land

Education/Academic qualification

Psychology and Economics, Master of Arts, University of Edinburgh

17 Sept 201815 Jul 2022

Award Date: 15 Jul 2022

Sustainable Mobility, Master of Research, AAPS, University of Bath

1 Oct 20221 Oct 2023


  • BF Psychology
  • HB Economic Theory
  • Sustainable Mobility
  • Behaviour Change
  • Travel behaviour analysis
  • Public Policy


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