Jeremy Sha

My research focuses on examining the relationship between business and society, particularly through initiatives like Corporate Sociopolitical Activism (CSA) and Political CSR (PCSR) and their impact on societal polarisation. I investigate whether and how corporations should assume responsibility for providing public goods that were traditionally the government’s domain. Additionally, I'm interested in exploring the communication strategies companies can use to navigate polarised contexts—aiming to enhance positive outcomes in consumer responses and social welfare, while minimising potential divisive effects.