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Dive into the research topics where Jens Nordfalt is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Projects
- 1 Active
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Shopper Behaviour and Decision-Making in Retail Environments
Amaral, C. (CoPI) & Nordfalt, J. (CoPI)
16/01/24 → …
Project: Research-related funding
Research output
- 29 Article
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The Impact of Inter-Departmental Distance on Joint Sales in Retail Stores
Akella, L. Y., Kopalle, P. K., Noble, S., Nordfält, J. & Grewal, D., 19 Jan 2026, In: Journal of Marketing.Research output: Contribution to journal › Article › peer-review
Open AccessFile1 Downloads (Pure) -
Utilising eye-tracking data in retailing field research: A practical guide
Nordfält, J. & Ahlbom, C.-P., 22 Mar 2024, In: Journal of Retailing. 100, 1, p. 148-160 13 p.Research output: Contribution to journal › Article › peer-review
Open Access18 Citations (SciVal) -
In-store endcap projections and their effect on sales
Schweiger, E. B., Ahlbom, C.-P., Nordfält, J., Roggeveen, A. & Grewal, D., 21 Mar 2023, In: Journal of Retailing. 99, 1, p. 5-16 12 p.Research output: Contribution to journal › Article › peer-review
Open Access7 Citations (SciVal) -
Leveraging In-Store Technology and AI: Increasing Customer and Employee Efficiency and Enhancing their Experiences
Grewal, D., Benoit, S., Noble, S., Guha, A., Ahlbom, C.-P. & Nordfält, J., 31 Dec 2023, In: Journal of Retailing. 99, 4, p. 487-504 18 p.Research output: Contribution to journal › Article › peer-review
Open Access73 Citations (SciVal) -
The Impact of In-Store Inspirational (vs. Deal-Oriented) Communication On Spending: The Importance of Activating Consumption Goal-Completion
Grewal, D., Ahlbom, C.-P., Noble, S., Shankar, V., Narang, U. & Nordfält, J., 31 Dec 2023, In: Journal of Marketing Research. 60, 6, p. 1071-1094Research output: Contribution to journal › Article › peer-review
Open AccessFile12 Citations (SciVal)1175 Downloads (Pure)
Prizes
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Knowledge Transfer Partnership (KTP) Award (£200,000)
Amaral, C. (Recipient) & Nordfalt, J. (Recipient), 2026
Prize: Prize (including medals and awards)
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European Marketing Academy (EMAC) 2026
Acuti, D. (Speaker), Campana, M. (Chair), Eckmann, L. (Chair) & Nordfalt, J. (Chair)
2 Jun 2026Activity: Academic conferences and events (excluding conference publications) › Major conference organising role
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Journal of Retailing Webinar Series
Ahlbom, C.-P. (Invited speaker) & Nordfalt, J. (Invited speaker)
20 May 2024 → 23 May 2024Activity: Academic conferences and events (excluding conference publications) › Keynote presentation or prestigious invited talk