Photo of Jens Nordfaldt
  • 8 WEST 3.49

Accepting PhD Students

20042020

Research output per year

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Research Output

The Future of In-Store Technology

Grewal, D., Noble, S., Roggeveen, A. L. & Nordfaldt, J., 1 Jan 2020, In : Journal of the Academy of Marketing Science. 48, 1, p. 96-113 18 p.

Research output: Contribution to journalArticle

Open Access
4 Citations (Scopus)

The Sales Impact of Using Handheld Scanners: Evidence from the Field

Grewal, D., Noble, S., Ahlbom, C-P. & Nordfäldt, J., 21 Apr 2020, In : Journal of Marketing Research.

Research output: Contribution to journalArticle

Open Access
File
3 Downloads (Pure)

An Empirical Analysis of the Joint Effects of Shoppers’ Goals and Attribute Display on Shoppers’ Evaluations

Guha, A., Biswas, A., Grewal, D., Bhowmick, S. & Nordfaldt, J., 1 May 2018, In : Journal of Marketing. 82, 3, p. 142-156 15 p.

Research output: Contribution to journalArticle

Open Access
File
7 Citations (Scopus)
27 Downloads (Pure)

In-Store Mobile Phone Use and Customer Shopping Behavior: Evidence from the Field

Grewal, D., Ahlbom, C-P., Noble, S., Beitelspacher, L. & Nordfaldt, J., 1 Jul 2018, In : Journal of Marketing. 82, 4, p. 102-126 25 p.

Research output: Contribution to journalArticle

Open Access
File
29 Citations (Scopus)
82 Downloads (Pure)

Reframing the Discount as a Comparison Against the Sale Price: Does It Make the Discount More Attractive?

Guha, A., Grewal, D., Biswas, A., Verma, S., Banerjee, S. & Nordfaldt, J., 1 Jun 2018, In : Journal of Marketing Research. 55, 3, p. 339-351 13 p.

Research output: Contribution to journalArticle

13 Citations (Scopus)