Photo of Jens Nordfaldt
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Accepting PhD Students

20042019
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Research Output 2004 2019

The Future of In-Store Technology

Nordfaldt, J., Grewal, D., Noble, S. & Roggeveen, A. L., 11 Oct 2019, In : Journal of the Academy of Marketing Science. p. 1-18 18 p.

Research output: Contribution to journalArticle

Open Access
4 Citations (Scopus)

An Empirical Analysis of the Joint Effects of Shoppers’ Goals and Attribute Display on Shoppers’ Evaluations

Guha, A., Biswas, A., Grewal, D., Bhowmick, S. & Nordfaldt, J., 1 May 2018, In : Journal of Marketing. 82, 3, p. 142-156 15 p.

Research output: Contribution to journalArticle

13 Citations (Scopus)

In-Store Mobile Phone Use and Customer Shopping Behavior: Evidence from the Field

Grewal, D., Ahlbom, C-P., Noble, S., Beitelspacher, L. & Nordfaldt, J., 1 Jul 2018, In : Journal of Marketing. 82, 4, p. 102-126 25 p.

Research output: Contribution to journalArticle

4 Citations (Scopus)

Reframing the Discount as a Comparison Against the Sale Price: Does It Make the Discount More Attractive?

Guha, A., Grewal, D., Biswas, A., Verma, S., Banerjee, S. & Nordfaldt, J., 1 Jun 2018, In : Journal of Marketing Research. 55, 3, p. 339-351 13 p.

Research output: Contribution to journalArticle

15 Citations (Scopus)

Enhancing Customer Engagement Through Consciousness

Grewal, D., Roggeveen, A. L., Sisodia, R. & Nordfaldt, J., 1 Mar 2017, In : Journal of Retailing. 93, 1, p. 55-64 10 p.

Research output: Contribution to journalArticle

Open Access