Personal profile
Research interests
As a cognitive psychologist, I specialize in human judgment, decision-making, and social perception. My work investigates how people make everyday inferences—such as evaluating options or forming impressions—by integrating retrieved knowledge with environmental cues. Drawing on insights from memory and learning research, I develop psychologically informed models that yield testable, quantitative predictions about human decision making.
Ongoing interdisciplinary research focuses on trust in human-computer interaction, particularly in the context of AI-assisted decision-making, and on debiasing techniques to improve social perception. I am actively exploring how people calibrate their judgments when interacting with algorithmic systems, with implications for emerging regulatory frameworks like the EU AI Act. Beyond my research, I serve as Deputy Director of the Centre for Doctoral Training in Cybersecurity, where she leading initiatives to enhance student experience.
Keywords
- BF Psychology
- decision making
- Modelling
- Judgment
- Memory
- Learning
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
-
SDG 1 No Poverty -
SDG 3 Good Health and Well-being -
SDG 4 Quality Education -
SDG 10 Reduced Inequalities -
SDG 12 Responsible Consumption and Production -
SDG 13 Climate Action
Fingerprint
- 1 Similar Profiles
Collaborations and top research areas from the last five years
-
Institute of Mathematical Innovation (University of Bath): P3 funding
Hinvest, N. (PI), Hoffmann, J. (CoI), Albadra, D. (CoI) & Bajoori, E. (CoI)
16/07/22 → …
Project: Research-related funding
-
Dialectical Bootstrapping and Social Estimates (Department of Psychology Research Promotion Fund - Funded)
Goclowska, G. (PI), Taylor, S. (CoI), Hoffmann, J. (CoI) & Maio, G. (CoI)
1/03/23 → 30/09/23
Project: Research-related funding
-
An investigation into the relationship between social housing quality & spending decisions in the context of cost-of-living crisis
Albadra, D. (PI), Hinvest, N. (CoI), Hoffmann, J. (CoI), Bajoori, E. (CoI) & Budd, C. (CoI)
15/11/22 → 31/07/23
Project: Research-related funding
Research output
-
The Role of Familiarity and Recollection in Value-Based Decisions
Gomilsek, T., Gaissmaier, W. & Hoffmann, J., 31 Oct 2025, In: Cognition. 263, 14 p., 106217.Research output: Contribution to journal › Article › peer-review
Open Access -
Understanding the Process of Human-AI Value Alignment
McKinlay, J., De Vos, M., Theodorou, A. & Hoffmann, J., 20 Nov 2025, (Acceptance date) In: Journal of Artificial Intelligence Research. 41 p.Research output: Contribution to journal › Article › peer-review
-
Category learning in context: Modelling an assimilation process in self-regulated category learning
Hosch, A.-K., Hoffmann, J. & von Helversen, B., 10 Jun 2024, Proceedings of the 46th Annual Conference of the Cognitive Science Society .Research output: Chapter or section in a book/report/conference proceeding › Chapter in a published conference proceeding
Open AccessFile53 Downloads (Pure) -
Category learning processes in the light of variability: Insights from a self-regulated category learning task
Hosch, A.-K., Hoffmann, J. & von Helversen, B., 30 Dec 2024, In: Journal of Experimental Psychology: Learning Memory and Cognition. 51, 7, p. 1081-1101 21 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile113 Downloads (Pure) -
Decisions as ill-posed problems: A scoping review of regularization methods in decision science
Hoffmann, J. A., 31 Oct 2024, In: Decision. 11, 4, p. 684-699 16 p.Research output: Contribution to journal › Review article › peer-review
Open Access1 Link opens in a new tab Citation (SciVal)
Datasets
-
Testing learning models of rule-based judgment
Hoffmann, J. (Creator), Open Science Framework (OSF), 14 Mar 2019
Dataset
-
Dataset for “Lack of optimistic biases in depression and social anxiety is reflected in reduced positive self-beliefs, but distinct processing of social feedback”
Hobbs, K. (Creator), Hoffmann, J. (Creator) & Button, K. (Creator), University of Bath, 2 Jul 2023
DOI: 10.15125/BATH-01108
Dataset
-
Experimental data and code for "Consensus formation and change are enhanced by neutrality"
Sontag, A. (Creator), Hoffmann, J. (Creator), Rogers, T. (Creator) & Yates, K. (Creator), University of Bath, 19 Feb 2026
DOI: 10.15125/BATH-01478
Dataset
-
A scoping review of regularization in decision science
Hoffmann, J. (Creator), Open Science Framework (OSF), 3 May 2023
Dataset
-
Justification in Judgment
Hoffmann, J. (Creator), von Helversen, B. (Creator) & Gaissmaier, W. (Creator), Open Science Framework (OSF), 4 Sept 2017
Dataset