Personal profile
Research interests
Iona is a researcher in the Tobacco Control Research Group at the University of Bath. Her research interests include commercial determinants of health and the cultural construction of meaning. Her current work examines how commercial organisations can influence public understandings of health, harm and science. She is passionate about interdisciplinary research and has carried out research in a variety of areas, notably social media research, place-making in online contexts and consumer research.
Iona offers training in qualitative methods and is a member of the Biomedical Ethics Committee at the University of Bath.
Certified Associate in Project Management (2023).
Member, British Association of Applied Linguistics (BAAL)
Keywords
- RA0421 Public health. Hygiene. Preventive Medicine
- Tobacco
- Commercial Determinants of Health
- P Philology. Linguistics
- Corpus Linguistics
- G Geography (General)
- Digitalisation
- Cartography
- GN Anthropology
- Digital Anthropology
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 3 Good Health and Well-being -
SDG 10 Reduced Inequalities -
SDG 11 Sustainable Cities and Communities -
SDG 12 Responsible Consumption and Production
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Collaborations and top research areas from the last five years
Projects
- 1 Active
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STOP 2
Gilmore, A. (PI), Bloomfield, M. J. (CoI), Branston, R. (CoI), Gallagher, A. (CoI), Rowell, A. (CoI), Braznell, S. (Researcher), Chamberlain, P. (Researcher), Elmitwalli, S. (Researcher), Fitzpatrick, I. (Researcher), Gallagher, A. (Researcher), Gatehouse, T. (Researcher), Hiscock, R. (Researcher), Jardim, C. (Researcher), Laurence, L. (Researcher), Legg, T. (Researcher), Matthes, B. (Researcher) & Sheikh, Z. (Researcher)
1/01/23 → 31/12/26
Project: Other
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The Policy Implementation Playbook: A Cross-Policy Taxonomy of Post-Adoption Tobacco Industry Tactics
Matthes, B., Evans-Reeves, K., Gatehouse, T., Hiscock, R., Fitzpatrick, I. & Gilmore, A., 19 May 2026, (Acceptance date) In: Globalization and Health.Research output: Contribution to journal › Review article › peer-review
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Developing and evaluating an educational intervention on conflicts of interest and corporate influence on science
Fabbri, A., Fitzpatrick, I., Braznell, S., Legg, T., Cliffe, E., Vance, F., Topley, D., Baber, F. & Gilmore, A., 30 Jun 2025, In: Health Promotion International. 40, 3, daaf059.Research output: Contribution to journal › Article › peer-review
Open Access -
"Keep it a secret": leaked documents suggest Philip Morris International, and its Japanese affiliate, continue to exploit science for profit
Braznell, S., Laurence, L., Fitzpatrick, I. & Gilmore, A. B., 1 May 2025, In: Nicotine and Tobacco Research. 27, 5, p. 794-804 11 p.Research output: Contribution to journal › Article › peer-review
Open Access15 Link opens in a new tab Citations (SciVal) -
Philip Morris International’s Attempts to Influence Science and Policy in Japan
Braznell, S., Laurence, L., Fitzpatrick, I. & Gilmore, A. B., 30 Jun 2025, In: Nicotine & Tobacco Research. 27, 6, p. 1153-1154 2 p.Research output: Contribution to journal › Letter › peer-review
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Scoping of Policy Impacts for Regulating E-cigarettes (SPIRE): findings from a data and decision analytic model mapping project
Squires, H., Gillespie, D., Kock, L., Hock, E., Hiscock, R., Bogdanovica, I., Lewis, C., Robson, D., Filippidis, F., Langley, T., Pulsford, E., Clowes, M., Jackson, S., McNeill, A., Mehegan, J., Laverty, A., Fitzpatrick, I., Brennan, A., Purshouse, R. & Brown, J. & 1 others, , 6 Oct 2025, (E-pub ahead of print) In: NIHR Open Research. 5, 92.Research output: Contribution to journal › Article › peer-review
Open Access3 Link opens in a new tab Citations (SciVal)
Datasets
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Dataset for "Identifying misleading corporate narratives: The application of linguistic and qualitative methods to commercial determinants of health research"
Fitzpatrick, I. (Creator), Bertscher, A. (Creator), Gilmore, A. (Creator) & Cranwell, J. (Contributor), University of Bath, 24 Oct 2022
DOI: 10.15125/BATH-01117
Dataset
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Dataset for: Tobacco Industry Messaging around Harm: Narrative Framing in PMI and BAT Press Releases and Annual Reports 2011 to 2021
Fitzpatrick, I. (Creator), Dance, S. (Creator), Silver, K. (Creator), Violini, M. (Creator) & Hird, T. (Creator), University of Bath, 3 Oct 2022
DOI: 10.15125/BATH-01196
Dataset
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Dataset for Quantifying and characterising tobacco content in the most in-demand streamed series in 10 low/middle-income Countries in 2019
Fitzpatrick, I. (Creator), Byrne, D. (Creator), Gilmore, A. (Creator), Hasan, F. (Creator) & Cranwell, J. (Creator), University of Bath, 24 Jun 2022
DOI: 10.15125/BATH-00968
Dataset
Activities
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Health Research Authority (External organisation)
Fitzpatrick, I. (No value)
Sept 2024 → …Activity: Other contribution to the discipline › Role on a committee, board or panel
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How big tobacco firms are using e-cigarettes to try to improve their image
Fitzpatrick, I. (Author)
2 Dec 2024Activity: Media article or participation, blog › Media article or participation
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Journal of Public Health (Journal)
Fitzpatrick, I. (Peer reviewer)
2024Activity: Publication peer-review and editorial roles › Publication peer review
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Information Communication and Society (Journal)
Fitzpatrick, I. (Peer reviewer)
2025Activity: Publication peer-review and editorial roles › Publication peer review