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Personal profile

Research interests

Iona is a researcher in the Tobacco Control Research Group at the University of Bath. Her research focuses on the commercial determinants of health, with a focus on narrative and scalable research methodologies. Her current work examines how commercial organisations can influence public understandings of health, harm and science. She has carried out research in a variety of areas, notably social media research, place-making in online contexts and consumer research.

Iona offers training in qualitative methods and is a member of the Research Ethics Committee for Health (REACH) at the University of Bath. 

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 3 - Good Health and Well-being


Dive into the research topics where Iona Fitzpatrick is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years

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