Projects per year
Personal profile
Research interests
Iona is a researcher in the Tobacco Control Research Group at the University of Bath. Her research focuses on the commercial determinants of health, with a focus on narrative and scalable research methodologies. Her current work examines how commercial organisations can influence public understandings of health, harm and science. She has carried out research in a variety of areas, notably social media research, place-making in online contexts and consumer research.
Iona offers training in qualitative methods and is a member of the Research Ethics Committee for Health (REACH) at the University of Bath.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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Collaborations and top research areas from the last five years
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Projects
- 1 Active
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STOP 2
Gilmore, A., Bloomfield, M., Branston, R., Gallagher, A., Elmitwalli, S., Fitzpatrick, I., Gallagher, A., Hiscock, R., Legg, T., Matthes, B. & Rowell, A.
1/01/23 → 31/12/24
Project: Other
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Identifying misleading corporate narratives: The application of linguistic and qualitative methods to commercial determinants of health research
Fitzpatrick, I., Bertscher, A. & Gilmore, A. B., 16 Nov 2022, In: PLoS Global Public Health. 2, 11, e0000379.Research output: Contribution to journal › Article › peer-review
Open Access -
Quantifying and characterising tobacco content in the most in-demand streamed series in 10 low/middle-income countries in 2019
Fitzpatrick, I., Byrne, D., Gilmore, A., Hasan, F. & Cranwell, J., 24 Jun 2022, (E-pub ahead of print) In: Tobacco Control.Research output: Contribution to journal › Article › peer-review
Open Access4 Citations (SciVal) -
Tobacco Industry Messaging around Harm: Narrative Framing in PMI and BAT Press Releases and Annual Reports 2011 to 2021
Fitzpatrick, I., Dance, S., Silver, K., Violini, M. & Hird, T., 18 Oct 2022, In: Frontiers in Public Health. p. 1-14 14 p., 10:958354.Research output: Contribution to journal › Article › peer-review
Open Access -
Brand Narratives of Philip Morris International
Fitzpatrick, I., Gilmore, A. & Bertscher, A., 16 Oct 2020.Research output: Contribution to conference › Poster
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Tobacco and tobacco branding in films most popular in the UK from 2009 to 2017
Barker, A., Cranwell, J., Fitzpatrick, I., Alfayad, K., Murray, R., Whittamore, K. & Britton, J., 16 Nov 2020, In: Thorax. 75, 12, p. 1103-1108Research output: Contribution to journal › Article › peer-review
Open Access3 Citations (SciVal)
Datasets
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Dataset for "Identifying misleading corporate narratives: The application of linguistic and qualitative methods to commercial determinants of health research"
Fitzpatrick, I. (Creator), Bertscher, A. (Creator), Gilmore, A. (Creator) & Cranwell, J. (Contributor), University of Bath, 24 Oct 2022
DOI: 10.15125/BATH-01117
Dataset
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Dataset for Quantifying and characterising tobacco content in the most in-demand streamed series in 10 low/middle-income Countries in 2019
Fitzpatrick, I. (Creator), Byrne, D. (Creator), Gilmore, A. (Creator), Hasan, F. (Creator) & Cranwell, J. (Creator), University of Bath, 24 Jun 2022
DOI: 10.15125/BATH-00968
Dataset
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Dataset for: Tobacco Industry Messaging around Harm: Narrative Framing in PMI and BAT Press Releases and Annual Reports 2011 to 2021
Fitzpatrick, I. (Creator), Dance, S. (Creator), Silver, K. (Creator), Violini, M. (Creator) & Hird, T. (Creator), University of Bath, 3 Oct 2022
DOI: 10.15125/BATH-01196
Dataset