Photo of Iina-Maija Ikonen

Iina-Maija Ikonen

Miss

  • 8 WEST 4.09B

20182020

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Personal profile

Research interests

The key focus of my research is marketing's influence on consumer well-being, especially in the context of healthy food consumption. In this domain, I study consumer reactions to for example front-of-package nutrition labels, nutrition claims and pricing strategies. Additionally, I am interested in understanding how product presentation, like packaging or product images, influence consumer perceptions of the product and their behaviors. 

My research has been published in the Journal of the Academy of Marketing Science and presented in a number of international conferences, such as the annual conference of the Association for Consumer Research and the American Marketing Association's Marketing & Public Policy Conference. 

Education/Academic qualification

Management (specialization Marketing & Media Management), Master of Science, Stockholm School of Economics

Award Date: 28 May 2015

Economics and Business Administration, Bachelor of Science, University of Turku

Award Date: 12 Dec 2012

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