If you made any changes in Pure these will be visible here soon.

Personal profile

Research interests

The key focus of my research is marketing's influence on consumer well-being, especially in the context of healthy food consumption. In this domain, I study consumer reactions to for example front-of-package nutrition labels, nutrition claims and pricing strategies. Additionally, I am interested in understanding how product presentation, like packaging or product images, influence consumer perceptions of the product and their behaviors. 

My research has been published in the Journal of the Academy of Marketing Science and presented in a number of international conferences, such as the annual conference of the Association for Consumer Research and the American Marketing Association's Marketing & Public Policy Conference. 

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 3 - Good Health and Well-being
  • SDG 7 - Affordable and Clean Energy
  • SDG 16 - Peace, Justice and Strong Institutions

Education/Academic qualification

Marketing, Doctor of Philosophy, Influencing Consumer Choice for Healthy Foods at the Point of Purchase: The Role of Marketing Communication and Food Pricing Strategies, Vrije Universiteit Amsterdam

Award Date: 21 Sept 2021

Management (specialization Marketing & Media Management), Master of Science, Stockholm School of Economics

Award Date: 28 May 2015

Economics and Business Administration, Bachelor of Science, University of Turku

Award Date: 12 Dec 2012


Dive into the research topics where Iina Ikonen is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
  • 1 Similar Profiles

Collaborations and top research areas from the last five years

Recent external collaboration on country/territory level. Dive into details by clicking on the dots or