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Personal profile

Research interests

I lecture, consult and research in Marketing Ethics, Social Enterprise, Key Account Management and Sales. I have previously led research for the KAM Best Practice Club at Cranfield School of Management, and have a PhD in Business Ethics from Nottingham University. I am widely published particularly in fair trade where I have had most downloaded papers in Business History, Journal of Business Ethics and Business Ethics: A European Review. I have also won multiple best paper in conference awards. Prior to my academic career I held a number of posts in B2B Marketing including as a Strategic Consultant with Accenture, a Legal Policy Advisor in the Banking Sector for HMCE and working in sales and marketing in the fair trade industry. I specialise in coaching Business-to-Business Marketing - particularly Account Management and Sales Performance - and Marketing Ethics - focused on Social Entrepreneurship and Ethical Brand Management.

Willing to supervise PhD

I am interested in PhD applications related to Social or Sustainable Enterprises, Marketing Ethics and Business-to-Business Marketing.

Education/Academic qualification

Doctor of Philosophy, University of Nottingham

Bachelor of Science, Cardiff University

Fingerprint Dive into the research topics where Iain Davies is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

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luxury Social Sciences
Fair trade Business & Economics
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social capital Social Sciences
pragmatics Social Sciences
Fair Trade Arts & Humanities
purchase Social Sciences
market Social Sciences

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Projects 2008 2018

Growing a Hybrid Venture

Davies, I.


Project: Research-related funding

Building and Effective Salesforce

Davies, I.


Project: Research-related funding


KTP Bath and Solicitors Own Software

Davies, I., Veer, E. & Martin, B. A. S.


Project: Research-related funding

Research Output 2003 2020

6 Citations (Scopus)

A Comparison of Social Media Marketing Between B2B, B2C and Mixed Business Models

Iankova, S., Davies, I., Archer-Brown, C., Marder, B. & Yau, A., 1 Aug 2019, In : Industrial Marketing Management. 81, p. 169-179 11 p.

Research output: Contribution to journalArticle

Social media marketing
Business model
Social media
Business-to-business (B2B)
Organizational practices
4 Citations (Scopus)

Balancing a Hybrid Business Model: The Search for Equilibrium at Cafédirect

Davies, I. & Doherty, B., 30 Jul 2019, In : Journal of Business Ethics. 157, 4, p. 1043-1066 24 p.

Research output: Contribution to journalArticle

Open Access
Business model
5 Citations (Scopus)

Barriers to Social Enterprise Growth

Davies, I., Haugh, H. & Chambers, L., 1 Oct 2019, In : Journal of Small Business Management. 57, 4, p. 1616-1636 21 p.

Research output: Contribution to journalArticle

Decision making
Social enterprise
Business model

Children's conformity to social norms to eat healthy: A developmental perspective

Hang, H., Davies, I. & Schuring, J., 5 Nov 2019, In : Social Science and Medicine. 244, p. 1-9 9 p., 112666.

Research output: Contribution to journalArticle


Institutional Work in Creative Industries: A Qualitative Study of Advertising Practitioners at Work

Author: Lancaster, D., 12 Dec 2018

Supervisor: Davies, I. (Supervisor), Nuttall, P. (Supervisor) & Vince, R. (Supervisor)

Student thesis: Doctoral ThesisPhD


Social Media in Business-to-Business Marketing: A Mixed Methods Approach

Author: Iankova, S., 3 Apr 2019

Supervisor: Davies, I. (Supervisor) & Archer-Brown, C. (Supervisor)

Student thesis: Doctoral ThesisPhD