Research output per year

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Personal profile

Research interests

I lecture, consult and research in Marketing Ethics, Social Enterprise, Key Account Management and Sales. I have previously led research for the KAM Best Practice Club at Cranfield School of Management, and have a PhD in Business Ethics from Nottingham University. I am widely published particularly in fair trade where I have had most downloaded papers in Business History, Journal of Business Ethics and Business Ethics: A European Review. I have also won multiple best paper in conference awards. Prior to my academic career I held a number of posts in B2B Marketing including as a Strategic Consultant with Accenture, a Legal Policy Advisor in the Banking Sector for HMCE and working in sales and marketing in the fair trade industry. I specialise in coaching Business-to-Business Marketing - particularly Account Management and Sales Performance - and Marketing Ethics - focused on Social Entrepreneurship and Ethical Brand Management.

Willing to supervise PhD

I am interested in PhD applications related to Social or Sustainable Enterprises, Marketing Ethics and Business-to-Business Marketing.

Education/Academic qualification

Doctor of Philosophy, University of Nottingham

Bachelor of Science, Cardiff University

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Growing a Hybrid Venture

Davies, I.


Project: Research-related funding

Building and Effective Salesforce

Davies, I.


Project: Research-related funding


KTP Bath and Solicitors Own Software

Davies, I., Veer, E. & Martin, B. A. S.


Project: Research-related funding

Research Output

Children's conformity to social norms to eat healthy: A developmental perspective

Hang, H., Davies, I. & Schuring, J., 1 Jan 2020, In : Social Science and Medicine. 244, p. 1-9 9 p., 112666.

Research output: Contribution to journalArticle

Open Access
21 Downloads (Pure)

A Comparison of Social Media Marketing Between B2B, B2C and Mixed Business Models

Iankova, S., Davies, I., Archer-Brown, C., Marder, B. & Yau, A., 1 Aug 2019, In : Industrial Marketing Management. 81, p. 169-179 11 p.

Research output: Contribution to journalArticle

Open Access
  • 16 Citations (Scopus)
    25 Downloads (Pure)

    Balancing a Hybrid Business Model: The Search for Equilibrium at Cafédirect

    Davies, I. & Doherty, B., 30 Jul 2019, In : Journal of Business Ethics. 157, 4, p. 1043-1066 24 p.

    Research output: Contribution to journalArticle

    Open Access
  • 5 Citations (Scopus)

    Barriers to Social Enterprise Growth

    Davies, I., Haugh, H. & Chambers, L., 1 Oct 2019, In : Journal of Small Business Management. 57, 4, p. 1616-1636 21 p.

    Research output: Contribution to journalArticle

    Open Access
  • 7 Citations (Scopus)
    3 Downloads (Pure)


    Institutional Work in Creative Industries: A Qualitative Study of Advertising Practitioners at Work

    Author: Lancaster, D., 12 Dec 2018

    Supervisor: Davies, I. (Supervisor), Nuttall, P. (Supervisor) & Vince, R. (Supervisor)

    Student thesis: Doctoral ThesisPhD