Personal profile

Research interests

I am an organizational psychologist who studies culture and conflict. My work comprises two interrelated research streams on these two topics. In the first stream on culture, I examine how multicultural experiences, cultural differences, and cultural artefacts influence organizationally relevant psychological processes and behaviours (e.g., decision-making, creativity, and identity). In the second stream on conflict, I explore how people, both from the same culture and from different cultures, deal with emotions in negotiations and conflict situations.

My research has been published in Journal of Applied Psychology, Journal of Experimental Social Psychology, Journal of Marketing Research, Organizational Behavior and Human Decision Processes, Personality and Social Psychology Bulletin, and Psychological Science. My findings have also been covered in popular press outlets such as ABC News, BBC News, Forbes, Men’s Health, Newsweek, NPR, The Atlantic, The Daily Mail, The Daily Telegraph, The Guardian, and The New York Times.

Teaching interests

I have taught management classes on topics such as culture, decision-making, and negotiation to both undergraduate and graduate business students. I have also delivered lectures on negotiation in both company-specific and open enrollment Executive Education programs. Prior to joining Bath, I received my M.Sc. and Ph.D. from INSEAD and was a Postdoctoral Fellow at Northwestern University’s Kellogg School of Management and an Assistant Professor at Rice University’s Jones Graduate School of Business. I received awards for teaching excellence at both Kellogg and Rice and was selected by Poets & Quants as one of the world’s 40 best business school professors under the age of 40.

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 3 - Good Health and Well-being


Dive into the research topics where Hajo Adam is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years

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