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Research Output 2006 2017

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2017

Evolution of brand equity: knowledge co-creation between Unilever, advertising agencies and academics, 1950-2000

Lee, Z., Hang, H. & Beverland, M., 30 Jun 2017.

Research output: Contribution to conferencePaper

Seeking relief from negative emotions: Customer revenge as an emotional outlet.

Gemtou, E-M. & Hang, H., 2017.

Research output: Contribution to conferencePaper

File

Seeking relief from negative emotions: Customer revenge as a self-control conflict

Gemtou, E-M. & Hang, H., 2017.

Research output: Contribution to conferencePaper

File

The origin and evolution of brand equity idea: the story so far (1945-1990)

Lee, Z., Hang, H. & Beverland, M., 20 Jun 2017.

Research output: Contribution to conferencePaper

2014

Advergames: It’s not child’s play

Hang, H., 2 Jun 2014.

Research output: Contribution to conferencePaper

Open Access
File