Research Output per year
Research Output 2006 2017
2015
Online game advertising and children: a literature review
Hang, H., 2015, (Accepted/In press) Advances in Advertising Research.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
The Effects of a Social Context on Reputational Judgments of Corporate Social Responsibility
Fairbairn, H., Pavelin, S. & Hang, H., 2015, International Association of Business and Society .Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
2014
Bring Communication back to Focus: Corporate Message Strategies and Organisational Legitimacy
O'Neill, J., Bondy, K. & Hang, H., 5 Aug 2014, Academy of Management Annual Conference.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
2013
Collective Financing among Chinese entrepreneurs and the Diffusion of the Department Store Format in China, 1890-1940
Hang, H. & Godley, A., 2013, Pingyao Forum.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
Exploring factors in media coverage of environmental controversies that affect perceptions of social legitimacy
O'Neill, J., Bondy, K. & Hang, H., 3 Sep 2013, Annual International Congress on Social and Environmental Accounting Research.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
2011
Entrepreneurial Orientation and Market Orientation Implementation
Hang, H., 2011, Association of Business Historian Annual Conference.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
Globalization and the Evolution of International Retailing: a comment on Alexander’s ‘British Overseas Retailing, 1900-1960
Hang, H., 2011, British Academy of Management 2011 Annual Conference.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
2009
15
Citations
Revisiting the psychic distance paradox: international retailing in China in the long run (1840-2005)
Hang, H. & Godley, A., 2009, Proceedings of the Academy of International Business (UK and Ireland Chapter) Annual Conference.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
2008
Investigating product placement in video games: the effect of regulatory fit on children’s choice
Hang, H. & Auty, S., 2008, Proceedings of 2008 Global Marketing Conference at Shanghai.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
Trust and guanxi in tacit knowledge acquisition: big four department stores in Shanghai (1917-1956)”
Hang, H., 2008, Proceedings of 2008 Annual Meeting of the Academy of Management.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
Video games, processing fluency and children’s choice: exploring product placement in new media
Hang, H. & Auty, S., 2008, Proceedings of European Marketing Academy Annual Conference.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
2007
Investigating product placement effectiveness in video games: processing fluency and children’s choice” (nominated for best paper prize)
Hang, H., 2007, Proceedings of Academy of Marketing Annual Conference.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
Investigating product placement in video games: the effect of perceptual and conceptual fluency on children’s choice
Hang, H., 2007, American Psychological Association Annual Conference.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
The comparison of retail evolution of department store and supermarkets in China (1900-2005)
Hang, H., 2007, Association of Business Historian Annual Conference.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
2006
How to successfully create marketing orientation in a turbulent foreign market through capitalizing on entrepreneurial proclivity and guanxi: Wing On department store in Shanghai (1918-1956)
Hang, H., 2006, Proceedings of 32nd European International Business Academy Annual Conference.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
How to survive in a dynamic environment — foreign department stores in China before 1949
Hang, H., 2006, Association of Business Historian Annual Conference.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
Investigating product placement in video games: processing fluency, emotion and Chinese children’s choice
Hang, H., 2006, The Small Group Meeting in Consumer Psychology: Unconscious and Controlled Processes.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
Political resource and first mover advantage in transition economies – a longitudinal case study of Carrefour in China (1995-2005)
Hang, H., 2006, Reading University Centre for International Business and Strategy Conference.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution