Haiming Hang

Search results

• 2021

  "The Influence of Music Liking in Advertisements on Purchase Intention: The Role of Positive Brand Attitudes, Music Mode, and Music Tempo

  Gordon, L., Abolhasani, M. & Hang, H., Jun 2021, (Acceptance date) ICORIA 2021.

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
• 2020

  Can Money Buy International Migrants Happiness? It Depends on How You Spend It

  Hang, H. & Zhong, J. Y., 15 Jul 2020, (Acceptance date) Association for Consumer Research (ACR) Paris .

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
• 2018

  Hypocrisy in Responsibility

  Hang, H. & Chen, Z., 5 Jun 2018, Hypocrisy in Responsibility.

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
• 2015

  Online game advertising and children: a literature review

  Hang, H., 2015, (Acceptance date) Advances in Advertising Research.

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

• The Effects of a Social Context on Reputational Judgments of Corporate Social Responsibility

  Fairbairn, H., Pavelin, S. & Hang, H., 2015, International Association of Business and Society .

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
• 2014

  Bring Communication back to Focus: Corporate Message Strategies and Organisational Legitimacy

  O'Neill, J., Bondy, K. & Hang, H., 5 Aug 2014, Academy of Management Annual Conference.

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
• 2013

  Collective Financing among Chinese entrepreneurs and the Diffusion of the Department Store Format in China, 1890-1940

  Hang, H. & Godley, A., 2013, Pingyao Forum.

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

• Exploring factors in media coverage of environmental controversies that affect perceptions of social legitimacy

  O'Neill, J., Bondy, K. & Hang, H., 3 Sep 2013, Annual International Congress on Social and Environmental Accounting Research.

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
• 2011

  Entrepreneurial Orientation and Market Orientation Implementation

  Hang, H., 2011, Association of Business Historian Annual Conference.

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

• Globalization and the Evolution of International Retailing: a comment on Alexander’s ‘British Overseas Retailing, 1900-1960

  Hang, H., 2011, British Academy of Management 2011 Annual Conference.

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
• 2009

  Revisiting the psychic distance paradox: international retailing in China in the long run (1840-2005)

  Hang, H. & Godley, A., 2009, Proceedings of the Academy of International Business (UK and Ireland Chapter) Annual Conference.

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

  20 Citations (Scopus)
• 2008

  Investigating product placement in video games: the effect of regulatory fit on children’s choice

  Hang, H. & Auty, S., 2008, Proceedings of 2008 Global Marketing Conference at Shanghai.

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

• Trust and guanxi in tacit knowledge acquisition: big four department stores in Shanghai (1917-1956)”

  Hang, H., 2008, Proceedings of 2008 Annual Meeting of the Academy of Management.

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

• Video games, processing fluency and children’s choice: exploring product placement in new media

  Hang, H. & Auty, S., 2008, Proceedings of European Marketing Academy Annual Conference.

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
• 2007

  Investigating product placement effectiveness in video games: processing fluency and children’s choice” (nominated for best paper prize)

  Hang, H., 2007, Proceedings of Academy of Marketing Annual Conference.

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

• Investigating product placement in video games: the effect of perceptual and conceptual fluency on children’s choice

  Hang, H., 2007, American Psychological Association Annual Conference.

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

• The comparison of retail evolution of department store and supermarkets in China (1900-2005)

  Hang, H., 2007, Association of Business Historian Annual Conference.

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
• 2006

  How to successfully create marketing orientation in a turbulent foreign market through capitalizing on entrepreneurial proclivity and guanxi: Wing On department store in Shanghai (1918-1956)

  Hang, H., 2006, Proceedings of 32nd European International Business Academy Annual Conference.

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

• How to survive in a dynamic environment — foreign department stores in China before 1949

  Hang, H., 2006, Association of Business Historian Annual Conference.

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

• Investigating product placement in video games: processing fluency, emotion and Chinese children’s choice

  Hang, H., 2006, The Small Group Meeting in Consumer Psychology: Unconscious and Controlled Processes.

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

• Political resource and first mover advantage in transition economies – a longitudinal case study of Carrefour in China (1995-2005)

  Hang, H., 2006, Reading University Centre for International Business and Strategy Conference.

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution