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Research Output 2006 2017

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Conference contribution
2015

Online game advertising and children: a literature review

Hang, H. 2015 (Accepted/In press) Advances in Advertising Research.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

The Effects of a Social Context on Reputational Judgments of Corporate Social Responsibility

Fairbairn, H., Pavelin, S. & Hang, H. 2015 International Association of Business and Society .

Research output: Chapter in Book/Report/Conference proceedingConference contribution

2014

Bring Communication back to Focus: Corporate Message Strategies and Organisational Legitimacy

O'Neill, J., Bondy, K. & Hang, H. 5 Aug 2014 Academy of Management Annual Conference.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

2013

Collective Financing among Chinese entrepreneurs and the Diffusion of the Department Store Format in China, 1890-1940

Hang, H. & Godley, A. 2013 Pingyao Forum.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Exploring factors in media coverage of environmental controversies that affect perceptions of social legitimacy

O'Neill, J., Bondy, K. & Hang, H. 3 Sep 2013 Annual International Congress on Social and Environmental Accounting Research.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

2011

Entrepreneurial Orientation and Market Orientation Implementation

Hang, H. 2011 Association of Business Historian Annual Conference.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Globalization and the Evolution of International Retailing: a comment on Alexander’s ‘British Overseas Retailing, 1900-1960

Hang, H. 2011 British Academy of Management 2011 Annual Conference.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

2009
15 Citations

Revisiting the psychic distance paradox: international retailing in China in the long run (1840-2005)

Hang, H. & Godley, A. 2009 Proceedings of the Academy of International Business (UK and Ireland Chapter) Annual Conference.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

2008

Investigating product placement in video games: the effect of regulatory fit on children’s choice

Hang, H. & Auty, S. 2008 Proceedings of 2008 Global Marketing Conference at Shanghai.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Trust and guanxi in tacit knowledge acquisition: big four department stores in Shanghai (1917-1956)”

Hang, H. 2008 Proceedings of 2008 Annual Meeting of the Academy of Management.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Video games, processing fluency and children’s choice: exploring product placement in new media

Hang, H. & Auty, S. 2008 Proceedings of European Marketing Academy Annual Conference.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

2007

Investigating product placement effectiveness in video games: processing fluency and children’s choice” (nominated for best paper prize)

Hang, H. 2007 Proceedings of Academy of Marketing Annual Conference.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Investigating product placement in video games: the effect of perceptual and conceptual fluency on children’s choice

Hang, H. 2007 American Psychological Association Annual Conference.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

The comparison of retail evolution of department store and supermarkets in China (1900-2005)

Hang, H. 2007 Association of Business Historian Annual Conference.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

2006

How to successfully create marketing orientation in a turbulent foreign market through capitalizing on entrepreneurial proclivity and guanxi: Wing On department store in Shanghai (1918-1956)

Hang, H. 2006 Proceedings of 32nd European International Business Academy Annual Conference.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

How to survive in a dynamic environment — foreign department stores in China before 1949

Hang, H. 2006 Association of Business Historian Annual Conference.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Investigating product placement in video games: processing fluency, emotion and Chinese children’s choice

Hang, H. 2006 The Small Group Meeting in Consumer Psychology: Unconscious and Controlled Processes.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Political resource and first mover advantage in transition economies – a longitudinal case study of Carrefour in China (1995-2005)

Hang, H. 2006 Reading University Centre for International Business and Strategy Conference.

Research output: Chapter in Book/Report/Conference proceedingConference contribution