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Research Output 2006 2017

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2016

Defend the indefensible: helping children cope with the implicit influence of online game advertising

Hang, H. & Nairn, A. Apr 2016 Advertising in New Formats and Media: Current Research and Implications for Marketers. De Pelsmacker, P. (ed.). Bingley, U. K.: Emerald Group Publishing Ltd., p. 379-395

Research output: Chapter in Book/Report/Conference proceedingChapter

2013

International Management Education in China: A bless or A Curse?

Hang, H. 2013 The Routledge Companion to International Management Education.

Research output: Chapter in Book/Report/Conference proceedingChapter

2012

Children's processing of embedded brand messages: product placement and the role of conceptual fluency

Owen, L., Hang, H., Lewis, C. & Auty, S. 2012 The Psychology of Entertainment Media: Blurring the Lines between Entertainment and Persuasion (2nd ed.). Shrum, L. J. (ed.). New York, U. S. A.: Taylor & Francis, p. 65-92

Research output: Chapter in Book/Report/Conference proceedingChapter

2009

Video games, processing fluency and choice: exploring placement in new media

Hang, H. & Auty, S. 2009 Advances in Consumer Research. McGill, A. L. & Shavitt, S. (eds.). Duluth, U. S. A.: Association for Consumer Research, Vol. 36, p. 799 1 p.

Research output: Chapter in Book/Report/Conference proceedingChapter