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Research Output 2006 2020

2019

Children's conformity to social norms to eat healthy: A developmental perspective

Hang, H., Davies, I. & Schuring, J., 5 Nov 2019, In : Social Science and Medicine. 244, p. 1-9 9 p., 112666.

Research output: Contribution to journalArticle

14 Downloads (Pure)

Corporate Social (Ir)Responsibility and Corporate Hypocrisy

Chen, Z., Hang, H., Pavelin, S. & Porter, L., 6 Dec 2019, (Accepted/In press) In : Business Ethics Quarterly.

Research output: Contribution to journalArticle

Open Access
File
2017

Evolution of brand equity: knowledge co-creation between Unilever, advertising agencies and academics, 1950-2000

Lee, Z., Hang, H. & Beverland, M., 30 Jun 2017.

Research output: Contribution to conferencePaper

37 Downloads (Pure)

Seeking relief from negative emotions: Customer revenge as an emotional outlet.

Gemtou, E-M. & Hang, H., 2017.

Research output: Contribution to conferencePaper

File
45 Downloads (Pure)

Seeking relief from negative emotions: Customer revenge as a self-control conflict

Gemtou, E-M. & Hang, H., 2017.

Research output: Contribution to conferencePaper

File

The origin and evolution of brand equity idea: the story so far (1945-1990)

Lee, Z., Hang, H. & Beverland, M., 20 Jun 2017.

Research output: Contribution to conferencePaper

2016
2 Citations (Scopus)

Collective financing among Chinese entrepreneurs and department store retailing in China

Godley, A. C. & Hang, H., 2 Apr 2016, In : Business History. 58, 3, p. 364-377 14 p.

Research output: Contribution to journalArticle

China
Retailing
Financing
Entrepreneurs
Department Stores

Defend the indefensible: helping children cope with the implicit influence of online game advertising

Hang, H. & Nairn, A., Apr 2016, Advertising in New Formats and Media: Current Research and Implications for Marketers. De Pelsmacker, P. (ed.). Bingley, U. K.: Emerald Group Publishing Ltd., p. 379-395

Research output: Chapter in Book/Report/Conference proceedingChapter

2015

Collective financing among Chinese entrepreneurs and the diffusion of the department store format in China, 1890-1940

Hang, H. & Godley, A., 2015, (Accepted/In press) In : Business History.

Research output: Contribution to journalArticle

Online game advertising and children: a literature review

Hang, H., 2015, (Accepted/In press) Advances in Advertising Research.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

The Effects of a Social Context on Reputational Judgments of Corporate Social Responsibility

Fairbairn, H., Pavelin, S. & Hang, H., 2015, International Association of Business and Society .

Research output: Chapter in Book/Report/Conference proceedingConference contribution

2014
35 Downloads (Pure)

Advergames: It’s not child’s play

Hang, H., 2 Jun 2014.

Research output: Contribution to conferencePaper

Open Access
File
12 Citations (Scopus)
computer game
entertainment
interference
minority
Placement

Bring Communication back to Focus: Corporate Message Strategies and Organisational Legitimacy

O'Neill, J., Bondy, K. & Hang, H., 5 Aug 2014, Academy of Management Annual Conference.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

33 Downloads (Pure)

IPR Policy Brief - Advergames: It's not child's play

Hang, H. & Nairn, A., May 2014, University of Bath.

Research output: Book/ReportOther report

Open Access
File
business school
commercialization
social media
website
parents
2013

Collective Financing among Chinese entrepreneurs and the Diffusion of the Department Store Format in China, 1890-1940

Hang, H. & Godley, A., 2013, Pingyao Forum.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Exploring factors in media coverage of environmental controversies that affect perceptions of social legitimacy

O'Neill, J., Bondy, K. & Hang, H., 3 Sep 2013, Annual International Congress on Social and Environmental Accounting Research.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

International Management Education in China: A bless or A Curse?

Hang, H., 2013, The Routledge Companion to International Management Education.

Research output: Chapter in Book/Report/Conference proceedingChapter

2012
4 Citations (Scopus)

Children's processing of embedded brand messages: product placement and the role of conceptual fluency

Owen, L., Hang, H., Lewis, C. & Auty, S., 2012, The Psychology of Entertainment Media: Blurring the Lines between Entertainment and Persuasion (2nd ed.). Shrum, L. J. (ed.). New York, U. S. A.: Taylor and Francis, p. 65-92

Research output: Chapter in Book/Report/Conference proceedingChapter

10 Citations (Scopus)
Globalization
Multinationals
Retailing
International retailing
Retailers
2011
38 Citations (Scopus)

Children playing branded video games: the impact of interactivity on product placement effectiveness

Hang, H. & Auty, S., Jan 2011, In : Journal of Consumer Psychology. 21, 1, p. 65-72 8 p.

Research output: Contribution to journalArticle

Video Games
Cues
Research
Placement
Video games

Entrepreneurial Orientation and Market Orientation Implementation

Hang, H., 2011, Association of Business Historian Annual Conference.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Globalization and the Evolution of International Retailing: a comment on Alexander’s ‘British Overseas Retailing, 1900-1960

Hang, H., 2011, British Academy of Management 2011 Annual Conference.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

2009
18 Citations (Scopus)

Revisiting the psychic distance paradox: international retailing in China in the long run (1840–2005)

Hang, H. & Godley, A., May 2009, In : Business History. 51, 3, p. 383-400 18 p.

Research output: Contribution to journalArticle

Paradox
Closeness
China
Psychic distance
International retailing
18 Citations (Scopus)

Revisiting the psychic distance paradox: international retailing in China in the long run (1840-2005)

Hang, H. & Godley, A., 2009, Proceedings of the Academy of International Business (UK and Ireland Chapter) Annual Conference.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

The Emergence of International Retailing in China: Pre-conditions and Contexts

Hang, H., 2009, Saarbrucken, Germany: VDM Verlag.

Research output: Book/ReportBook

Video games, processing fluency and choice: exploring placement in new media

Hang, H. & Auty, S., 2009, Advances in Consumer Research. McGill, A. L. & Shavitt, S. (eds.). Duluth, U. S. A.: Association for Consumer Research, Vol. 36. p. 799 1 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

2008

Investigating product placement in video games: the effect of regulatory fit on children’s choice

Hang, H. & Auty, S., 2008, Proceedings of 2008 Global Marketing Conference at Shanghai.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Trust and guanxi in tacit knowledge acquisition: big four department stores in Shanghai (1917-1956)”

Hang, H., 2008, Proceedings of 2008 Annual Meeting of the Academy of Management.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Video games, processing fluency and children’s choice: exploring product placement in new media

Hang, H. & Auty, S., 2008, Proceedings of European Marketing Academy Annual Conference.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

2007

Investigating product placement effectiveness in video games: processing fluency and children’s choice” (nominated for best paper prize)

Hang, H., 2007, Proceedings of Academy of Marketing Annual Conference.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Investigating product placement in video games: the effect of perceptual and conceptual fluency on children’s choice

Hang, H., 2007, American Psychological Association Annual Conference.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

The comparison of retail evolution of department store and supermarkets in China (1900-2005)

Hang, H., 2007, Association of Business Historian Annual Conference.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

2006

How to successfully create marketing orientation in a turbulent foreign market through capitalizing on entrepreneurial proclivity and guanxi: Wing On department store in Shanghai (1918-1956)

Hang, H., 2006, Proceedings of 32nd European International Business Academy Annual Conference.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

How to survive in a dynamic environment — foreign department stores in China before 1949

Hang, H., 2006, Association of Business Historian Annual Conference.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Investigating product placement in video games: processing fluency, emotion and Chinese children’s choice

Hang, H., 2006, The Small Group Meeting in Consumer Psychology: Unconscious and Controlled Processes.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Political resource and first mover advantage in transition economies – a longitudinal case study of Carrefour in China (1995-2005)

Hang, H., 2006, Reading University Centre for International Business and Strategy Conference.

Research output: Chapter in Book/Report/Conference proceedingConference contribution