Research Output per year
Research Output 2006 2017
2017
Evolution of brand equity: knowledge co-creation between Unilever, advertising agencies and academics, 1950-2000
Lee, Z., Hang, H. & Beverland, M., 30 Jun 2017.Research output: Contribution to conference › Paper
Seeking relief from negative emotions: Customer revenge as an emotional outlet.
Gemtou, E-M. & Hang, H., 2017.Research output: Contribution to conference › Paper
File
Seeking relief from negative emotions: Customer revenge as a self-control conflict
Gemtou, E-M. & Hang, H., 2017.Research output: Contribution to conference › Paper
File
The origin and evolution of brand equity idea: the story so far (1945-1990)
Lee, Z., Hang, H. & Beverland, M., 20 Jun 2017.Research output: Contribution to conference › Paper
2016
Collective financing among Chinese entrepreneurs and department store retailing in China
Godley, A. C. & Hang, H., 2 Apr 2016, In : Business History. 58, 3, p. 364-377 14 p.Research output: Contribution to journal › Article
China
Retailing
Financing
Entrepreneurs
Department Stores
Defend the indefensible: helping children cope with the implicit influence of online game advertising
Hang, H. & Nairn, A., Apr 2016, Advertising in New Formats and Media: Current Research and Implications for Marketers. De Pelsmacker, P. (ed.). Bingley, U. K.: Emerald Group Publishing Ltd., p. 379-395Research output: Chapter in Book/Report/Conference proceeding › Chapter
2015
Collective financing among Chinese entrepreneurs and the diffusion of the department store format in China, 1890-1940
Hang, H. & Godley, A., 2015, (Accepted/In press) In : Business History.Research output: Contribution to journal › Article
Online game advertising and children: a literature review
Hang, H., 2015, (Accepted/In press) Advances in Advertising Research.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
The Effects of a Social Context on Reputational Judgments of Corporate Social Responsibility
Fairbairn, H., Pavelin, S. & Hang, H., 2015, International Association of Business and Society .Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
2014
Advergames: It’s not child’s play
Hang, H., 2 Jun 2014.Research output: Contribution to conference › Paper
Open Access
File
11
Citations
Brand-placement effectiveness and competitive interference in entertainment media: brand recall and choice in kid’s video-game advertisements
Hang, H., Jun 2014, In : Journal of Advertising Research. 54, 2, p. 192-199 8 p.Research output: Contribution to journal › Article
computer game
entertainment
interference
minority
Placement
Bring Communication back to Focus: Corporate Message Strategies and Organisational Legitimacy
O'Neill, J., Bondy, K. & Hang, H., 5 Aug 2014, Academy of Management Annual Conference.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
IPR Policy Brief - Advergames: It's not child's play
Hang, H. & Nairn, A., May 2014, University of Bath.Research output: Book/Report › Other report
Open Access
File
business school
commercialization
social media
website
parents
2013
Collective Financing among Chinese entrepreneurs and the Diffusion of the Department Store Format in China, 1890-1940
Hang, H. & Godley, A., 2013, Pingyao Forum.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
Exploring factors in media coverage of environmental controversies that affect perceptions of social legitimacy
O'Neill, J., Bondy, K. & Hang, H., 3 Sep 2013, Annual International Congress on Social and Environmental Accounting Research.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
International Management Education in China: A bless or A Curse?
Hang, H., 2013, The Routledge Companion to International Management Education.Research output: Chapter in Book/Report/Conference proceeding › Chapter
2012
Children's processing of embedded brand messages: product placement and the role of conceptual fluency
Owen, L., Hang, H., Lewis, C. & Auty, S., 2012, The Psychology of Entertainment Media: Blurring the Lines between Entertainment and Persuasion (2nd ed.). Shrum, L. J. (ed.). New York, U. S. A.: Taylor and Francis, p. 65-92Research output: Chapter in Book/Report/Conference proceeding › Chapter
10
Citations
Globalisation and the evolution of international retailing: a comment on Alexander's 'British overseas retailing, 1900-1960'
Godley, A. & Hang, H., 2012, In : Business History. 54, 4, p. 529-541Research output: Contribution to journal › Article
Globalization
Multinationals
Retailing
International retailing
Retailers
8
Citations
The implicit influence of bimodal brand placement on children: information integration or information interference?
Hang, H., 2012, In : International Journal of Advertising. 31, 3, p. 465-484Research output: Contribution to journal › Article
2011
35
Citations
Children playing branded video games: the impact of interactivity on product placement effectiveness
Hang, H. & Auty, S., Jan 2011, In : Journal of Consumer Psychology. 21, 1, p. 65-72 8 p.Research output: Contribution to journal › Article
Video Games
Cues
Research
Placement
Video games
Entrepreneurial Orientation and Market Orientation Implementation
Hang, H., 2011, Association of Business Historian Annual Conference.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
Globalization and the Evolution of International Retailing: a comment on Alexander’s ‘British Overseas Retailing, 1900-1960
Hang, H., 2011, British Academy of Management 2011 Annual Conference.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
2009
17
Citations
Revisiting the psychic distance paradox: international retailing in China in the long run (1840–2005)
Hang, H. & Godley, A., May 2009, In : Business History. 51, 3, p. 383-400 18 p.Research output: Contribution to journal › Article
Paradox
Closeness
China
Psychic distance
International retailing
17
Citations
Revisiting the psychic distance paradox: international retailing in China in the long run (1840-2005)
Hang, H. & Godley, A., 2009, Proceedings of the Academy of International Business (UK and Ireland Chapter) Annual Conference.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
The Emergence of International Retailing in China: Pre-conditions and Contexts
Hang, H., 2009, Saarbrucken, Germany: VDM Verlag.Research output: Book/Report › Book
Video games, processing fluency and choice: exploring placement in new media
Hang, H. & Auty, S., 2009, Advances in Consumer Research. McGill, A. L. & Shavitt, S. (eds.). Duluth, U. S. A.: Association for Consumer Research, Vol. 36. p. 799 1 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter
2008
Investigating product placement in video games: the effect of regulatory fit on children’s choice
Hang, H. & Auty, S., 2008, Proceedings of 2008 Global Marketing Conference at Shanghai.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
Trust and guanxi in tacit knowledge acquisition: big four department stores in Shanghai (1917-1956)”
Hang, H., 2008, Proceedings of 2008 Annual Meeting of the Academy of Management.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
Video games, processing fluency and children’s choice: exploring product placement in new media
Hang, H. & Auty, S., 2008, Proceedings of European Marketing Academy Annual Conference.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
2007
Investigating product placement effectiveness in video games: processing fluency and children’s choice” (nominated for best paper prize)
Hang, H., 2007, Proceedings of Academy of Marketing Annual Conference.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
Investigating product placement in video games: the effect of perceptual and conceptual fluency on children’s choice
Hang, H., 2007, American Psychological Association Annual Conference.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
The comparison of retail evolution of department store and supermarkets in China (1900-2005)
Hang, H., 2007, Association of Business Historian Annual Conference.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
2006
How to successfully create marketing orientation in a turbulent foreign market through capitalizing on entrepreneurial proclivity and guanxi: Wing On department store in Shanghai (1918-1956)
Hang, H., 2006, Proceedings of 32nd European International Business Academy Annual Conference.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
How to survive in a dynamic environment — foreign department stores in China before 1949
Hang, H., 2006, Association of Business Historian Annual Conference.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
Investigating product placement in video games: processing fluency, emotion and Chinese children’s choice
Hang, H., 2006, The Small Group Meeting in Consumer Psychology: Unconscious and Controlled Processes.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
Political resource and first mover advantage in transition economies – a longitudinal case study of Carrefour in China (1995-2005)
Hang, H., 2006, Reading University Centre for International Business and Strategy Conference.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution