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Research Output 2006 2017

2017

Seeking relief from negative emotions: Customer revenge as an emotional outlet.

Gemtou, E-M. & Hang, H. 2017

Research output: Contribution to conferencePaper

File

Seeking relief from negative emotions: Customer revenge as a self-control conflict

Gemtou, E-M. & Hang, H. 2017

Research output: Contribution to conferencePaper

File

The origin and evolution of brand equity idea: the story so far (1945-1990)

Lee, Z., Hang, H. & Beverland, M. 20 Jun 2017

Research output: Contribution to conferencePaper

2016

Collective financing among Chinese entrepreneurs and department store retailing in China

Godley, A. C. & Hang, H. 2 Apr 2016 In : Business History. 58, 3, p. 364-377 14 p.

Research output: Contribution to journalArticle

China
Retailing
Financing
Entrepreneurs
Department Stores

Defend the indefensible: helping children cope with the implicit influence of online game advertising

Hang, H. & Nairn, A. Apr 2016 Advertising in New Formats and Media: Current Research and Implications for Marketers. De Pelsmacker, P. (ed.). Bingley, U. K.: Emerald Group Publishing Ltd., p. 379-395

Research output: Chapter in Book/Report/Conference proceedingChapter

2015

Collective financing among Chinese entrepreneurs and the diffusion of the department store format in China, 1890-1940

Hang, H. & Godley, A. 2015 (Accepted/In press) In : Business History.

Research output: Contribution to journalArticle

Online game advertising and children: a literature review

Hang, H. 2015 (Accepted/In press) Advances in Advertising Research.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

The Effects of a Social Context on Reputational Judgments of Corporate Social Responsibility

Fairbairn, H., Pavelin, S. & Hang, H. 2015 International Association of Business and Society .

Research output: Chapter in Book/Report/Conference proceedingConference contribution

2014

Advergames: It’s not child’s play

Hang, H. 2 Jun 2014

Research output: Contribution to conferencePaper

Open Access
File
11 Citations
computer game
entertainment
interference
minority
Placement

Bring Communication back to Focus: Corporate Message Strategies and Organisational Legitimacy

O'Neill, J., Bondy, K. & Hang, H. 5 Aug 2014 Academy of Management Annual Conference.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

IPR Policy Brief - Advergames: It's not child's play

Hang, H. & Nairn, A. May 2014 University of Bath.

Research output: Book/ReportOther report

Open Access
File
business school
commercialization
social media
website
parents
2013

Collective Financing among Chinese entrepreneurs and the Diffusion of the Department Store Format in China, 1890-1940

Hang, H. & Godley, A. 2013 Pingyao Forum.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Exploring factors in media coverage of environmental controversies that affect perceptions of social legitimacy

O'Neill, J., Bondy, K. & Hang, H. 3 Sep 2013 Annual International Congress on Social and Environmental Accounting Research.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

International Management Education in China: A bless or A Curse?

Hang, H. 2013 The Routledge Companion to International Management Education.

Research output: Chapter in Book/Report/Conference proceedingChapter

2012

Children's processing of embedded brand messages: product placement and the role of conceptual fluency

Owen, L., Hang, H., Lewis, C. & Auty, S. 2012 The Psychology of Entertainment Media: Blurring the Lines between Entertainment and Persuasion (2nd ed.). Shrum, L. J. (ed.). New York, U. S. A.: Taylor & Francis, p. 65-92

Research output: Chapter in Book/Report/Conference proceedingChapter

10 Citations
Globalization
Multinationals
Retailing
International retailing
Retailers
7 Citations
2011
32 Citations

Children playing branded video games: the impact of interactivity on product placement effectiveness

Hang, H. & Auty, S. Jan 2011 In : Journal of Consumer Psychology. 21, 1, p. 65-72 8 p.

Research output: Contribution to journalArticle

Video Games
Cues
Research
Placement
Video games

Entrepreneurial Orientation and Market Orientation Implementation

Hang, H. 2011 Association of Business Historian Annual Conference.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Globalization and the Evolution of International Retailing: a comment on Alexander’s ‘British Overseas Retailing, 1900-1960

Hang, H. 2011 British Academy of Management 2011 Annual Conference.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

2009
15 Citations

Revisiting the psychic distance paradox: international retailing in China in the long run (1840–2005)

Hang, H. & Godley, A. May 2009 In : Business History. 51, 3, p. 383-400 18 p.

Research output: Contribution to journalArticle

Paradox
Closeness
China
Psychic distance
International retailing
15 Citations

Revisiting the psychic distance paradox: international retailing in China in the long run (1840-2005)

Hang, H. & Godley, A. 2009 Proceedings of the Academy of International Business (UK and Ireland Chapter) Annual Conference.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

The Emergence of International Retailing in China: Pre-conditions and Contexts

Hang, H. 2009 Saarbrucken, Germany: VDM Verlag.

Research output: Book/ReportBook

Video games, processing fluency and choice: exploring placement in new media

Hang, H. & Auty, S. 2009 Advances in Consumer Research. McGill, A. L. & Shavitt, S. (eds.). Duluth, U. S. A.: Association for Consumer Research, Vol. 36, p. 799 1 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

2008

Investigating product placement in video games: the effect of regulatory fit on children’s choice

Hang, H. & Auty, S. 2008 Proceedings of 2008 Global Marketing Conference at Shanghai.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Trust and guanxi in tacit knowledge acquisition: big four department stores in Shanghai (1917-1956)”

Hang, H. 2008 Proceedings of 2008 Annual Meeting of the Academy of Management.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Video games, processing fluency and children’s choice: exploring product placement in new media

Hang, H. & Auty, S. 2008 Proceedings of European Marketing Academy Annual Conference.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

2007

Investigating product placement effectiveness in video games: processing fluency and children’s choice” (nominated for best paper prize)

Hang, H. 2007 Proceedings of Academy of Marketing Annual Conference.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Investigating product placement in video games: the effect of perceptual and conceptual fluency on children’s choice

Hang, H. 2007 American Psychological Association Annual Conference.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

The comparison of retail evolution of department store and supermarkets in China (1900-2005)

Hang, H. 2007 Association of Business Historian Annual Conference.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

2006

How to successfully create marketing orientation in a turbulent foreign market through capitalizing on entrepreneurial proclivity and guanxi: Wing On department store in Shanghai (1918-1956)

Hang, H. 2006 Proceedings of 32nd European International Business Academy Annual Conference.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

How to survive in a dynamic environment — foreign department stores in China before 1949

Hang, H. 2006 Association of Business Historian Annual Conference.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Investigating product placement in video games: processing fluency, emotion and Chinese children’s choice

Hang, H. 2006 The Small Group Meeting in Consumer Psychology: Unconscious and Controlled Processes.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Political resource and first mover advantage in transition economies – a longitudinal case study of Carrefour in China (1995-2005)

Hang, H. 2006 Reading University Centre for International Business and Strategy Conference.

Research output: Chapter in Book/Report/Conference proceedingConference contribution