20062020

Research output per year

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Personal profile

Research interests

My main research area is consumer’s judgment and decision making. In particular, I am interested in the interplay of feeling and thinking, the nonconscious and embodied nature of cognition and their implications for consumer behaviour and advertising effectiveness. I am also interested in children’s consumer socialisation and their response to and how they cope with different marketing stimuli (e.g. advertising and brand). International retailing in particular international retail marketing is also one of my key research themes.

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Projects

CSR and Music effectiveness

Hang, H. & Liu, G.

Project: Research-related funding

religion and consumer behavior

Hang, H.

Project: Research-related funding

evolution of brand equity

Hang, H. & Lee, Z.

Project: Research-related funding

advergame and children

Hang, H. & Nairn, A.

Project: Research-related funding

Research Output

Children's conformity to social norms to eat healthy: A developmental perspective

Hang, H., Davies, I. & Schuring, J., 1 Jan 2020, In : Social Science and Medicine. 244, p. 1-9 9 p., 112666.

Research output: Contribution to journalArticle

Corporate Social (Ir)Responsibility and Corporate Hypocrisy

Chen, Z., Hang, H., Pavelin, S. & Porter, L., 6 Dec 2019, (Accepted/In press) In : Business Ethics Quarterly.

Research output: Contribution to journalArticle

Open Access
File

Evolution of brand equity: knowledge co-creation between Unilever, advertising agencies and academics, 1950-2000

Lee, Z., Hang, H. & Beverland, M., 30 Jun 2017.

Research output: Contribution to conferencePaper

Seeking relief from negative emotions: Customer revenge as an emotional outlet.

Gemtou, E-M. & Hang, H., 2017.

Research output: Contribution to conferencePaper

File

Seeking relief from negative emotions: Customer revenge as a self-control conflict

Gemtou, E-M. & Hang, H., 2017.

Research output: Contribution to conferencePaper

File

Thesis

Customer Revenge as a Venting Outlet:The Place of Emotion Regulation in the Context of General Self-control

Author: Gemtou, E., 14 Feb 2018

Supervisor: Hang, H. (Supervisor) & Fairchild, R. (Supervisor)

Student thesis: Doctoral ThesisPhD

File

The Evolution of Interactivity in the Context of Social Commerce: A Multi-Faceted Investigation

Author: Almahdi, M., 20 Jun 2018

Supervisor: Archer-Brown, C. (Supervisor), Panteli, A. (Supervisor) & Hang, H. (Supervisor)

Student thesis: Doctoral ThesisPhD

File