Projects per year
Personal profile
Research interests
My main research area is consumer’s judgment and decision making. In particular, I am interested in the interplay of feeling and thinking, the nonconscious and embodied nature of cognition and their implications for consumer behaviour and advertising effectiveness. I am also interested in children’s consumer socialisation and their response to and how they cope with different marketing stimuli (e.g. advertising and brand). International retailing in particular international retail marketing is also one of my key research themes.
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International retailing
Business & Economics
Retailing
Arts & Humanities
Placement
Business & Economics
China
Business & Economics
Video games
Business & Economics
Department stores
Business & Economics
Entrepreneurs
Business & Economics
Department Stores
Arts & Humanities
Network
Recent external collaboration on country level. Dive into details by clicking on the dots.
Projects 2015 2018
Research Output 2006 2020
Children's conformity to social norms to eat healthy: A developmental perspective
Hang, H., Davies, I. & Schuring, J., 1 Jan 2020, In : Social Science and Medicine. 244, p. 1-9 9 p., 112666.Research output: Contribution to journal › Article
2
Citations
(Scopus)
Collective financing among Chinese entrepreneurs and department store retailing in China
Godley, A. C. & Hang, H., 2 Apr 2016, In : Business History. 58, 3, p. 364-377 14 p.Research output: Contribution to journal › Article
China
Retailing
Financing
Entrepreneurs
Department Stores
Defend the indefensible: helping children cope with the implicit influence of online game advertising
Hang, H. & Nairn, A., Apr 2016, Advertising in New Formats and Media: Current Research and Implications for Marketers. De Pelsmacker, P. (ed.). Bingley, U. K.: Emerald Group Publishing Ltd., p. 379-395Research output: Chapter in Book/Report/Conference proceeding › Chapter
Collective financing among Chinese entrepreneurs and the diffusion of the department store format in China, 1890-1940
Hang, H. & Godley, A., 2015, (Accepted/In press) In : Business History.Research output: Contribution to journal › Article
Online game advertising and children: a literature review
Hang, H., 2015, (Accepted/In press) Advances in Advertising Research.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
Thesis
Customer Revenge as a Venting Outlet:The Place of Emotion Regulation in the Context of General Self-control
Author: Gemtou, E., 14 Feb 2018Supervisor: Hang, H. (Supervisor) & Fairchild, R. (Supervisor)
Student thesis: Doctoral Thesis › PhD
File
The Evolution of Interactivity in the Context of Social Commerce: A Multi-Faceted Investigation
Author: Almahdi, M., 20 Jun 2018Supervisor: Archer-Brown, C. (Supervisor), Panteli, A. (Supervisor) & Hang, H. (Supervisor)
Student thesis: Doctoral Thesis › PhD
File