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Personal profile

Research interests

My main research area is consumer’s judgment and decision making. In particular, I am interested in the interplay of feeling and thinking, the nonconscious and embodied nature of cognition and their implications for consumer behaviour and advertising effectiveness. I am also interested in children’s consumer socialisation and their response to and how they cope with different marketing stimuli (e.g. advertising and brand). International retailing in particular international retail marketing is also one of my key research themes.

Fingerprint Dive into the research topics where Haiming Hang is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 1 Similar Profiles
International retailing Business & Economics
Retailing Arts & Humanities
Placement Business & Economics
China Business & Economics
Video games Business & Economics
Department stores Business & Economics
Entrepreneurs Business & Economics
Department Stores Arts & Humanities

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Projects 2015 2018

Sharing economy in China

Hang, H. & Rong, K.

Project: Research-related funding

CSR in the luxury sector

Hang, H. & Ghaffari, M.

Project: Research-related funding

Legitimacy perceptions and CSR disclosure

Hang, H. & O'Neill, J.

Project: Research-related funding

religion and consumer behavior

Hang, H.

Project: Research-related funding

evolution of brand equity

Hang, H. & Lee, Z.

Project: Research-related funding

Research Output 2006 2020

Children's conformity to social norms to eat healthy: A developmental perspective

Hang, H., Davies, I. & Schuring, J., 1 Jan 2020, In : Social Science and Medicine. 244, p. 1-9 9 p., 112666.

Research output: Contribution to journalArticle

2 Citations (Scopus)

Collective financing among Chinese entrepreneurs and department store retailing in China

Godley, A. C. & Hang, H., 2 Apr 2016, In : Business History. 58, 3, p. 364-377 14 p.

Research output: Contribution to journalArticle

Department Stores

Defend the indefensible: helping children cope with the implicit influence of online game advertising

Hang, H. & Nairn, A., Apr 2016, Advertising in New Formats and Media: Current Research and Implications for Marketers. De Pelsmacker, P. (ed.). Bingley, U. K.: Emerald Group Publishing Ltd., p. 379-395

Research output: Chapter in Book/Report/Conference proceedingChapter

Collective financing among Chinese entrepreneurs and the diffusion of the department store format in China, 1890-1940

Hang, H. & Godley, A., 2015, (Accepted/In press) In : Business History.

Research output: Contribution to journalArticle

Online game advertising and children: a literature review

Hang, H., 2015, (Accepted/In press) Advances in Advertising Research.

Research output: Chapter in Book/Report/Conference proceedingConference contribution


Customer Revenge as a Venting Outlet:The Place of Emotion Regulation in the Context of General Self-control

Author: Gemtou, E., 14 Feb 2018

Supervisor: Hang, H. (Supervisor) & Fairchild, R. (Supervisor)

Student thesis: Doctoral ThesisPhD


The Evolution of Interactivity in the Context of Social Commerce: A Multi-Faceted Investigation

Author: Almahdi, M., 20 Jun 2018

Supervisor: Archer-Brown, C. (Supervisor), Panteli, A. (Supervisor) & Hang, H. (Supervisor)

Student thesis: Doctoral ThesisPhD