Projects per year
Personal profile
Research interests
My main research area is consumer’s judgment and decision making. In particular, I am interested in the interplay of feeling and thinking, the nonconscious and embodied nature of cognition and their implications for consumer behaviour and advertising effectiveness. I am also interested in children’s consumer socialisation and their response to and how they cope with different marketing stimuli (e.g. advertising and brand). International retailing in particular international retail marketing is also one of my key research themes.
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Network
Projects
- 4 Finished
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The impact of sensory stimuli on consumer psychology and consumer behaviour
Puccinelli, N., Hang, H., Schweiger, E., Grewal, D. & Roggeveen, A. L.
1/09/18 → 1/03/19
Project: Research-related funding
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Online game advertisng and children's well-being impact development funding
1/07/15 → 1/07/16
Project: Research-related funding
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Optintegral - Advertisement displays manufactured by hybrid in-mould integration
Heath, R. & Hang, H.
1/02/15 → 31/01/18
Project: EU Commission
Research Output
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Building emotional attachment during COVID-19
Hang, H., Aroean, L. & Chen, Z., 31 Jul 2020, In: Annals of Tourism Research. 83, 103006.Research output: Contribution to journal › Article › peer-review
2 Citations (Scopus) -
Can Money Buy International Migrants Happiness? It Depends on How You Spend It
Hang, H. & Zhong, J. Y., 15 Jul 2020, (Acceptance date) Association for Consumer Research (ACR) Paris .Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
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Can Money Buy International Migrants Happiness? It Depends on How You Spend It
Hang, H. & Jing Yang Zhong, 16 Jul 2020.Research output: Contribution to conference › Paper › peer-review
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Children's conformity to social norms to eat healthy: A developmental perspective
Hang, H., Davies, I. & Schuring, J., 1 Jan 2020, In: Social Science and Medicine. 244, p. 1-9 9 p., 112666.Research output: Contribution to journal › Article › peer-review
Open AccessFile1 Citation (Scopus)4 Downloads (Pure) -
Corporate Social (Ir)Responsibility and Corporate Hypocrisy: Warmth, Motive and the Protective Value of Corporate Social Responsibility
Chen, Z., Hang, H., Pavelin, S. & Porter, L., 31 Oct 2020, In: Business Ethics Quarterly. 30, 4, p. 486-524 39 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile1 Citation (Scopus)103 Downloads (Pure)