Projects per year
Personal profile
Research interests
My main research area is consumer’s judgment and decision making. In particular, I am interested in the interplay of feeling and thinking, the nonconscious and embodied nature of cognition and their implications for consumer behaviour and advertising effectiveness. I am also interested in children’s consumer socialisation and their response to and how they cope with different marketing stimuli (e.g. advertising and brand). International retailing in particular international retail marketing is also one of my key research themes.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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Projects
- 2 Finished
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Optintegral - Advertisement displays manufactured by hybrid in-mould integration
Heath, R. & Hang, H.
1/02/15 → 31/01/18
Project: EU Commission
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Ambivalence and irresponsibility: Can prior corporate social responsibility mitigate reputational risk?
Hang, H., 30 Jun 2022.Research output: Contribution to conference › Paper › peer-review
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Can money buy international migrants happiness?
Hang, H. & Zhong, J. Y., 8 Mar 2022, (Acceptance date).Research output: Contribution to conference › Paper › peer-review
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Disentangling effects of subjective and objective characteristics of advertising music
Gordon, L., Abolhasani, M. & Hang, H., 26 Apr 2022, In: European Journal of Marketing. 56, 4, p. 1153-1183 31 p.Research output: Contribution to journal › Article › peer-review
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Sense of belonging, international migrants’ spending, and implications for their subjective well-being
Hang, H. & Zhong, J. Y., 21 Mar 2022, (E-pub ahead of print) In: International Journal Of Consumer Studies.Research output: Contribution to journal › Article › peer-review
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The Impact of Corporate Social Responsibility on Religious Consumers’ Luxury Consumption
Hang, H., 30 Apr 2022, (Acceptance date).Research output: Contribution to conference › Paper › peer-review