Projects per year
Personal profile
Research interests
My main research area is consumer’s judgment and decision making. In particular, I am interested in the interplay of feeling and thinking, the nonconscious and embodied nature of cognition and their implications for consumer behaviour and advertising effectiveness. I am also interested in children’s consumer socialisation and their response to and how they cope with different marketing stimuli (e.g. advertising and brand). International retailing in particular international retail marketing is also one of my key research themes.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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Collaborations and top research areas from the last five years
Projects
- 2 Finished
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Optintegral - Advertisement displays manufactured by hybrid in-mould integration
Heath, R. & Hang, H.
1/02/15 → 31/01/18
Project: EU Commission
Research output
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Sense of belonging, international migrants’ spending, and implications for their subjective well-being
Hang, H. & Zhong, J. Y., 31 Jan 2023, In: International Journal Of Consumer Studies. 47, 1, p. 86-99 14 p.Research output: Contribution to journal › Article › peer-review
1 Citation (SciVal) -
The Impact of Dialectical Thinking on Androgynous Brand Equity across Cultures: The Moderating Role of Brand Positioning
Bravo Velázquez, A., Hang, H. & Ren, S., 27 Feb 2023, In: International Marketing Review. 40, 1, p. 176-193 18 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile -
Ambivalence and irresponsibility: Can prior corporate social responsibility mitigate reputational risk?
Hang, H., 30 Jun 2022.Research output: Contribution to conference › Paper › peer-review
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Can money buy international migrants happiness?
Hang, H. & Zhong, J. Y., 8 Mar 2022, (Acceptance date).Research output: Contribution to conference › Paper › peer-review
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Consumers Prefer System 2 Marketing Tactics: Dual Process Intuitions: Consumers’ Beliefs about Persuasion Processing Drive Morality of Marketing Communication
Khon, Z., Simonyan, Y., Hang, H., Chen, Y-J. & Johnson, S. G. B., 11 Feb 2022.Research output: Contribution to conference › Paper › peer-review