Projects per year
Personal profile
Research interests
My main research area is consumer’s judgment and decision making. In particular, I am interested in the interplay of feeling and thinking, the nonconscious and embodied nature of cognition and their implications for consumer behaviour and advertising effectiveness. I am also interested in children’s consumer socialisation and their response to and how they cope with different marketing stimuli (e.g. advertising and brand). International retailing in particular international retail marketing is also one of my key research themes.
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Network
Recent external collaboration on country level. Dive into details by clicking on the dots.
Projects
- 4 Finished
The impact of sensory stimuli on consumer psychology and consumer behaviour
Puccinelli, N., Hang, H., Schweiger, E., Grewal, D. & Roggeveen, A. L.
1/09/18 → 1/03/19
Project: Research-related funding
Online game advertisng and children's well-being impact development funding
1/07/15 → 1/07/16
Project: Research-related funding
Optintegral - Advertisement displays manufactured by hybrid in-mould integration
Heath, R. & Hang, H.
1/02/15 → 31/01/18
Project: EU Commission
Research Output
Children's conformity to social norms to eat healthy: A developmental perspective
Hang, H., Davies, I. & Schuring, J., 1 Jan 2020, In : Social Science and Medicine. 244, p. 1-9 9 p., 112666.Research output: Contribution to journal › Article
Corporate Social (Ir)Responsibility and Corporate Hypocrisy: Warmth, Motive and the Protective Value of Corporate Social Responsibility
Chen, Z., Hang, H., Pavelin, S. & Porter, L., 27 Apr 2020, In : Business Ethics Quarterly.Research output: Contribution to journal › Article
Open Access
File
58
Downloads
(Pure)
Evolution of brand equity: knowledge co-creation between Unilever, advertising agencies and academics, 1950-2000
Lee, Z., Hang, H. & Beverland, M., 30 Jun 2017.Research output: Contribution to conference › Paper
Seeking relief from negative emotions: Customer revenge as an emotional outlet.
Gemtou, E-M. & Hang, H., 2017.Research output: Contribution to conference › Paper
File
52
Downloads
(Pure)
Seeking relief from negative emotions: Customer revenge as a self-control conflict
Gemtou, E-M. & Hang, H., 2017.Research output: Contribution to conference › Paper
File
71
Downloads
(Pure)
Thesis
Customer Revenge as a Venting Outlet:The Place of Emotion Regulation in the Context of General Self-control
Author: Gemtou, E., 14 Feb 2018Supervisor: Hang, H. (Supervisor) & Fairchild, R. (Supervisor)
Student thesis: Doctoral Thesis › PhD
File
The Evolution of Interactivity in the Context of Social Commerce: A Multi-Faceted Investigation
Author: Almahdi, M., 20 Jun 2018Supervisor: Archer-Brown, C. (Supervisor), Panteli, A. (Supervisor) & Hang, H. (Supervisor)
Student thesis: Doctoral Thesis › PhD
File