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Personal profile

Research interests

My main research area is consumer’s judgment and decision making. In particular, I am interested in the interplay of feeling and thinking, the nonconscious and embodied nature of cognition and their implications for consumer behaviour and advertising effectiveness. I am also interested in children’s consumer socialisation and their response to and how they cope with different marketing stimuli (e.g. advertising and brand). International retailing in particular international retail marketing is also one of my key research themes.

Fingerprint Fingerprint is based on mining the text of the person's scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

International retailing Business & Economics
Retailing Arts & Humanities
Placement Business & Economics
China Business & Economics
Video games Business & Economics
Department stores Business & Economics
Entrepreneurs Business & Economics
Department Stores Arts & Humanities

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Projects 2015 2018

Unfairness and Customer Revenge Behaviour

Gemtou, M. & Hang, H.

1/04/151/04/17

Project: Research council

Unfairness and Consumer Revenge Behaviour

Hang, H.

1/04/151/04/17

Project: Research council

Optintegral

Heath, R. & Hang, H.

1/02/1531/01/18

Project: EU Commission

Display devices
Light emitting diodes
Flexible electronics
Costs
Optical design

Research Output 2006 2017

Seeking relief from negative emotions: Customer revenge as an emotional outlet.

Gemtou, E-M. & Hang, H. 2017

Research output: Contribution to conferencePaper

File

Seeking relief from negative emotions: Customer revenge as a self-control conflict

Gemtou, E-M. & Hang, H. 2017

Research output: Contribution to conferencePaper

File

The origin and evolution of brand equity idea: the story so far (1945-1990)

Lee, Z., Hang, H. & Beverland, M. 20 Jun 2017

Research output: Contribution to conferencePaper

Collective financing among Chinese entrepreneurs and department store retailing in China

Godley, A. C. & Hang, H. 2 Apr 2016 In : Business History. 58, 3, p. 364-377 14 p.

Research output: Contribution to journalArticle

China
Retailing
Financing
Entrepreneurs
Department Stores