Projects per year
Personal profile
Research interests
My main research area is consumer’s judgment and decision making. In particular, I am interested in the interplay of feeling and thinking, the nonconscious and embodied nature of cognition and their implications for consumer behaviour and advertising effectiveness. I am also interested in children’s consumer socialisation and their response to and how they cope with different marketing stimuli (e.g. advertising and brand). International retailing in particular international retail marketing is also one of my key research themes.
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International retailing
Business & Economics
Retailing
Arts & Humanities
Placement
Business & Economics
China
Business & Economics
Video games
Business & Economics
Department stores
Business & Economics
Entrepreneurs
Business & Economics
Department Stores
Arts & Humanities
Network
Recent external collaboration on country level. Dive into details by clicking on the dots.
Projects 2015 2018
- 4 Finished
Online game advertisng and children's well-being impact development funding
1/07/15 → 1/07/16
Project: Research-related funding
Unfairness and Customer Revenge Behaviour
Gemtou, M. & Hang, H.
1/04/15 → 1/04/17
Project: Research council
Display devices
Light emitting diodes
Flexible electronics
Costs
Optical design
Research Output 2006 2017
Evolution of brand equity: knowledge co-creation between Unilever, advertising agencies and academics, 1950-2000
Lee, Z., Hang, H. & Beverland, M. 30 Jun 2017Research output: Contribution to conference › Paper
Seeking relief from negative emotions: Customer revenge as an emotional outlet.
Gemtou, E-M. & Hang, H. 2017Research output: Contribution to conference › Paper
File
Seeking relief from negative emotions: Customer revenge as a self-control conflict
Gemtou, E-M. & Hang, H. 2017Research output: Contribution to conference › Paper
File
The origin and evolution of brand equity idea: the story so far (1945-1990)
Lee, Z., Hang, H. & Beverland, M. 20 Jun 2017Research output: Contribution to conference › Paper
Collective financing among Chinese entrepreneurs and department store retailing in China
Godley, A. C. & Hang, H. 2 Apr 2016 In : Business History. 58, 3, p. 364-377 14 p.Research output: Contribution to journal › Article
China
Retailing
Financing
Entrepreneurs
Department Stores