Projects per year
Personal profile
Research interests
My main research area is consumer’s judgment and decision making. In particular, I am interested in the interplay of feeling and thinking, the nonconscious and embodied nature of cognition and their implications for consumer behaviour and advertising effectiveness. I am also interested in children’s consumer socialisation and their response to and how they cope with different marketing stimuli (e.g. advertising and brand). International retailing in particular international retail marketing is also one of my key research themes.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Fingerprint
- 1 Similar Profiles
Collaborations and top research areas from the last five years
-
Persuasion ethics: Ethical evaluations of marketing communications
Khon, Z. (PI), Simonyan, Y. (PI), Hang, H. (PI), Chen, Y.-J. (CoPI) & Johnson, S. (PI)
1/09/20 → …
Project: Other
-
-
Optintegral - Advertisement displays manufactured by hybrid in-mould integration
Heath, R. (PI) & Hang, H. (CoI)
1/02/15 → 31/01/18
Project: EU Commission
Research output
-
COVID-19 Policy Actions, Trust in Government and Tax Compliance Intentions: A Study of the British Self-Employment Income Support Scheme
Chen, Z., Hang, H. & Wang, W., 31 Aug 2024, In: Journal of Business Ethics. 193, 2, p. 441-458 18 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile1 Citation (SciVal) -
Understanding Esports Players' Preferences: Which Self-Definitional Needs Drive Their Satisfaction?
Liu, W., Wang, W., Hang, H. & Chen, Z., 26 Dec 2024, (E-pub ahead of print) In: Internet Research.Research output: Contribution to journal › Article › peer-review
-
Sense of belonging, international migrants’ spending, and implications for their subjective well-being
Hang, H. & Zhong, J. Y., 31 Jan 2023, In: International Journal Of Consumer Studies. 47, 1, p. 86-99 14 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile4 Citations (SciVal)43 Downloads (Pure) -
The Impact of Dialectical Thinking on Androgynous Brand Equity across Cultures: The Moderating Role of Brand Positioning
Bravo Velázquez, A., Hang, H. & Ren, S., 27 Feb 2023, In: International Marketing Review. 40, 1, p. 176-193 18 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile104 Downloads (Pure) -
Ambivalence and irresponsibility: Can prior corporate social responsibility mitigate reputational risk?
Hang, H., 30 Jun 2022.Research output: Contribution to conference › Paper › peer-review