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Personal profile

Research interests

Biographical Statement

Dr. Gemma Taylor is an academic and epidemiologist with over 15 years of experience in research methods, statistics, and epidemiology, working across NHS, industry, and academic sectors. Dr. Taylor is well-known for her pioneering and internationally renowned work in tobacco epidemiology, evidencing the mental health benefits of smoking cessation, and implementing smoking cessation interventions in psychology services.


Dr. Taylor has developed and applied rigorous methods and innovative tools to generate and synthesise real-world and clinical evidence that informs health policy and practice. She specialises in epidemiology, causal inference, randomised controlled trials, patient reported outcomes, behavioural intervention development, real world data, electronic health care records and evidence synthesis. Dr. Taylor has received multiple awards and prizes for her research excellence and impact and has published over fifty peer-reviewed articles in journals such as World Psychiatry, BMJ, Lancet Psychiatry, and the Cochrane Database.


Her mission is to advance the understanding and improvement of health outcomes for people with complex and chronic conditions, using innovative research methods.


Research Funding

Dr. Taylor has secured research funding totaling ~£1.5 million as a Principal Investigator and ~£35 million as a Co-Investigator. This funding encompasses a broad spectrum of research topics and is sourced from competitive funders such as the Medical Research Council (MRC), the National Institute for Health Research (NIHR), and Cancer Research UK (CRUK).


Industry Leadership and Innovative Collaborations

Dr. Taylor's influence extends beyond academia as she stands at the forefront of pioneering collaborations with industry leaders. Her focus centres on innovative data science approaches aimed at enhancing patient health outcomes. In addition to her academic role as a Reader, Dr. Taylor holds the position of Head of Data Science and Analytics at Health Economics and Outcomes Research (HEOR), a leading consultancy providing statistical and research services to the pharmaceutical, biotechnology, and medical device industries.



Dr. Taylor’s teaching responsibilities extend to various academic programmes, where she teaches statistics and research methods, nurturing the next generation of data and clinical scientists. Dr. Taylor teaches and supervises on Psychology BSc and MSc, Clinical Psychology Doctorate DClinPsy, and MMath BSc at the University of Bath. Dr. Taylor has previously taught on Biomedical Sciences (BSc) and Public Health (MSc) at the Universities of Bristol and Birmingham.


Awards and Commendations

Dr. Taylor's dedication to the field of epidemiology and public health has resulted in multiple distinguished awards: 

  • High-Impact Award, Journal of Nutrition Education and Behaviour, 2023 
  • Recognising Excellence Award, University of Bath, 2022
  • International Society of Behavioral Medicine, Early Career Award, 2021 
  • Society for the Study of Addiction, Fred Yates Prize, 2020 
  • UK Society for Behavioral Medicine, Early Career Award, 2018 
  • Cancer Research UK, Postdoctoral Fellowship Award, 2017 
  • Welcome Trust, Public Engagement Prize, 2015 
  • BMJ, Best Research Paper of the Year Award, 2014 
  • NIHR Coordinating Centre for Research, Capacity Development Scholarship, 2011 


Research Interests and Contribution

Dr. Taylor's current research interests reflect her evolving mission. She is now actively engaged in collaborations aimed at employing innovative methods to enhance patient outcomes, by combining her academic and commercial expertise. Her recent blog post, "Target Trial Emulation Using Real-World Data," provides a glimpse into the next stage of her career and demonstrates her commitment to driving transformative change in healthcare. 

For more insights into the career and research of Dr. Gemma Taylor, we invite you to explore her research outputs on Google Scholar, YouTube channel, or to connect with her directly on LinkedIn. 

Teaching interests

Statistics and research methods

Willing to supervise doctoral students

I'd be delighted to supervise research students who have research interests aligned with mine. 

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 3 - Good Health and Well-being

Education/Academic qualification

Epidemiology, Doctor of Philosophy, The association between smoking, smoking cessation and mental health, University of Birmingham

… → 2015

Award Date: 12 Jan 2015

Psychology & Biology (1st class), Bachelor of Science, University of Worcester


Award Date: 31 Jul 2009

Applied Clinical and Health Psychology, Master of Science, University of Worcester



  • smoking
  • tobacco
  • smoking cessation
  • mental health
  • tobacco treatment
  • causality
  • IAPT
  • meta-analysis
  • epidemiology
  • RCT
  • real world data
  • CPRD
  • instrumental variable analysis
  • propensity score matching
  • electronic health records


Dive into the research topics where Gemma Taylor is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years

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