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Research Output 2013 2018

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Article
2018

Formalizing consumer tribes: Towards a theorization of consumer-constructed organizations

Mamali, E., Nuttall, P. & Shankar, A., 1 Dec 2018, In : Marketing Theory. 18, 4, p. 521-542 22 p.

Research output: Contribution to journalArticle

Open Access
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Tribes
Formalization
Consumer research
Hybrid organizations
Market demand
1 Citation (Scopus)
consumer research
Guilt
guilt
Research Personnel
Cultural Anthropology
2016
1 Citation (Scopus)

Mobilizing hegemonic practices in trajectories of conspicuous resistance

Mamali, E. & Nuttall, P., 2016, In : European Journal of Marketing. 50, 9-10, p. 1629-1651 23 p.

Research output: Contribution to journalArticle

Open Access
File