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Elizabeth Mamali


  • 8 WEST 3.19


Personal profile

Research interests

My research interests broadly concern the more sociocultural aspects of consumption. I employ qualitative, particularly ethnographic, research methods and sociological theory to the study of marketplace cultures. Building on my doctoral work, I currently study alternative modes of organizing (what happens when marketplace cultures reconfigure to formalized organizations) and different aspects of consumer-organized conspicuous projects of market resistance. I am also interested in challenges surrounding ethnographic data collection methods and particularly the ethics of rapport with research participants and moral mutuality in fieldwork.

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Knowledge economy Business & Economics
Violations Business & Economics
Charity Business & Economics
Mutuality Business & Economics
Tactics Business & Economics
Ethnography Business & Economics
Impression management Business & Economics
Instrumentalism Business & Economics

Research Output 2013 2017

consumer research
Cultural Anthropology
knowledge economy

Mobilizing hegemonic practices in trajectories of conspicuous resistance

Mamali, E. & Nuttall, P. 2016 In : European Journal of Marketing. 50, 9-10, p. 1629-1651

Research output: Contribution to journalArticle