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Personal profile

Research interests

My research interests are quite diverse and are best subsumed into the sociocultural drives that underpin consumption. I employ qualitative, particularly ethnographic, research methods and sociological theory to the study of a wide range of phenomena. I am currently working on research projects that focus on one of the following:

-        Consumption communities: how hobbyist communities transition into formal organizations.

-        Gender and sexuality: how same-sex couples negotiate the meaning of wedding rituals.

-        Tourism: the effects of overtourism on the identity of the locals.

I am also interested in methodological issues that surround qualitative research and particularly the ethics of rapport and mutuality in fieldwork.


Fingerprint Dive into the research topics where Elissavet Mamali is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

Guilt Medicine & Life Sciences
Research Personnel Medicine & Life Sciences
Cultural Anthropology Medicine & Life Sciences
Charities Medicine & Life Sciences
Qualitative Research Medicine & Life Sciences
Art Medicine & Life Sciences
Research Medicine & Life Sciences
Consumer research Business & Economics

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Research Output 2013 2018

Formalizing consumer tribes: Towards a theorization of consumer-constructed organizations

Mamali, E., Nuttall, P. & Shankar, A., 1 Dec 2018, In : Marketing Theory. 18, 4, p. 521-542 22 p.

Research output: Contribution to journalArticle

Open Access
Consumer research
Hybrid organizations
Market demand
1 Citation (Scopus)
consumer research
Research Personnel
Cultural Anthropology

Researcher’s Guilt: Confessions from the Darker Side of Ethnographic Research

Mamali, E., 31 Jan 2018.

Research output: Contribution to conferencePaper

Consuming same-sex weddings: A conceptual account of how marginalized consumers change social institutions.

Mamali, E., 2017, (Accepted/In press).

Research output: Contribution to conferencePaper


An Ethnography of Distinction: Dynamics of Collective Taste-Making

Author: Mamali, E., 10 Jun 2014

Supervisor: Elliott, R. (Supervisor) & Nuttall, P. (Supervisor)

Student thesis: Doctoral ThesisPhD