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Personal profile

Research interests

Elisa Schweiger is a PhD candidate conducting research at the University of Bath (UK) and Babson College (US). Her research interests focus on the areas of multisensory marketing and pricing in retail environments.  She combines insights from psychology, consumer behavior, and retailing to study how sensory marketing impacts consumer decision making.  In addition to using large data sets from in-store field studies, she applies experimental methods, such as survey studies, lab-studies, and eye-tracking data which are analyzed using SPSS and structural equation modeling in AMOS and SmartPLS.  Her research is supported through numerous awards and scholarships. 

Teaching interests

Her main teaching activities lie in consumer psychology and research methods.  

External positions

Visiting Scholar, Babson College

1 Feb 20181 Sep 2019

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Marketing Business & Economics
Retailing Business & Economics
Psychology Business & Economics
Structural equation modeling Business & Economics
Experimental method Business & Economics
Pricing Business & Economics
Consumer decision making Business & Economics
Consumer behaviour Business & Economics

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Research Output 2018 2018

How In-Store Retail Atmospheric Elements Can Create Customer Engagement

Schweiger, E., Roggeveen, A. L., Grewal, D. & Puccinelli, N., 2018, Handbook of Customer Engagement Research.

Research output: Chapter in Book/Report/Conference proceedingChapter