Research Output per year
Elisa Schweiger is a PhD candidate conducting research at the University of Bath (UK) and Babson College (US). Her research interests focus on the areas of multisensory marketing and pricing in retail environments. She combines insights from psychology, consumer behavior, and retailing to study how sensory marketing impacts consumer decision making. In addition to using large data sets from in-store field studies, she applies experimental methods, such as survey studies, lab-studies, and eye-tracking data which are analyzed using SPSS and structural equation modeling in AMOS and SmartPLS. Her research is supported through numerous awards and scholarships.
Her main teaching activities lie in consumer psychology and research methods.
Visiting Scholar, Babson College1 Feb 2018 → 1 Sep 2019
Research output: Chapter in Book/Report/Conference proceeding › Chapter