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Donald Lancaster

Dr., Freeman, Worshipful Company of Marketors, Mr

  • 8 WEST 3.23

20152018
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Research Output 2015 2018

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Chapter
2018

Case: HSBC - Becoming The World's Local Bank

Lancaster, D., 2018, Brand Management: Co-Creating Meaningful Brands. Beverland, M. (ed.). Sage Publications, Vol. 1. p. 277-283

Research output: Chapter in Book/Report/Conference proceedingChapter

HSBC: Becoming The World's Local Bank

Lancaster, D., 1 Jan 2018, Brand Management: Co-Creating Meaningful Brands. Beverland, M. (ed.). Sage Publications, 9

Research output: Chapter in Book/Report/Conference proceedingChapter

Global brands
Brand strategy