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Donald Lancaster

Mr

  • 8 WEST 3.23

20152018
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Research Output 2015 2018

2018

Case: HSBC - Becoming The World's Local Bank

Lancaster, D. 2018 Brand Management: Co-Creating Meaningful Brands. Beverland, M. (ed.). Sage Publications, Vol. 1, p. 277-283

Research output: Chapter in Book/Report/Conference proceedingChapter

HSBC: Becoming The World's Local Bank

Lancaster, D. 1 Jan 2018 Brand Management: Co-Creating Meaningful Brands. Beverland, M. (ed.). Sage Publications, 9

Research output: Chapter in Book/Report/Conference proceedingChapter

Global brands
Brand strategy
2015

Nine key tips for the campaign to keep Britain in the EU

Lancaster, D. 26 Oct 2015 The Conversation

Research output: Contribution to specialist publicationArticle

Open Access
campaign
EU
Briton
referendum