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Donald Lancaster

Dr, Mr, (Freeman, Worshipful Company of Marketors)

20152018
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Research Output 2015 2018

2018

Case: HSBC - Becoming The World's Local Bank

Lancaster, D., 2018, Brand Management: Co-Creating Meaningful Brands. Beverland, M. (ed.). Sage Publications, Vol. 1. p. 277-283

Research output: Chapter in Book/Report/Conference proceedingChapter

HSBC: Becoming The World's Local Bank

Lancaster, D., 1 Jan 2018, Brand Management: Co-Creating Meaningful Brands. Beverland, M. (ed.). Sage Publications, 9

Research output: Chapter in Book/Report/Conference proceedingChapter

Global brands
Brand strategy

Martin Sorrell leaves WPP with stormy waters ahead for the ad industry

Lancaster, D., 18 Apr 2018, The Conversation.

Research output: Contribution to specialist publicationArticle

2015

Nine key tips for the campaign to keep Britain in the EU

Lancaster, D., 26 Oct 2015, The Conversation.

Research output: Contribution to specialist publicationArticle

Open Access
campaign
EU
Briton
referendum