Projects per year
Personal profile
Research interests
Senior interpersonal agency-client relationships at central and local-office levels; International marketing and advertising, branding, multi-channel communications, big ideas.
Other responsibilities
Director of Teaching, MBA Programmes
Chair, Communications Workstream
Member, Employability and Business Engagement Workstream
Member, University Marketing Steering Group
Member, Alumni & Fundraising Steering Group
Director, Retailing & Contemporary Consumer Lab
Teaching interests
Donald is a Senior Lecturer (Associate Professor) in Marketing and Director of Teaching for MBA programmes at Bath University’s School of Management. He lectures in marketing, branding, advertising and marketing communications.
He came to the University in 2014 after an established international advertising career. Working with Ad-Agencies big and small, he trained in London before embarking internationally to the Middle East, the Far East, Asia Pacific, back to Europe (Germany) and finally, 23 years later, London again.
His clients have included many famous brands; e.g. Mars, Unilever, P&G, HSBC, Citi, Beefeater Gin, Stella Artois, Mazda, Toyota and even Aston Martin. He has led agencies for DMB&B, WPP (JWT, Ogilvy) and IPG (Lowe, Lintas) among others and has championed marketing strategy and multi-channel communications, content creation and evaluation across sectors, cultures and borders.
His interest and experience in the field led to guest-lecturing, then doctoral research and now a full-time commitment to teaching tomorrow’s marketeers. His PhD examined the complex inter-company and inter-country relationships that drive the business of international advertising, looked at through the lens of Institutional Work.
Education/Academic qualification
Management, Doctor of Philosophy, School of Management
Award Date: 12 Dec 2018
Education, Higher Education Academy
Award Date: 28 Oct 2016
Management, Master of Research, University of Bath
Award Date: 1 Jul 2015
External positions
Freeman, Worshipful Company of Marketors
27 Sep 2018 → …
Fellow, Higher Education Academy
18 Oct 2016 → …
Keywords
- HD28 Management. Industrial Management
- Advertising
- Marketing
- Institutional Work
- International Advertising
- Marketing
- Institutional Work
Fingerprint
- 1 Similar Profiles
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Case: HSBC - Becoming The World's Local Bank
Lancaster, D., Mar 2021, Brand Management: Co-Creating Meaningful Brands. Beverland, M. (ed.). 2 ed. Sage PublicationsResearch output: Chapter in Book/Report/Conference proceeding › Chapter
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Market Insight: Mazda
Lancaster, D., Mar 2021, Marketing. Baines, P. & Rosengren, S. (eds.). 6 ed. Oxford, UK: Oxford University PressResearch output: Chapter in Book/Report/Conference proceeding › Chapter
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Case: HSBC - Becoming The World's Local Bank
Lancaster, D., 2018, Brand Management: Co-Creating Meaningful Brands. Beverland, M. (ed.). Sage Publications, Vol. 1. p. 277-283Research output: Chapter in Book/Report/Conference proceeding › Chapter
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HSBC: Becoming The World's Local Bank
Lancaster, D., 1 Jan 2018, (E-pub ahead of print) Brand Management: Co-Creating Meaningful Brands. Beverland, M. (ed.). Sage Publications, 9Research output: Chapter in Book/Report/Conference proceeding › Chapter
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Martin Sorrell leaves WPP with stormy waters ahead for the ad industry
Lancaster, D., 18 Apr 2018, The Conversation.Research output: Contribution to specialist publication › Article
Thesis
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Institutional Work in Creative Industries: A Qualitative Study of Advertising Practitioners at Work
Author: Lancaster, D., 12 Dec 2018Supervisor: Davies, I. (Supervisor), Nuttall, P. (Supervisor) & Vince, R. (Supervisor)
Student thesis: Doctoral Thesis › PhD
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