Projects per year
Personal profile
Research interests
Senior interpersonal agency-client relationships at central and local-office levels; International marketing and advertising, branding, multi-channel communications, big ideas.
Other responsibilities
Director of Studies, Executive MBA
Education/Academic qualification
Education, Higher Education Academy
Management, Master of Research, University of Bath
Fingerprint Fingerprint is based on mining the text of the person's scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.
cultural economy
Social Sciences
Marketing
Engineering & Materials Science
campaign
Social Sciences
EU
Social Sciences
qualitative method
Social Sciences
Briton
Social Sciences
director
Social Sciences
referendum
Social Sciences
Network
Recent external collaboration on country level. Dive into details by clicking on the dots.
Projects 2017 2018
- 1 Finished
Research Output 2015 2018
Case: HSBC - Becoming The World's Local Bank
Lancaster, D. 2018 Brand Management: Co-Creating Meaningful Brands. Beverland, M. (ed.). Sage Publications, Vol. 1, p. 277-283Research output: Chapter in Book/Report/Conference proceeding › Chapter
HSBC: Becoming The World's Local Bank
Lancaster, D. 1 Jan 2018 Brand Management: Co-Creating Meaningful Brands. Beverland, M. (ed.). Sage Publications, 9Research output: Chapter in Book/Report/Conference proceeding › Chapter
Global brands
Brand strategy
Nine key tips for the campaign to keep Britain in the EU
Lancaster, D. 26 Oct 2015 The ConversationResearch output: Contribution to specialist publication › Article
Open Access
campaign
EU
Briton
referendum