Projects per year
Senior interpersonal agency-client relationships at central and local-office levels; International marketing and advertising, branding, multi-channel communications, big ideas.
Director of Studies, Executive MBA
Chair, Communications Workstream
Member, Employability and Business Engagement Workstream
Member, University Marketing Steering Group
Member, Alumni & Fundraising Steering Group
Member, Retailing Knowledge Hub
Donald is a Teaching Fellow in Marketing and Director of Studies for the Executive MBA at Bath University’s School of Management.
He came to the University in 2014 after an established international advertising career. Working with Ad-Agencies big and small, he trained in London before embarking internationally to the Middle East, the Far East, Asia Pacific, back to Europe (Germany) and finally, 23 years later, London again.
His clients have included many famous brands; e.g. Mars, Unilever, P&G, HSBC, Citi, Beefeater Gin, Stella Artois, Mazda, Toyota and even Aston Martin. He has led agencies for DMB&B, WPP (JWT, Ogilvy) and IPG (Lowe, Lintas) among others and has championed marketing strategy and multi-channel communications, content creation and evaluation across sectors, cultures and borders.
His interest and experience in the field led to guest-lecturing, then doctoral research and now a full-time commitment to teaching tomorrow’s marketeers. His PhD examined the complex inter-company and inter-country relationships that drive the business of international advertising, looked at through the lens of Institutional Work.
Management, Doctor of Philosophy, School of Management
Award Date: 12 Dec 2018
Education, Higher Education Academy
Award Date: 28 Oct 2016
Management, Master of Research, University of Bath
Award Date: 1 Jul 2015
Freeman, Worshipful Company of Marketors27 Sep 2018 → …
Fellow, Higher Education Academy18 Oct 2016 → …
- International Advertising
- Institutional Work
- HD28 Management. Industrial Management
- Institutional Work
Lancaster, D., 1 Jan 2018, Brand Management: Co-Creating Meaningful Brands. Beverland, M. (ed.). Sage Publications, 9
Research output: Chapter in Book/Report/Conference proceeding › Chapter
Lancaster, D., 18 Apr 2018, The Conversation.
Research output: Contribution to specialist publication › Article
Lancaster, D., 12 Dec 2018
Student thesis: Doctoral Thesis › PhDFile