Projects per year
Personal profile
Research interests
Senior interpersonal agency-client relationships at central and local-office levels; International marketing and advertising, branding, multi-channel communications, big ideas.
Other responsibilities
Director of Studies, Executive MBA
Chair, Communications Workstream
Member, Employability and Business Engagement Workstream
Member, University Marketing Steering Group
Member, Alumni & Fundraising Steering Group
Member, Retailing Knowledge Hub
Teaching interests
Donald is a Teaching Fellow in Marketing and Director of Studies for the Executive MBA at Bath University’s School of Management.
He came to the University in 2014 after an established international advertising career. Working with Ad-Agencies big and small, he trained in London before embarking internationally to the Middle East, the Far East, Asia Pacific, back to Europe (Germany) and finally, 23 years later, London again.
His clients have included many famous brands; e.g. Mars, Unilever, P&G, HSBC, Citi, Beefeater Gin, Stella Artois, Mazda, Toyota and even Aston Martin. He has led agencies for DMB&B, WPP (JWT, Ogilvy) and IPG (Lowe, Lintas) among others and has championed marketing strategy and multi-channel communications, content creation and evaluation across sectors, cultures and borders.
His interest and experience in the field led to guest-lecturing, then doctoral research and now a full-time commitment to teaching tomorrow’s marketeers. His PhD examined the complex inter-company and inter-country relationships that drive the business of international advertising, looked at through the lens of Institutional Work.
Education/Academic qualification
Management, Doctor of Philosophy, School of Management
Education, Higher Education Academy
Management, Master of Research, University of Bath
External positions
Freeman, Worshipful Company of Marketors
27 Sep 2018 → …Fellow, Higher Education Academy
18 Oct 2016 → …Keywords
- HD28 Management. Industrial Management
- Advertising
- Marketing
- Institutional Work
- International Advertising
- Marketing
- Institutional Work
Fingerprint Dive into the research topics where Donald Lancaster is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
cultural economy
Social Sciences
Marketing
Engineering & Materials Science
campaign
Social Sciences
EU
Social Sciences
qualitative method
Social Sciences
Briton
Social Sciences
director
Social Sciences
referendum
Social Sciences
Network
Recent external collaboration on country level. Dive into details by clicking on the dots.
Projects 2017 2018
Research Output 2015 2018
Case: HSBC - Becoming The World's Local Bank
Lancaster, D., 2018, Brand Management: Co-Creating Meaningful Brands. Beverland, M. (ed.). Sage Publications, Vol. 1. p. 277-283Research output: Chapter in Book/Report/Conference proceeding › Chapter
HSBC: Becoming The World's Local Bank
Lancaster, D., 1 Jan 2018, Brand Management: Co-Creating Meaningful Brands. Beverland, M. (ed.). Sage Publications, 9Research output: Chapter in Book/Report/Conference proceeding › Chapter
Global brands
Brand strategy
Martin Sorrell leaves WPP with stormy waters ahead for the ad industry
Lancaster, D., 18 Apr 2018, The Conversation.Research output: Contribution to specialist publication › Article
Nine key tips for the campaign to keep Britain in the EU
Lancaster, D., 26 Oct 2015, The Conversation.Research output: Contribution to specialist publication › Article
Open Access
campaign
EU
Briton
referendum
Thesis
Institutional Work in Creative Industries: A Qualitative Study of Advertising Practitioners at Work
Author: Lancaster, D., 12 Dec 2018Supervisor: Davies, I. (Supervisor), Nuttall, P. (Supervisor) & Vince, R. (Supervisor)
Student thesis: Doctoral Thesis › PhD
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