Photo of Donald Lancaster

Donald Lancaster

Mr

  • 8 WEST 3.23

20152018
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Personal profile

Research interests

Senior interpersonal agency-client relationships at central and local-office levels; International marketing and advertising, branding, multi-channel communications, big ideas.

Other responsibilities

Director of Studies, Executive MBA

Education/Academic qualification

Education, Higher Education Academy

Management, Master of Research, University of Bath

Fingerprint Fingerprint is based on mining the text of the person's scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

cultural economy Social Sciences
Marketing Engineering & Materials Science
campaign Social Sciences
EU Social Sciences
qualitative method Social Sciences
Briton Social Sciences
director Social Sciences
referendum Social Sciences

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Projects 2017 2018

1st ever test of digital exams & assessments

Lancaster, D.

2/10/1731/01/18

Project: OtherTeaching

Research Output 2015 2018

Case: HSBC - Becoming The World's Local Bank

Lancaster, D. 2018 Brand Management: Co-Creating Meaningful Brands. Beverland, M. (ed.). Sage Publications, Vol. 1, p. 277-283

Research output: Chapter in Book/Report/Conference proceedingChapter

HSBC: Becoming The World's Local Bank

Lancaster, D. 1 Jan 2018 Brand Management: Co-Creating Meaningful Brands. Beverland, M. (ed.). Sage Publications, 9

Research output: Chapter in Book/Report/Conference proceedingChapter

Global brands
Brand strategy

Nine key tips for the campaign to keep Britain in the EU

Lancaster, D. 26 Oct 2015 The Conversation

Research output: Contribution to specialist publicationArticle

Open Access
campaign
EU
Briton
referendum