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Donald Lancaster


  • 8 WEST 3.23


Personal profile

Research interests

The practice of agency-client relationship matrices at central and local-office levels, International marketing and advertising, branding, multi-channel communications, big ideas.

Education / Academic qualification

Education, Higher Education Academy

Management, Master of Research, University of Bath

Fingerprint Fingerprint is based on mining the text of the person's scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

EU Social Sciences
campaign Social Sciences
Great Britain Social Sciences
Briton Social Sciences
referendum Social Sciences
reality Social Sciences
membership Social Sciences
subject Social Sciences

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Projects 2017 2018

1st ever test of digital exams & assessments

Lancaster, D.


Project: OtherTeaching

Research Output 2015 2018

HSBC: Becoming The World's Local Bank

Lancaster, D. 1 Jan 2018 Brand Management: Co-Creating Meaningful Brands. Beverland, M. (ed.). Sage Publications, 9

Research output: Chapter in Book/Report/Conference proceedingChapter

Nine key tips for the campaign to keep Britain in the EU

Lancaster, D. 26 Oct 2015 The Conversation

Research output: Contribution to specialist publicationArticle

Open Access
Great Britain