20142020

Research output per year

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Research Output

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Article
2020

Categorical versus dimensional thinking: improving anti-stigma campaigns by matching health message frames and implicit worldviews

Meyer, J. H., De Ruyter, K., Grewal, D., Cleeren, K., Keeling, D. I. & Motyka, S., 1 Mar 2020, In : Journal of the Academy of Marketing Science. 48, 2, p. 222-245 24 p.

Research output: Contribution to journalArticle

Open Access

How artificial intelligence will change the future of marketing

Davenport, T., Guha, A., Grewal, D. & Bressgott, T., 31 Jan 2020, In : Journal of the Academy of Marketing Science. 48, 1, p. 24-42 19 p.

Research output: Contribution to journalArticle

Open Access
24 Citations (Scopus)

Patterns in Motion: How Visual Patterns in Ads Affect Product Evaluations

Farace, S., Roggeveen, A., Villarroel Ordenes, F., De Ruyter, K., Wetzels, M. & Grewal, D., 1 Jan 2020, In : Journal of Advertising. 49, 1, p. 3-17 15 p.

Research output: Contribution to journalArticle

3 Citations (Scopus)
2019

Are Low Price and Price Matching Guarantees Equivalent? The Effects of Different Price Guarantees on Consumers’ Evaluations

Verma, S., Guha, A., Biswas, A. & Grewal, D., 1 Sep 2019, In : Journal of Retailing. 95, 3, p. 99-108 10 p.

Research output: Contribution to journalArticle

1 Citation (Scopus)

Can attempts to delight customers with surprise gains boomerang? A test using low-price guarantees

Dutta, S., Guha, A., Biswas, A. & Grewal, D., 15 May 2019, In : Journal of the Academy of Marketing Science. 47, 3, p. 417-437 21 p.

Research output: Contribution to journalArticle

4 Citations (Scopus)

Celebrity endorsements in emerging markets: Align endorsers with brands or with consumers?

Roy, S., Guha, A., Biswas, A. & Grewal, D., 1 Apr 2019, In : Journal of International Business Studies. 50, 3, p. 295-317 23 p.

Research output: Contribution to journalArticle

Cutting through Content Clutter: How speech and image acts drive consumer sharing of social media brand messages

Ordenes, F. V., Grewal, D., Ludwig, S., Ruyter, K. D., Mahr, D. & Wetzels, M., 28 Feb 2019, In : Journal of Consumer Research. 45, 5, p. 988-1012 25 p.

Research output: Contribution to journalArticle

29 Citations (Scopus)

Detecting, preventing, and mitigating online firestorms in brand communities

Herhausen, D., Ludwig, S., Grewal, D., Wulf, J. & Schoegel, M., 1 May 2019, In : Journal of Marketing. 83, 3, p. 1-21 21 p.

Research output: Contribution to journalArticle

30 Citations (Scopus)

Store Manager–Store Performance Relationship: A Research Note

Arnold, T. J., Grewal, D., Motyka, S., Kim, N., Sharma, A. & Srivastava, R., 1 Jun 2019, In : Journal of Retailing. 95, 2, p. 144-155 12 p.

Research output: Contribution to journalArticle

2 Citations (Scopus)
2018

The club store effect: Impact of shopping in warehouse club stores on consumers' packaged food purchases

Ailawadi, K., Ma, Y. & Grewal, D., 1 Apr 2018, In : Journal of Marketing Research. 55, 2, p. 193-207 15 p.

Research output: Contribution to journalArticle

6 Citations (Scopus)

The effect of review writing on learning engagement in channel partner relationship management

Aguirre, E., Mahr, D., De Ruyter, K., Grewal, D., Pelser, J. & Wetzels, M., 1 Mar 2018, In : Journal of Marketing. 82, 2, p. 64-84 21 p.

Research output: Contribution to journalArticle

4 Citations (Scopus)

The emotional review–reward effect: how do reviews increase impulsivity?

Motyka, S., Grewal, D., Aguirre, E., Mahr, D., de Ruyter, K. & Wetzels, M., 1 Nov 2018, In : Journal of the Academy of Marketing Science. 46, 6, p. 1032-1051 20 p.

Research output: Contribution to journalArticle

6 Citations (Scopus)

The Evolution and Future of Retailing and Retailing Education

Grewal, D., Motyka, S. & Levy, M., 1 Apr 2018, In : Journal of Marketing Education. 40, 1, p. 85-93 9 p.

Research output: Contribution to journalArticle

22 Citations (Scopus)

Understanding the long-term implications of retailer returns in business-to-business relationships

Beitelspacher, L. S., Baker, T. L., Rapp, A. & Grewal, D., 1 Mar 2018, In : Journal of the Academy of Marketing Science. 46, 2, p. 252-272 21 p.

Research output: Contribution to journalArticle

5 Citations (Scopus)
2017

Domo Arigato Mr. Roboto: Emergence of Automated Social Presence in Organizational Frontlines and Customers’ Service Experiences

van Doorn, J., Mende, M., Noble, S. M., Hulland, J., Ostrom, A. L., Grewal, D. & Petersen, J. A., 1 Feb 2017, In : Journal of Service Research. 20, 1, p. 43-58 16 p.

Research output: Contribution to journalArticle

Open Access
131 Citations (Scopus)

Unveiling what is written in the stars: Analyzing explicit, implicit, and discourse patterns of sentiment in social media

Ordenes, F. V., Ludwig, S., De Ruyter, K., Grewal, D. & Wetzels, M., 30 Apr 2017, In : Journal of Consumer Research. 43, 6, p. 875-894 20 p.

Research output: Contribution to journalArticle

72 Citations (Scopus)
2016

Amount off versus percentage off-when does it matter?

González, E. M., Esteva, E., Roggeveen, A. L. & Grewal, D., 1 Mar 2016, In : Journal of Business Research. 69, 3, p. 1022-1027 6 p.

Research output: Contribution to journalArticle

11 Citations (Scopus)

Disfluent vs. fluent price offers: paradoxical role of processing disfluency

Motyka, S., Suri, R., Grewal, D. & Kohli, C., 30 Sep 2016, In : Journal of the Academy of Marketing Science. 44, 5, p. 627-638 12 p.

Research output: Contribution to journalArticle

17 Citations (Scopus)

Expressing and defining self and relationships through everyday shopping experiences

Compeau, L. D., Monroe, K. B., Grewal, D. & Reynolds, K., 1 Mar 2016, In : Journal of Business Research. 69, 3, p. 1035-1042 8 p.

Research output: Contribution to journalArticle

15 Citations (Scopus)

Mobile Advertising: A Framework and Research Agenda

Grewal, D., Bart, Y., Spann, M. & Zubcsek, P. P., 1 May 2016, In : Journal of Interactive Marketing. 34, p. 3-14 12 p.

Research output: Contribution to journalArticle

96 Citations (Scopus)
2015

B2B Channel Partner Programs: Disentangling Indebtedness from Gratitude

Pelser, J., de Ruyter, K., Wetzels, M., Grewal, D., Cox, D. & van Beuningen, J., 1 Dec 2015, In : Journal of Retailing. 91, 4, p. 660-678 19 p.

Research output: Contribution to journalArticle

18 Citations (Scopus)

Engaging Students With Social Media

Bal, A. S., Grewal, D., Mills, A. & Ottley, G., 1 Dec 2015, In : Journal of Marketing Education. 37, 3, p. 190-203 14 p.

Research output: Contribution to journalArticle

21 Citations (Scopus)

The impact of dynamic presentation format on consumer preferences for hedonic products and services

Roggeveen, A. L., Grewal, D., Townsend, C. & Krishnan, R., 1 Nov 2015, In : Journal of Marketing. 79, 6, p. 34-49 16 p.

Research output: Contribution to journalArticle

51 Citations (Scopus)

Unraveling the personalization paradox: The effect of information collection and trust-building strategies on online advertisement effectiveness

Aguirre, E., Mahr, D., Grewal, D., de Ruyter, K. & Wetzels, M., 1 Mar 2015, In : Journal of Retailing. 91, 1, p. 34-49 16 p.

Research output: Contribution to journalArticle

135 Citations (Scopus)
2014

Improving the Effect of Guarantees: The Role of a Retailer's Reputation

Roggeveen, A. L., Goodstein, R. C. & Grewal, D., 1 Mar 2014, In : Journal of Retailing. 90, 1, p. 27-39 13 p.

Research output: Contribution to journalArticle

18 Citations (Scopus)

Name-letters and birthday-numbers: Implicit egotism effects in pricing

Coulter, K. S. & Grewal, D., 1 May 2014, In : Journal of Marketing. 78, 3, p. 102-120 19 p.

Research output: Contribution to journalArticle

7 Citations (Scopus)

The accuracy of scanned prices

Hardesty, D. M., Goodstein, R. C., Grewal, D., Miyazaki, A. D. & Kopalle, P., 1 Jun 2014, In : Journal of Retailing. 90, 2, p. 291-300 10 p.

Research output: Contribution to journalArticle

5 Citations (Scopus)

The contingent effects of semantic price cues

Grewal, D., Roggeveen, A. L. & Lindsey-Mullikin, J., 1 Jun 2014, In : Journal of Retailing. 90, 2, p. 198-205 8 p.

Research output: Contribution to journalArticle

13 Citations (Scopus)