Personal profile
Research interests
Dhruv is a fractional member of the Marketing, Business and Society Division.
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Dive into the research topics where Dhruv Grewal is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
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A Comparative Analysis of Frontline Employee Wellness Benefits and Customer Responsiveness: A Social Exchange Theory Perspective
Noble, S., Grewal, D., Krotz, R. T., Ahlbom, C.-P., Nordfält, J. & Biswas, D., 30 Apr 2026, In: Journal of Marketing Research. 63, 2, p. 383-406 24 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile76 Downloads (Pure) -
Evoking trust in smart voice assistants
Wetzels, R., Wetzels, M., Grewal, D. & Doek, B., 6 Feb 2026, In: Journal of Service Management. 37, 1, p. 78-104 27 p.Research output: Contribution to journal › Article › peer-review
Open Access3 Link opens in a new tab Citations (SciVal) -
How Frontline Employees’ Relational Communication in Online Service Interactions Drives Customer Satisfaction
Grewal, D., Ludwig, S., Herhausen, D., Grewal, L. S., Ordenes, F. V., Kopalle, P. K. & Bohling, T., 19 Jan 2026, (E-pub ahead of print) In: Production and Operations Management.Research output: Contribution to journal › Article › peer-review
Open Access -
How universities can use social media for student acquisition
Tran, H. A., Evanschitzky, H., Ludwig, S., Nguyen, B., Grewal, D., Farrell, A. M. & Ackfeldt, A. L., 27 Jan 2026, (E-pub ahead of print) In: Journal of the Academy of Marketing Science.Research output: Contribution to journal › Article › peer-review
Open Access -
Keeping the mall alive? Identifying drivers of shopping mall satisfaction and survival from customer reviews
de Jong, D., Herhausen, D., Ludwig, S., Teller, C., Villarroel Ordenes, F. & Grewal, D., 5 Mar 2026, (E-pub ahead of print) In: Journal of Retailing.Research output: Contribution to journal › Article › peer-review
Open Access