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Dhruv Grewal

Prof

20142020

Research output per year

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Research Output

Categorical versus dimensional thinking: improving anti-stigma campaigns by matching health message frames and implicit worldviews

Meyer, J. H., De Ruyter, K., Grewal, D., Cleeren, K., Keeling, D. I. & Motyka, S., 1 Mar 2020, In : Journal of the Academy of Marketing Science. 48, 2, p. 222-245 24 p.

Research output: Contribution to journalArticle

Open Access

How artificial intelligence will change the future of marketing

Davenport, T., Guha, A., Grewal, D. & Bressgott, T., 31 Jan 2020, In : Journal of the Academy of Marketing Science. 48, 1, p. 24-42 19 p.

Research output: Contribution to journalArticle

Open Access
19 Citations (Scopus)

Impulse buying: a meta-analytic review

Iyer, G. R., Blut, M., Xiao, S. H. & Grewal, D., 1 May 2020, In : Journal of the Academy of Marketing Science. 48, 3, p. 384-404 21 p.

Research output: Contribution to journalReview article

Open Access
5 Citations (Scopus)

Patterns in Motion: How Visual Patterns in Ads Affect Product Evaluations

Farace, S., Roggeveen, A., Villarroel Ordenes, F., De Ruyter, K., Wetzels, M. & Grewal, D., 1 Jan 2020, In : Journal of Advertising. 49, 1, p. 3-17 15 p.

Research output: Contribution to journalArticle

1 Citation (Scopus)

Are Low Price and Price Matching Guarantees Equivalent? The Effects of Different Price Guarantees on Consumers’ Evaluations

Verma, S., Guha, A., Biswas, A. & Grewal, D., 1 Sep 2019, In : Journal of Retailing. 95, 3, p. 99-108 10 p.

Research output: Contribution to journalArticle

1 Citation (Scopus)