Debbie Desrochers

Search results

• Article

  Adding Consumer Behavior Insights to Category Management: Improving Item Placement Decisions

  Desrochers, D. M. & Nelson, P., 2006, In: Journal of Retailing. 82, 4, p. 357-365

  Research output: Contribution to journal › Article › peer-review

  • Category Management 100%
  • Consumer Behaviour 98%
  • Placement 71%
  • Context Effects 31%
  • Scanner 31%
  27 Citations (Scopus)

• Adult Food Insecurity and the Hunger-Obesity Paradox: Are These Distinct Consumer Segments?

  Desrochers, D. M. & Dahl, S., 2015, In: Advances in Consumer Research. 43, p. 506-507

  Research output: Contribution to journal › Article › peer-review

• All in the family? Parental roles in the epidemic of childhood obesity

  Moore, E. S., Wilkie, W. L. & Desrochers, D. M., 28 Feb 2017, In: Journal of Consumer Research. 43, 5, p. 824-859 36 p.

  Research output: Contribution to journal › Article › peer-review

  Open Access

  • Childhood Obesity 100%
  • Obesity 80%
  • Childhood 54%
  • childhood 45%
  • Predisposition 25%
  40 Citations (Scopus)

• Analysis of Antitrust Challenges to Category Captain Arrangements

  Desrochers, D. M., Gundlach, G. T. & Foer, A. A., 2003, In: Journal of Public Policy and Marketing. 22, Fall, p. 201-215

  Research output: Contribution to journal › Article › peer-review

  • Category Management 100%
  • Marketing 43%
  • Public Policy 39%
  • Antitrust Issue 38%
  • Retail Management 33%
  46 Citations (Scopus)

• Antitrust and Marketing: A Primer and Call to Research

  Gundlach, G. T., Phillips, J. M. & Desrochers, D. M., 2002, In: Journal of Public Policy and Marketing. 21, Fall, p. 232-236

  Research output: Contribution to journal › Article
  8 Citations (Scopus)

• Childhood Obesity: Is Advertising the Culprit?

  Dahl, S. & Desrochers, D. M., 2013, In: Advances in Consumer Research. 41, p. 346-349

  Research output: Contribution to journal › Article › peer-review

• Children's Exposure to Television Advertising: Implications for Childhood Obesity

  Desrochers, D. M. & Holt, D. J., 1 Sep 2007, In: Journal of Public Policy and Marketing. 26, 2, p. 182-201

  Research output: Contribution to journal › Article › peer-review

  • Childhood Obesity 100%
  • Television Advertising 86%
  • Obesity 80%
  • Federal Trade Commission 72%
  • Programming 21%
  58 Citations (Scopus)

• Marketing Research and Public Policy: The Case of Slotting Fees

  Wilkie, W. L., Desrochers, D. & Gundlach, G. T., 2002, In: Journal of Public Policy and Marketing. 21, 2, p. 275-288

  Research output: Contribution to journal › Article › peer-review
  28 Citations (Scopus)

• The Use of Scents to Influence Consumers: The Sense of Using Scents to Make Cents

  Bradford, K. D. & Desrochers, D., Nov 2009, In: Journal of Business Ethics. 90, Supplement 2, p. 141-153

  Research output: Contribution to journal › Article › peer-review

  • Smell 100%
  • Marketers 99%
  • Marketing 83%
  • marketing 72%
  • Vulnerable Consumers 61%
  37 Citations (Scopus)
• Review article

  Advertising to Children in Traditional and New Media

  Desrochers, D. M., 2015, In: Journal of Children and Media. 9, 2, p. 272-275 4 p.

  Research output: Contribution to journal › Review article › peer-review