Research Output per year
Research Output 2002 2017
Article
20
Citations
(Scopus)
Adding Consumer Behavior Insights to Category Management: Improving Item Placement Decisions
Desrochers, D. M. & Nelson, P., 2006, In : Journal of Retailing. 82, 4, p. 357-365Research output: Contribution to journal › Article
Adult Food Insecurity and the Hunger-Obesity Paradox: Are These Distinct Consumer Segments?
Desrochers, D. M. & Dahl, S., 2015, In : Advances in Consumer Research. 43, p. 506-507Research output: Contribution to journal › Article
14
Citations
(Scopus)
All in the family? Parental roles in the epidemic of childhood obesity
Moore, E. S., Wilkie, W. L. & Desrochers, D. M., 28 Feb 2017, In : Journal of Consumer Research. 43, 5, p. 824-859 36 p.Research output: Contribution to journal › Article
Open Access
childhood
parents
intergenerational transfers
consumer research
food consumption
39
Citations
(Scopus)
Analysis of Antitrust Challenges to Category Captain Arrangements
Desrochers, D. M., Gundlach, G. T. & Foer, A. A., 2003, In : Journal of Public Policy and Marketing. 22, Fall, p. 201-215Research output: Contribution to journal › Article
8
Citations
(Scopus)
Antitrust and Marketing: A Primer and Call to Research
Gundlach, G. T., Phillips, J. M. & Desrochers, D. M., 2002, In : Journal of Public Policy and Marketing. 21, Fall, p. 232-236Research output: Contribution to journal › Article
Childhood Obesity: Is Advertising the Culprit?
Dahl, S. & Desrochers, D. M., 2013, In : Advances in Consumer Research. 41, p. 346-349Research output: Contribution to journal › Article
50
Citations
(Scopus)
Children's Exposure to Television Advertising: Implications for Childhood Obesity
Desrochers, D. M. & Holt, D. J., 1 Sep 2007, In : Journal of Public Policy and Marketing. 26, 2, p. 182-201Research output: Contribution to journal › Article
26
Citations
(Scopus)
Marketing Research and Public Policy: The Case of Slotting Fees
Wilkie, W. L., Desrochers, D. & Gundlach, G. T., 2002, In : Journal of Public Policy and Marketing. 21, 2, p. 275-288Research output: Contribution to journal › Article
25
Citations
(Scopus)
The Use of Scents to Influence Consumers: The Sense of Using Scents to Make Cents
Bradford, K. D. & Desrochers, D., Nov 2009, In : Journal of Business Ethics. 90, Supplement 2, p. 141-153Research output: Contribution to journal › Article
Review article
Advertising to Children in Traditional and New Media
Desrochers, D. M., 16 Mar 2015, In : Journal of Children and Media. 9, 2, p. 272-275Research output: Contribution to journal › Review article