• WESSEX HOUSE 9.21

20022017
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Research Output 2002 2017

Article
20 Citations (Scopus)

Adding Consumer Behavior Insights to Category Management: Improving Item Placement Decisions

Desrochers, D. M. & Nelson, P., 2006, In : Journal of Retailing. 82, 4, p. 357-365

Research output: Contribution to journalArticle

14 Citations (Scopus)

All in the family? Parental roles in the epidemic of childhood obesity

Moore, E. S., Wilkie, W. L. & Desrochers, D. M., 28 Feb 2017, In : Journal of Consumer Research. 43, 5, p. 824-859 36 p.

Research output: Contribution to journalArticle

Open Access
childhood
parents
intergenerational transfers
consumer research
food consumption
39 Citations (Scopus)

Analysis of Antitrust Challenges to Category Captain Arrangements

Desrochers, D. M., Gundlach, G. T. & Foer, A. A., 2003, In : Journal of Public Policy and Marketing. 22, Fall, p. 201-215

Research output: Contribution to journalArticle

8 Citations (Scopus)

Antitrust and Marketing: A Primer and Call to Research

Gundlach, G. T., Phillips, J. M. & Desrochers, D. M., 2002, In : Journal of Public Policy and Marketing. 21, Fall, p. 232-236

Research output: Contribution to journalArticle

Childhood Obesity: Is Advertising the Culprit?

Dahl, S. & Desrochers, D. M., 2013, In : Advances in Consumer Research. 41, p. 346-349

Research output: Contribution to journalArticle

50 Citations (Scopus)

Children's Exposure to Television Advertising: Implications for Childhood Obesity

Desrochers, D. M. & Holt, D. J., 1 Sep 2007, In : Journal of Public Policy and Marketing. 26, 2, p. 182-201

Research output: Contribution to journalArticle

26 Citations (Scopus)

Marketing Research and Public Policy: The Case of Slotting Fees

Wilkie, W. L., Desrochers, D. & Gundlach, G. T., 2002, In : Journal of Public Policy and Marketing. 21, 2, p. 275-288

Research output: Contribution to journalArticle

25 Citations (Scopus)

The Use of Scents to Influence Consumers: The Sense of Using Scents to Make Cents

Bradford, K. D. & Desrochers, D., Nov 2009, In : Journal of Business Ethics. 90, Supplement 2, p. 141-153

Research output: Contribution to journalArticle

Review article

Advertising to Children in Traditional and New Media

Desrochers, D. M., 16 Mar 2015, In : Journal of Children and Media. 9, 2, p. 272-275

Research output: Contribution to journalReview article